NEW HOLLAND http://northamerica.construction.newholland.com Press Releases New Holland Construction will unveil new models and first Tier 4 final excavator at Plantworx 2013 http://northamerica.construction.newholland.com/press_detail.php?postId=2172
New Holland is taking the lead with the introduction of the E85C, the first mid-sized excavator in the industry featuring Tier 4 final technology. This model raises the bar on the outstanding performance and fuel efficiency that New Holland’s excavators are known for. It meets Tier 4 Final emissions standards with Cooled Exhaust Gas Recirculation (CEGR) technology combined with a simple Diesel Oxidation Catalyst (DOC) after-treatment system. The new three-pump hydraulic system delivers best-in-class swing speed at 11.5 RPM and outstanding drawbar pull force at 76.8 kN as well as exceptional control and precision.

It features The E140C SR short radius crawler excavator, featuring New Holland’s unique integrated Noise and Dust reduction (iNDr) system, which minimises noise, optimises cooling and maximises particulate filtration. The high efficiency intelligent hydraulics that maximise performance according to the task being performed combined with the new ECO mode add up to exceptional fuel savings and productivity. The top-of-the range L 230 skid steer loader delivers outstanding torque of 340 Nm at a low engine speed of only 1,400 rpm with its 90hp turbocharged engine, making immediately available more pushing power and saving fuel, as well as enhancing operator comfort. The high engine and hydraulic power combined with the machine’s perfect balance mean that it can mount large buckets of up to 0.58 m2 capacity to complete the jobs faster. The exceptional fuel efficiency and large 96,5 litre fuel tank give the L230 great autonomy so that it can easily run for 8 to 10 hours without refuelling. New Holland’s unique vertical lift SuperBoom enables operators to load material right up to the centre of the truck bed, so that the it can be loaded much faster from one side.

The 15-ton WE150B PRO wheeled excavator excels in high precision work with its brand new controls and stands out for being remarkably easy to operate and service. This is a highly economical machine: the efficient engine and the working modes that optimise the use of power and fuel result in low fuel consumption; the large displacement engine and 3-pump hydraulic system are designed to last; the simplified maintenance and longer service intervals mean lower costs and more uptime.

The new W170 Recycler is specially designed for the aggressive and dusty conditions of waste handling and recycling facilities. It comes with a full package of protection guards for hoses, lights, cylinders, transmission shaft, fuel tank, windscreen, axles, front and rear chassis to ensure the operator’s safety, enhance the machine’s durability and protect its residual value. It features New Holland’s unique cooling system design, where radiators are placed forming a box rather than the traditional approach of having them overlapped. This design ensures maximum cooling efficiency and makes it easy to clean the radiators. The Tier 4 interim SCR technology enhances safety on recycling and waste management facilities, which are typically vulnerable to fire ignition risks, because of the lower temperatures of the catalyst and the AdBlue fluid sprayed in the exhaust that kills any sparks.

In addition to the new introductions, New Holland’s product display will also feature the successful E215C, the most fuel efficient 21 ton crawler excavator available in the industry. The E215C achieves this exceptional level of fuel economy with New Holland’s Selective Catalytic Reduction (SCR) technology and the high efficiency hydraulic system. On the one hand, the SCR after-treatment system allows the 6-cylinder common rail engine to focus entirely on generating power with no exhaust recirculation or particulate filters required. On the other hand, the hydraulic system’s Hydrotonic technology ensures 100% pump utilization, delivering extra performance, but also exceptional fuel efficiency. Finally, the upgraded Advanced Electronic Processor and the introduction of ECO working mode optimise the fuel consumption according to customer needs, with no compromise on performance. The result is exceptionally low fuel consumption with average values between 9 and 13 litres per hour, depending on the application. ]]>
3/5/13
The state of Minas Gerais receives New Holland machines that will be used to combat drought and develop infrastructure http://northamerica.construction.newholland.com/press_detail.php?postId=2168
At the event held on the 16th in Ribeirão das Neves (Belo Horizonte metropolitan area), President Dilma Rousseff handed over 58 model RG140.B graders to several local administrations in northern Minas Gerais state. The machines will be used in the reconstruction of roadways the link rural areas to urban zones, and they were acquired by the Ministry of Agrarian Development (MDA), in order to help in strengthening regional family-based agricultural initiatives, in combating drought and in the development of state infrastructure.

As well as providing the graders, supplied through a recent tender, New Holland will be responsible for training operators and providing technical support and maintenance. The first training course to qualify 110 professionals is scheduled for 16 to 19 April. In all, the company will provide 459 graders to the MDA. This supply is part of the second stage of the PAC Equipamentos program, which has a budget of more than BRL 1 billion already approved by the National Congress. "We are attentive to the opportunities required by the public sector. Just like in other markets we operate in, we are constantly trying to align our products and services to the needs of this peculiar market", explains the commercial Director for Latin America, Marco Borba.

During the ceremony, which was attended by ministers, members of congress and local authorities, President Rousseff also sanctioned the distribution of more than one thousand six hundred residential units under the Minha Casa, Minha Vida popular housing program as well as 19 school buses.]]>
4/20/13
New Holland Construction’s FleetForce Telematics System Makes Good Business Sense http://northamerica.construction.newholland.com/press_detail.php?postId=2153
Maximum productivity and optimum efficiency
FleetForce enables fleet managers to map the location of their machines and monitor when they are working, travelling between sites or idle. This way they can identify under- or over-used machines and optimise their deployment and utilisation so that no machine is left needlessly idle. The usage information enables the fleet manager to address issues affecting a machine’s productivity as they arise and take action to improve, while performance analysis such engine load data enables him to compare machines’ performance or identify trends in fuel use over time.

Planned maintenance and prevention for a healthy fleet
FleetForce makes it easy for fleet managers to keep machines serviced on an accurate and consistent basis by scheduling automatic maintenance alerts. This makes it easy to plan for service intervals, scheduling job assignments and ordering parts as necessary.
FleetForce will also send an alert when there is an anomaly or a fault, so that the fleet manager can take immediate action, preventing a possible breakdown. Their New Holland dealer also has access to service scheduling and machine health information such as temperatures, pressures and CAN-bus parameters for diagnostics and troubleshooting, so that they are able to support the fleet manager proactively. Massimiliano Sala, Telematics Europe product manager, highlights how this feature can be extremely useful: “the dealer’s service manager can see if a parameter is out of range while the machine is working on a customer’s jobsite and alert him immediately and even show him exactly what is happening.”

Geo-fencing and working curfew for enhanced security
With FleetForce units can be geo-fenced so that an alert is sent if it is taken out of the jobsite or a specific geographical area. Unauthorised use of the machine can also be prevented by setting a working curfew and motion detection service that will send an alert if the unit is moved out of hours.

An asset for the rental business
FleetForce makes it easy to monitor every unit in the rental fleet and schedule job assignments, as well as keeping track of service intervals and preventing breakdowns if a monitored performance value drifts out of range. In addition, performance data provided by FleetForce can make a powerful argument to convince a rental customer that it is the best machine, as Mr Sala remarked: “you can show the customer the rental machine’s actual fuel consumption and give him the average so he can compare it to other models he is considering renting. With New Holland’s machines it will always make a powerful point, as they are exceptionally fuel efficient.” Two subscription packages

FleetForce is available with two three-year packages according to the level of detail in the information required. The Basic subscription, available on the compact line, uses the essential inputs of key-on, motion detection and GPS tracking to provide a range of information and reports. The Advanced subscription, available on the heavy line, integrates seamlessly with the machine through its CAN-bus data system to track an extensive list of performance characteristics. Experience FleetForce at Bauma 2013 The New Holland stand at the Bauma 2013 exhibition has an area dedicated to FleetForce, where journalists and visitors will be able to see first hand how the system works. FleetForce – all the details online Customers can find detailed information on the New Holland Construction website at www.newholland.com, in a new page dedicated to FleetForce.]]>
4/15/13
New Holland Construction launches new C Series Dozer at Bauma http://northamerica.construction.newholland.com/press_detail.php?postId=2152 New Holland introduces the new C Series dozers, extending the offering with an additional model at the low end of the range, which now offers three models ranging from 13 to 20 tons. Redesigned from the ground up, the new C Series makes a complete break from the previous generation to offer new features that will allow operators to work faster and save fuel:
o 10.5% fuel savings with SCR technology combined with 19% higher efficiency (lt/m3) o 9% to 16% power back up o Best-in-class drawbar pull with hydrostatic transmission and new layout for perfect cooling o High precision work with excellent visibility and controllability, and integration with GPS and laser guidance o Quietest cab in the industry with just 76dBA o Advanced Track Life tracks for abrasive conditions last twice as long as standard lubricated tracks

More performance and savings with state-of-the-art engine technology The three models of the new C Series and feature New Holland’s well proven SCR technology, which brings a remarkable 10.5% fuel saving compared to the previous generation, based on hourly fuel consumption. The 6.7 litre FPT Industrial engine delivers an impressive incremental power of 9% for the D125C and D180C and 16% for the D150C. As a result, the engine is more reactive to load changes and the torque growth is higher to avoid big engine rpm drops. The combined effect of New Holland’s SCR technology and the performance delivered by the powerful engine can drive the new models’ efficiency up to an exceptional 19%. The D150C and D180C feature a new “V-shaped” cooling package that increases the cooling surface for better efficiency and easier radiator cleaning. This solution, together with the hydraulic reversible fan, reduces the radiator cleaning intervals. It also cuts fuel consumption, as the oil flow is strictly linked to the cooling demand. The easy maintenance is further helped by the reversing intervals that can be set on the on-board computer or engaged manually.

Best-in-class drawbar pull and versatility with the hydrostatic transmission
The three C Series models now feature a hydrostatic transmission that delivers best-in-class drawbar pull of 213 kN for the D125C, 311 kN for the D150C and 372 kN for the D180C. The entire system has been redesigned with a new layout that ensures perfect cooling even in the hottest climate. With the new layout the oil is delivered directly to radiators instead of the tank, which now operates as a reserve of cooled fluid to further improve performance (the Air-to-boil level has been increased by 8% from 460C to 500C). The hydrostatic transmission ensures a constant power transfer under load and the tracks’ counter-rotation allows the machine to turn easily in tight spaces. The reversing setting can be changed electronically, so that the operator can choose between soft, medium and aggressive reversing modes on the on-board computer, for greater comfort and productivity. With the exclusive Proportional Dozer Control (PDC) mode, once the operator sets the maximum allowed speed, he can move the joystick forward or backward to increase or reduce speed continuously, achieving greater accuracy in fine grading applications.

Electronics at the service of precision
The new cab, which is 10 cm further forward than in the previous generation, provides perfect visibility on the blade and ensures better dozer balance. In addition to the excellent visibility, the new C Series offer the best controllability in the market. The new electrohydraulic joystick offers new features to deliver a perfect levelling performance and the complete integration with the most widespread GPS and laser guidance systems for high precision. The three models are available from the factory with a pre-installation kit for Topcon, Trimble and Leica electronic blade controls. The new blade control joystick features several automatic functions, such as the “shaking mode” that automatically shakes the blade for faster cleaning and the “grading mode” that when engaged reduces blade speed by 50% for more accurate operation or enables the GPS control when one is installed. The blade reaction also has three possible settings, similarly to the hydrostatic transmission: soft for fine levelling, medium for most applications, and fast for heavy dozing when it’s needed to prevent the engine from stalling. The blade control and hydrostatic functions are easily engaged with two buttons close together on the dashboard, so there are no levers that can get in the way of cab accessibility. Operator comfort is enhanced by the quietest cab in the industry, with just 76dBA inside the cab.

Powerful pull with the strong structure
The chassis has been redesigned to enhance reliability and provide better accessibility to components. The blade cylinder geometry has been optimised to deliver faster reaction and higher pushing force. The new box section design of the PAT frame is exceptionally strong and prevents twisting when working with the blade at an angle. In Bulldozer configuration, the patented “Equistatic” device distributes the effort equally on the two push beams independently of the blade’s tilting, so that the wear of the frame and related components is reduced.

ATL tracks for abrasive conditions
When working in abrasive conditions, the exclusive Advanced Track Life (ATL) tracks provide the solution and they last twice as long as standard lubricated tracks. The system consists of two coaxial bushes where the external one is free to rotate when in contact with the sprocket, drastically reducing wear caused by friction. The sprocket has been modified with fewer teeth but with 40% more material under the tooth root area that triples the wear material between the teeth. Maintenance has never been so easy The new frame design minimises the time needed for the daily checks. All the main service points are within easy reach and the greasing points are grouped. Three belly plates are located on the lower part of the machine and a fourth wide one in the rear for oil replacement or extraordinary transmission work. The transmission can be reached from the cab through a dedicated door. All the hydraulic pressure, filters and electric components checks can be carried out from the ground simply by opening the cab’s two lateral hoods. The undercarriage covers have been designed with a 49 degree angle to improve the self-cleaning effect when working in muddy conditions, reducing maintenance time for periodical machine cleaning. More versatility with new options New options such as the three-shank ripper, dedicated protection and winches for forestry applications, or front and rear tow hooks for standard applications. ]]>
4/15/13
New Holland Construction Further Expands Tier 4 Offering at Bauma 2013 Exhibition http://northamerica.construction.newholland.com/press_detail.php?postId=2151
Advances in performance and fuel efficiency with Tier 4 solutions
New Holland continues to expand its Tier 4 interim compliant offering with the introduction of three C Series short radius excavators, including a Blade Runner model, and the new C Series dozers which now offers three models ranging from 13 to 20 tons with the addition of a new model at the low end of the range. In addition, New Holland steps ahead of competition launching the first Tier 4 Final mid-size crawler excavators in the industry with the introduction of two new C Series short radius models. Just like all New Holland Tier 4 Interim machines, the new models rely on the brand’s high efficiency hydraulics and low emissions engine technology to offer exceptional fuel savings and power. These advances in low emissions, high performance and high fuel efficiency are the result of New Holland’s access to the considerable R&D resources of Fiat Industrial and its close collaboration with sister company FPT Industrial, a pioneer in low emissions technologies. FPT Industrial’s latest low emissions technologies will be on display in a dedicated area on the New Holland stand.

More new introductions
The L230 skid steer loader and C238 compact track loader on display are testament to New Holland’s search for continuous improvement, as these new models pack a considerably bigger performance in a machine that keeps the compact dimensions of their predecessors. Also new at the Bauma 2013 are New Holland’s best-selling graders which now feature a low profile cab that reduces the machine’s maximum height to just 3,060 mm, removing all transport limitations. For the first time, a New Holland Agriculture tractor will be on display on the stand, showcasing the features that are making these machines increasingly popular on road construction jobsites and landscaping work. The T7.270 Auto Command™ on show features New Holland’s continuously variable transmission designed to exploit the low running speed and high torque of the engine. With 270 maximum Engine Power Management horsepower and ECOBlue™ SCR emission reduction technology, this tractor offers exceptional performance, fuel efficiency and versatility. The exceptional characteristics of New Holland’s graders and the popularity of its agricultural tractors in the construction industry were recognised by Diesel Progress magazine and powertrain manufacturer ZF, who nominated the 156.7A grader and T9 Series tractor for their Excellence in Equipment Engineering award in their respective categories. The award winners will be announced at the Bauma 2013 show.

Fleet management made easy New Holland’s FleetForce telematics system takes centre stage at this year’s Bauma exhibition, bringing customers a valuable tool to optimise performance and use of every machine in their fleet. The new midi crawler excavators and graders are factory ready for FleetForce, so that customers can have system factory fitted or they can order it as a Dealer Installed Kit.

The New Holland experience
New Holland is keen for customers to experience first hand the exceptional performance of its new models. To this end, the Yellow Factor Experience road show will travel throughout Europe in the coming months, providing the opportunity to test drive the latest models, meet with New Holland representatives to learn more about the machines and the broad range of services they can rely on for their business. For those who can’t attend the Yellow Factor Experience road show, a new app for iPad offers the opportunity to experience the performance of New Holland’s skid steer loaders. The GP New Holland app presents the challenge of completing without accidents a circuit of the track that simulates a job site.

New Holland, New Life New Holland takes forward its New Holland, New Life launched at Intermat 2012 to recycle as many materials used to build the stand as possible. The PVC sheets used at Intermat were turned into a variety of useful object by a team of designers. Among them are the 100 limited edition bags that journalists coming to the New Holland stand will receive. At the end of the Bauma 2013 show, all wood, stone and concrete used on the stand will once again be recycled and given a new life.]]>
4/15/13
New Holland goes back to Kinder http://northamerica.construction.newholland.com/press_detail.php?postId=2135
Over 500,000 customized units featuring the brand will be manufactured in Italy and distributed in stores throughout Brazil. “In 2009, we delivered thousands of small eggs to the market, especially during the M&T Expo fair, where visitors lined up to receive them. Through this friendly initiative, we will take the opportunity at Easter to present gifts to our customers once again, strengthening our image among children and adults” said Nicola D'Arpino, New Holland Marketing Manager.

An event to launch the partnership took place in Foz do Iguaçu, in the state of Paraná, with more than 400 guests in attendance. During the event, Ferrero presented its strategy for Easter this year and showed the latest New Holland eggs, which will be available on the market until Easter Sunday.

“This will definitely be another successful partnership, with high quality items intended to reach a young audience as well as lots of adults who love surprises of this kind,” explained Juliana Razini, from the company's marketing department.

Starting from Alba, a small town in northern Italy, which was the traditional seat of the Ferrero family, the Ferrero group has spread around the world, establishing operations in a number of countries. Currently, the group has 37 commercial headquarters and 15 production units located in Europe, the Americas and Southeast Asia.

Production in Brazil began in 1997 in Poços de Caldas, in state of Minas Gerais, serving the domestic market and countries such as Germany, Argentina, Canada, Mexico, France, Italy, Ecuador, Russia and the United States. The Brazilian plant currently maintains around 1,000 employees, with production focused on the Ferrero Rocher, Nutella, Kinder Egg and Tic Tac brands]]>
2/15/13
New Holland Construction takes the lead with Tier 4 Final mid-size short radius excavators http://northamerica.construction.newholland.com/press_detail.php?postId=2118 o More power with the CEGR + DOC Tier 4 Final solution and high efficiency electro-hydraulic controls
o Up to 31.4% fuel savings with the unique Intelligent Total Control System and new ECO mode
o Best-in-class controllability and swing speed with the new 3-pump hydraulic system
o Extra quiet operation at just 69 dB(A) inside the cab with exclusive iNDr system
o More comfort and safety with the new EVO cab
o Low operating costs with simplified maintenance and features designed for reliability

Top-notch performance with up to 31.4% fuel savings
The E75C SR and E85C MSR run a highly reliable direct injection turbo-charged engine that delivers a powerful performance. Both models meet Tier 4 Final emissions standards with Cooled Exhaust Gas Recirculation (CEGR) technology combined with a simple Diesel Oxidation Catalyst (DOC) after-treatment system. This solution is so efficient that it does not require an active regeneration of the Particulate Matter filter, so that all the fuel goes to power the machine. New Holland has based its Tier 4 final solution on CEGR technology for light duty engines below 75 kW, where the compact dimensions of the machines create a space constraint. As emissions standards become increasingly stringent, New Holland has taken action developing products that minimise emissions, noise levels and fuel consumption, supporting the efforts of the most environmentally conscious municipalities that work hard to improve their inhabitants’ quality of life by cutting down on all vehicles’ polluting emissions.
The E75C SR and E85C MSR are designed for fuel efficiency, with features such as the standard Auto-Idle function that ensures no fuel is wasted by automatically reducing engine speed when the control levers are in neutral.
The two models feature a new version of the unique Intelligent Total Control System (ITCS) that controls all the machines’ functions. The system relies on pressure sensors and a pump-solenoid valve to ensure a quick response to sudden changes in hydraulic load while minimising wasted output. The result is up to 31.4% fuel savings with variable power control, optimised engine speed and pump torque in all operating conditions: performance and fuel efficiency taken to new heights.
Both models feature as standard three working modes: H-mode delivers maximum performance in heavy-duty applications; S-mode ensures low fuel consumption in normal operations and the new ECO-mode, designed to maximise fuel savings without compromising on performance.
All these features work together to achieve a dramatic reduction in fuel consumption: in ECO mode the E75C SR and E85C MSR can save up to 31.4% fuel compared to the E70B SR and E80B MSR models they replace.
Best-in-class controllability with high efficiency hydraulics
New Holland midi excavators are known for their precision and responsiveness. Controllability in the E75C SR and E85C MSR has been further improved, especially where simultaneous movements are required. The new hydraulic system relies on three pumps coordinated by an electro-hydraulic actuator. Separate pumps for travel and dozer operation mean that there is no hydraulic interference, resulting in these machines’ exceptional accuracy.
The new hydraulic system also delivers best-in-class swing speed at 11.5 RPM and outstanding drawbar pull force at 76.8 kN.
Ultra quiet operation and efficient cooling with unique iNDr
New Holland’s exclusive integrated Noise & Dust reduction (iNDr) system successfully addresses the two key issues for all cooling systems: noise and dust. The answer is effective air flow management: incoming air is driven through a filter, so that only clean air enters the engine. It is then extracted from the engine through a duct, bypassing holes and joints therefore dramatically reducing noise, and exits through specially designed openings. This patented system has multiple advantages: ultra quiet operation at just 69 dB(A), similar to the noise levels inside a luxury car; easy maintenance, as it is sufficient to clean the filter to keep the entire cooling system running perfectly; no risk of clogging the cooling system.
The comfort and safety of a big machine cab in a compact size model
The E75C SR and E85C MSR present as compact crawler excavators rather than large mini excavators: the EVO cab provides the superior comfort of big equipment, with wide access, spacious interior and ample legroom. The full size glass window on the right provides unimpeded visibility. In addition, both models will please even the most demanding customers, as they include as standard many features from the heavy line, such as the automatic air conditioning, easy-to-ready digital cluster, two-speaker FM/AM radio, reclining and sliding seat and wide arm rests.
The EVO cab is compliant with ROPS and FOPS Level II standards, which means maximum safety for the operator in virtually all situations. For extreme applications, operator and machine safety can be further increased with the optional front guard and lower frame protections.
Low operating costs, easy maintenance, maximum reliability
A self-diagnostic function provides early warning of any malfunctions to the electrical system and alerts when maintenance is due.
Maintenance is quick, with easy access to all main service components, while a self-diagnostic function provides early warning of any electrical system malfunctions and alerts when maintenance is due. Operating costs are reduced by the long service intervals of 5,000 hours for hydraulic oil and 1,000 hours for oil filters, while the double-element air filter has twice the service life of previous air cleaners. The iNDr system is designed for reliability, as its filter blocks dust from entering the engine and is easy to check and clean.]]>
1/28/13
New Holland Construction will launch new short radius excavator models at Bauma 2013 http://northamerica.construction.newholland.com/press_detail.php?postId=2117 o More fuel savings and productivity with the high-efficiency hydraulics, up to 8% higher swing torque and new ECO working mode
o Ultra quiet operation with the unique iNDr cooling system: just 95dB(A) ambient noise and 65 dB(A) inside the cab
o More comfort and all round visibility with the new EVO cab
o Built-in reliability and durability with reinforced boom and easy serviceability
o Extreme versatility of the E160C BR with 6-way dozing capability

Big performance in a compact package
The new E230C SR and E260C SR run a 166 hp engine, up 9 hp from the B Series models they replace, while the E160C BR mounts a 99 hp engine. All three models meet Tier 4 interim emissions standards with New Holland’s Cooled Exhaust Gas Recirculation (CEGR) technology and a Diesel Particulate Filter (DPF).
The combination of highly advanced electronic technology and a sophisticated hydraulic system maximises the machines’ performance, adapting it to the task being performed. The upgraded Advanced Electronic Processor (A.E.P.) offers a new ECO working mode to optimise fuel consumption while maintaining the best performance. The new multifunction monitor puts the operator in full control of the machines’ efficiency, providing information of hourly fuel consumption and promoting fuel savings by indicating when the machine is working most efficiently. The new E260C SR delivers impressive swing torque, 8% higher compared to its predecessor.
The compact size and short radius design enable these machines to deliver their best productivity even in confined spaces. They are also easy to transport, with a positive impact on operating costs.


Ultra quiet operation for the urban jobsite and operator comfort
The three models feature New Holland’s revolutionary Integrated Noise and Dust Reduction (iNDr) cooling system, which minimises noise, optimises cooling and maximises particulate filtration. It manages efficiently the incoming and outgoing airflow, directing the extracted air up and away from the excavator, so that the machines run cleaner, quieter and more efficiently. The excellent filtration and efficient cooling mean that the engine performs better. In addition, ambient noise levels are dramatically reduced to just 95 dB(A.
EVO Comfort and safety
The ROPS and FOPS compliant EVO cab provides the operator with excellent all round visibility, improved with the full size right window and standard rear-view camera. The iNDr system combined with dampers and enhanced soundproofing result in only 65 DB(A) of internal noise – by far the best on the market.
Built-in reliability and durability
The three models feature reinforced booms for added durability. The E160C BR’s blade, the heavy-duty lift cylinders, thick boxed-frame beam supports and protected lines and grease fittings are fully integrated into the excavator’s design, providing extra protection and strength. The standard heavy-duty curved shoes maximise the E160C BR’s reliability and durability while providing excellent turning capability and weight distribution. Uptime is maximised by the easy serviceability provided by all main service points being accessible at ground level.
E160C Blade Runner: two machines in one
The E160C BR provides unequalled versatility by integrating excavator and dozer technologies into a single machine. In addition to powerful digging and fine grading capabilities, the new BLADE RUNNER offers a standard 6-way dozer blade and foldable, lockable blade wings that extend the clearing path beyond the width of the tracks. The blade has Power, Angle and Tilt (PAT) capabilities operated from the cab with a single lever. The blade can be angled 25 degrees left and right, dispersing earth and materials away from the machine’s path. It also tilts up on both sides for slope grading, culverts and ditches. The 445 mm maximum lift height provides ample clearance when loading for transport or hill climbing.]]>
1/28/13
New Holland Construction will launch new W170C Recycler wheel loader at Bauma 2013 http://northamerica.construction.newholland.com/press_detail.php?postId=2116 o New Heavy Duty cooling box designed for extra efficient cleaning
o Full package of protections for extra operator safety and machine durability
o More power, less fuel consumption and more uptime with SCR Tier 4 interim solution
o More safety indoors with SCR that stops sparks
o More pushing power and faster cycles with Ecoshift
o More grip and less wear with the Heavy Duty axles with open differentials and 100% diff lock
o More fuel economy with ECO Mode and ECOSTOP.

New Heavy Duty cooling box copes with the most extreme dusty conditions
New Holland’s unique cooling system design, where radiators are placed forming a box rather than the traditional approach of having them overlapped, ensures maximum cooling efficiency and makes it easy to clean the radiators.
For the Recycling industry, where conditions are particularly dusty, New Holland has gone one step further to avoid clogging of the radiators and the consequent machine stoppages: the radiator in the W170C Recycler is built with more space between the fins so that dust and debris are easily blown away by the reversible fan.
In addition, the cooling box is mounted behind the cab, far from the rear of the machine and from the ground, away from the dust. This placement is possible because of the rear-mounted engine, which has the added advantage of easier maintenance from ground level all round the back of the loader. This design results in a bigger load in your bucket, making the W170C the most productive loader in the 15-ton class today.
A full package of protections for the toughest working environment
Wood and solid components in waste can cause damage to the machine, if they fall from the bucket onto the lifting cylinders or the windshield, or if they get stacked in the machine’s articulation or under its belly. The W170C Recycler comes with a full package of protection guards for hoses, lights, cylinders, transmission shaft, fuel tank, windscreen, axles, front and rear chassis to ensure the operator’s safety, enhance the machine’s durability and protect its residual value.
More power and fuel economy with SCR Tier 4 interim solution
The advantage of New Holland’s Selective Catalytic Reduction (SCR) after-treatment solution lies in the high combustion temperatures and the elimination of exhaust gas recirculation, which allows for optimised engine combustion. The result is more power density with less fuel; the engine delivers 950 N.m at 1300 rpm with just 6.7 litres; the high combustion temperatures cut particulates emissions by 90%.
More uptime with SCR
SCR doesn’t require a Diesel Particulate Filter (DPF), so that no fuel is used to burn PM in a DPF: it all goes to push in the pile. The machine never needs to stop for a parked DPF regeneration, so no time is wasted. Moreover, the operator can turn the key and stop working at any time, as there is no need to wait for the DPF to complete regeneration, which can require up to 50 minutes. All this results in optimised uptime, which is particularly valuable in recycling operations that typically work round the clock.
More safety indoors with SCR, the spark stopper
A further benefit of New Holland’s SCR solution is greater safety on recycling jobsites, which are typically vulnerable to fire ignition risks: the system sprays AdBlue fluid in the exhaust to reduce NOx emissions by 50%, killing the sparks in the exhaust in the process. In addition, the maximum temperatures reached by the catalyst are about 50% lower than those of a DPF during regeneration, further lowering the risk of fire ignition.
More pushing power and faster cycles with EcoShift
The EcoShift consists of three elements, which add up to maximum efficiency and fast cycle times. The lock-up of the torque converter is activated automatically during travelling, eliminating viscous losses, resulting in higher efficiency and 12% more pushing power available in second gear and faster acceleration. It is activated from 7km/h, when the second gear is engaged in order to maximise efficiency. It also enables the operator to climb steep slopes without downshifting to first gear. The five-speed transmission enables the operator to work at lower rpm and fully use the engine’s outstanding torque, resulting in more efficiency and faster cycle times. When braking, power inch prevents bouncing due to the automatic transmission cut off; on slopes, it acts as a hill holder, increasing the operator’s comfort and reducing fatigue.

More traction and less tire wear with heavy duty axles with open differentials and 100% front diff lock
The open differentials mean that no friction is applied to reduce wheel slip, resulting in less tyre wear and lower energy losses. The front differential lock means that 100% of the available torque goes to the wheel with adherence – a big step up from the 60% of a limited slip differential.
Even more fuel economy with ECO Mode and ECOSTOP
The W170C also features a new ECO working mode, which optimises engine curves and gear shifting strategy, achieving as much as 25% lower fuel usage than the MAX mode. Fuel efficiency is further enhanced with the ECOSTOP feature, which automatically shuts down the engine and the electric system after 5 minutes of idling, so there is no fuel waste and the turbocharger has the time to slow down and cool before it is turned off.
More cost savings with the W170C Recycler
All these features make the W170C Recycler the best wheel loader available for recycling operations, as it offers:
- The most fuel efficient tier 4 interim technology: SCR
- The most fuel efficient transmission: Ecoshift
- The most reliable cooling system for dusty jobsites: the Heavy Duty Cooling Box
- And a host of cost saving features such as ECOSTOP, ECO Mode, open differential with front diff lock and a full package of protections.]]>
1/28/13
Grand Prix 2012: New Holland Wins, Guided by the German Team http://northamerica.construction.newholland.com/press_detail.php?postId=2097
On Friday 9th November the only colour to be seen in was Yellow as the latest range of series B PRO wheeled excavators from New Holland took centre stage just prior to the start of the 2012 Grand Prix finales, held in Turin.

This new range of machines, a result of massive investment in research and development, were presented to the European press, who also had the opportunity to get hands on with the machines and experience their exceptional performance for themselves.

Following the official machine launch it was straight down to business on the Saturday for the operators hoping to win the coveted title of the 2012 Grand Prix Champion.

A total of seven teams took part took part in four separate competitions, using a range of New Holland machines. There were teams from Denmark, Estonia, France, Germany, Italy, United Kingdom, together with Turin’s Firefighters, who qualified during the Fiat Industrial Village heat.
The competitions were as follows:
•    Place the treasure – With a LM1333 telehandler, operators had to take a treasure chest placed on top of a platform and carry it safely along a defined path
•    Golf -  Using a E175C crawler excavator, operators had to take a golf ball and place it into a tube of the corresponding colour
•    Slalom and Goal -  With a L220 skid steer loaders, the operators had to carry a ball in the bucket along a path and eventually attempt to score a goal
•    Archimede – With a E215C crawler excavator the operators had to place a geometrical figure into the corresponding base

Taking care of recording the times were officials from the Italian Timekeeper Association.

All the operators, who had already won through the preliminary heats in each of the different countries, demonstrated through their performances the great versatility, ease of use and precision of New Holland equipment, even succeeding in placing a golf ball inside a metal tube, which was only slightly bigger than its diameter!

Great skills, team spirit and competitiveness are features shared by all the participants, but the best operator turned out to be, for the second year, Marc Abresch from Germany who won a trip to Munich to visit Bauma 2013 and the runner up was the UK’s James Leeming. The best team event also went to Germany, with the UK again in second place.

“This competition is an acknowledgment of these operators’ great skills, and who test our products in the field,” said Jean-Patrick Yekpe, Europe Marketing Director. “Operators who can use our machines in extreme conditions, with the utmost respect for safety standards, highlight our equipments winning features. These are the operators we like to involve during the design and testing phases of our new models, that are literally ‘Built around you’”.
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11/14/12
New Holland Construction showcases waste management offering at RWM 2012 http://northamerica.construction.newholland.com/press_detail.php?postId=2073 The product display on New Holland’s outdoor stand OA208 will include the W190C Long Reach wheeled loader. Unveiled last year at this show, it features New Holland’s Tier 4 interim SCR (Selective Catalytic Reduction) technology and delivers a big performance combined with low fuel consumption. The big payloads and fast cycle times result in high productivity, while the excellent all round visibility and outstanding stability make this an ideal machine for waste handling applications.
The WE210 Industrial Handler wheeled excavator stands out for its exceptional stability on all terrains, with the long structure and optimised positioning of the centre of gravity. This stability enables the operator to work with confidence and make the most of this machine’s outstanding lifting capacity.
The L225 skid steer loader, also launched at RWM 2011, is also very well suited for this type of application, with industry leading bucket breakout force, maximum reach and dump angle combined with the excellent all-round visibility. It features New Holland’s patented vertical lift Super Boom® with best-in-class forward dump height and reach. The result: fast cycles and high productivity in the harshest conditions.
The highly versatile W70 compact wheel loader will complete the display. With the powerful engine and hydraulic system combined with the wide choice of buckets and attachments, these manoeuvrable machine can carry out quickly and efficiently a wide variety of tasks, such as scraping, grading or hauling. The outstanding stability and all-round visibility add to their excellent suitability for waste handling operations.
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8/26/12
New Holland Construction impresses visitors with 100% Tier 4i product display at Hillhead 2012 http://northamerica.construction.newholland.com/press_detail.php?postId=2052 o    Full offering of heavy crawler excavators and wheel loaders Tier 4 interim compliant
o    Product renewal programme on track to complete full Tier 4 interim offering in 2012

The New Holland stand and demonstration plot at Hillhead 2012 attracted record numbers of visitors as the brand’s latest Tier 4 interim models impressed with their winning features and performance.
New Holland’s Tier 4 interim Selective Catalytic Reduction (SCR) technology took centre stage, as it was featured in the C Series E215C, 305C crawler excavators, W190C, W270C and W300C wheel loaders on display.
Scott Freeman, Business Director of New Holland Construction, commented: “The New Holland stand was very busy throughout the show, with visitors very interested in our SCR technology and how it could benefit their business with lower running costs – especially on the larger wheel loader models.”
“Hillhead 2012 was a very successful show for us. We received a high number of sales enquiries on wheel loaders and excavators and we are delighted that these impressive new machines were so well received at the event.”
The impressive performance of these models and the fast pace of New Holland’s Tier 4 interim introduction programme are the result of its close collaboration with sister company FPT Industrial, which pioneered low emissions technologies – and in particular SCR – for on- and off-road applications. This close collaboration has enabled New Holland to fully integrate the development of its SCR solution in its product renewal programme, resulting in an optimal interaction between the machines’ various systems, optimising performance. That is how the new Tier 4 interim models achieve impressive increases in productivity and performance while cutting dramatically fuel consumption and emissions.
New Holland’s product renewal programme is on schedule to complete its full offering of Tier 4 interim products by the end of 2012, having reached the 90% milestone with the latest models. As this phase of its programme nears completion, work on the next phase is progressing fast. Seeing its SCR technology as a vital part of its emissions strategy and having introduced this technology early, as part of its Tier 4 interim solution, New Holland is ahead of the game in the development of its solution for the next step, Tier 4 Final.
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6/26/12
CNH in the Field for Earthquake Emergency in Italy http://northamerica.construction.newholland.com/press_detail.php?postId=2039
Under the Italian Civil Protection Department’s coordination, the unit is currently operating autonomously and comprises:

-    12 earth moving machines, including light (telehandlers, mini excavators, skid steer loaders and backhoe loaders) and  heavy (excavators, wheel loaders) equipment from the New Holland brands, 5 mobile service vans, and Iveco trucks for transporting rubble
-    20 operators and mechanics, including personnel from CNH and its Dealers

The unit, which is organized into four teams, is already operational in those municipalities worst hit by the earthquakes: Cavezzo (MO), Finale Emilia (MO) and Medolla (MO). It is currently at work creating a drainage system, preparing a surface area for an evacuee camp, cleaning the streets of the historical center, demolishing dangerous buildings and disposing of rubble.

Furthermore, in light of the instability of numerous industrial facilities in the areas hit by the earthquakes, the company has made its industrial complex in Cento (FE) available to local companies in need of a site where they can quickly resume their production activities.

For what concerns its customers in the region, CNH, via its customer assistance, is conducting visits to agricultural companies and contractors in the area who have suffered damage to their machinery so that they might resume their activities as soon as possible.

Lastly, the company is conducting the necessary inspections to ascertain that their own structures have not suffered any damage that might jeopardize their stability and that they are in suitable condition for work activities to resume in full safety.
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5/29/12
New Holland’s UK Grand Prix 2012 closes with record attendance at ScotPlant http://northamerica.construction.newholland.com/press_detail.php?postId=2036 The first heat took place in February, during the DOE Show, also attracted many participants, who completed the same test. The winner was Dan Law of G & S Contractors with 1 minute 39 seconds, while Andre Proctor of Andrew Proctor Groundwork Ltd qualified second with 1 minute 45 seconds.
 “We are very pleased with the continued popularity of the Grand Prix competitions,” commented Scott Freeman Business Director of New Holland Construction, at the event. “This year’s edition has given us the opportunity to highlight the exceptional performance our mini excavators are capable of. With their Smart Hydraulic System and ultra short radius, they enable operators to work with amazing precision in the smallest spaces.”
The winners of the two UK heats have qualified for the Grand Prix 2012 finals, which will take place in Turin, Italy later in the year.
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5/24/12
New Holland, New Life: a brand new life for used materials at Intermat 2012 http://northamerica.construction.newholland.com/press_detail.php?postId=2025 Consequently, it is only natural that at Intermat 2012, New Holland Construction continues to demonstrate its commitment to the environment, which has always been one of the manufacturer's principal guidelines.
Low noise levels, minimal pollutant emissions, a sophisticated hydraulic system, advanced electronic controls and conformity with European directives, all allow New Holland to offer the lowest operating costs in the sector and above all contribute to improving the quality of the environment.
To do more to help protect the environment, the company launched the New Holland, New Life project at Intermat 2012. This project aims to recycle all the PVC sheets used to build the stand, which was totally ecological, with its tables, chairs and eco-bar made of reinforced cardboard.
Launched in cooperation with a group of young designers, known as the "Anonymous Creators", who are engaged in projects that range from the cinema to industrial design, the New Holland, New Life initiative provides for the reuse of all the PVC sheets used to build the stand at the show in Paris.
New Holland, New Life will open up new opportunities for the recycling of material often considered to be end-of-life, by transforming it into original and useful objects that can be used in the workplace or for leisure purposes. Objects with an emotional value that have zero impact on the environment.
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1/5/12
New Holland showcases its wide offering of Tier 4 interim equipment at Intermat 2012 http://northamerica.construction.newholland.com/press_detail.php?postId=1998 o    More power, fuel efficiency and lower emissions with New Holland’s SCR technology
o    90% range renewal achieved with new products launched, including heavy and mini crawler excavators, wheel loaders, backhoe loaders and telehandlers
o    Mini excavator range expands to 7 models with new E55B SR

Focus on New Holland’s Tier 4 interim offering
New Holland’s display at Intermat 2012 showcases the brand’s impressive Tier 4 interim compliant offering and is testament to its long-term commitment to developing powerful machines with exceptionally low fuel consumption and emissions.
New Holland benefits greatly from its close collaboration with sister company FPT Industrial, which pioneered low emissions engine technologies and in particular, since 2004, Selective Catalytic Reduction (SCR) technology. This has resulted in New Holland’s SCR solution, which features prominently throughout the stand – inside many of the products on show and in FPT Industrial’s display.  With New Holland’s SCR solution, Tier 4 interim emissions standards are met without particulate filter and exhaust gas recirculation. The optimised combustion, fed by fresh air only, delivers more power with less fuel, while the cooling and oil systems are not affected.
New Holland’s product renewal programme is on schedule to complete its full offering of Tier 4 interim products by the end of 2012, having reached the 90% milestone with the models launched at Intermat 2012.
A stand bursting with new introductions
Among the novelties New Holland is launching at Intermat 2012 are the new C Series crawler excavators and wheel loaders, including the 9-ton payload W300C on display, the complete four-model backhoe loader range and the compact “all-access” LM625 telehandler. New Holland is also previewing the new-generation E140C SR short radius excavator, which will reach the markets later in the year.
The innovations are not limited to product: New Holland is also introducing its new telematics system, which will enable construction businesses to track and monitor the performance of every unit in their fleet and optimise the utilisation of their equipment and resources.
New E55B SR: heavy excavator technology in an ultra compact machine
New Holland’s mini excavator offering is extended with the addition of a new model at the top end of the range. The 5.3-ton E55B SR shares with New Holland’s heavy excavators the Smart Hydraulic technology that relies on three integrated pumps to deliver accurate dozer operation, total simultaneous movements, exceptional power and smooth operation under heavy loads.
The machine tail only exceeds the tracks’ width by a few centimetres when swinging, combining great stability and impressive lifting capacity with the benefits of a Short Radius mini excavator. This makes the E55B SR the ideal machine for demanding jobs in the tightest spaces. In addition, the standard Proportional Control of the auxiliary hydraulics, which is ergonomically placed on the right joystick, enables the operator to work with great precision.
The Short Radius tail, together with the exceptional digging depth and the Smart Hydraulic system that enables an upper frame rotation in less than 7 seconds, results in extremely short loading cycle times and high productivity.
Offering Built Around You
New Holland’s comprehensive approach to supporting the customer will also be reflected on its stand, where its full offering of services will be represented as well as the complementary offering of Iveco vehicles well suited to construction businesses. The Iveco vehicles on the stand will include a Trakker heavy truck, which is particularly well suited for on- and off-road transport of aggregates and construction materials; a Stralis truck, an ASTRA dumper truck, a versatile Eurocargo truck and a Daily van. The display will be completed by one of the vehicles that participated in the Overland project, which was established in 1996 to highlight humanitarian issues and help local communities in need around the world. 
Also on the stand
Visitors to the New Holland stand will also be able to enjoy entertaining Parkour shows, where athletes will demonstrate their skill in moving on and around the equipment with speed and precision. Children, on the other hand, will be able to recreate a job site in the play area with toy ride-on New Holland excavators.
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4/18/12
New Holland Construction launches new Tier 4i backhoe loaders http://northamerica.construction.newholland.com/press_detail.php?postId=1997 o    More power and faster response with the new Tier 4 interim engines
o    Fuel consumption down by 14% with the new engines and Load Sensing system
o    Top performance and ease of operation with Auto-glide Ride Control
o    Improved serviceability with the new tilt forward hood
o    New entry-level model and high-spec Tool Carrier configuration

A powerful performance low in emissions
The new C Series backhoe loaders run 3.4 litre highly responsive engines ranging from 97 hp to 110 hp. These powerful engines, developed by FPT Industrial, deliver as much as 10 hp more than any other models available on the market in this segment.
The new models meet Tier 4 interim emissions standards with Cooled Exhaust Gas Recirculation (CEGR) technology and a Diesel Particulate Filter (DPF). With this solution, the production of nitrogen oxides (NOx) is reduced inside the engine by lowering combustion temperature through recirculation of cooled exhaust gas, while particulate matter levels are lowered with the DPF exhaust filter.
A fuel-efficient performance cuts operating costs
In addition to the highly fuel efficient engines, which reduce consumption by up to 4% compared to previous models, the C Series backhoe loaders benefit from the Load Sensing system with variable displacement pump. Together, these features add up to as much as 14% less fuel consumption than the previous gear pump models.
A productive performance with Auto-glide Ride Control
The new Auto-glide Ride Control replaces the Glide Ride System available in previous models, introducing significant improvements. With this feature, the new C Series deliver a much stronger loader performance and are easier to operate. The Auto-glide Ride Control eliminates the rebound of the loader when travelling, reducing spillage at speeds as high as 40 km/h. It is automatically activated at speeds exceeding 5 km/h and shuts off when travelling at lower speeds, for example when pushing into a soil pile. This enables the operators to work more efficiently, as they can keep their hands on the steering wheel and joystick.
Serviceability adds up to more uptime and productivity
The flip-up hood of previous models has been replaced by a new tilt forward hood, which is easy to open and provides ample access. All key daily servicing points are easily accessible for efficient maintenance, so that it’s easy to maximise uptime and profitability of the new C Series backhoe loaders.
New line-up built around the customers’ needs
At the low end of the range, the new B100 C replaces the B90 B, introducing a new configuration at entry level that includes power shuttle and mechanic control, gear pump, mechanical transport lock, two front and rear lights and standard seat, matching the requirements of customers looking for a simple and powerful machine.
A new B100 C TC configuration is now available, with Power Shift transmission and Pilot controls. This hi-spec model is perfect for the most demanding customer who needs the assurance of a top performance in the most difficult conditions.
High versatility adds value
The C Series backhoe loaders are available with a full range of attachments, including augers, snow blades and hydraulic hammers. To make it even easier and quicker to hook up the attachments, an optional auxiliary hydraulic circuit is available for use with a mechanical quick-attach system or an electro-hydraulic quick coupler.
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4/18/12
New Holland launches two new wheel loader models at Intermat 2012 show http://northamerica.construction.newholland.com/press_detail.php?postId=1996 o    Lower fuel consumption – 10% fuel savings with SCR technology and small cooling system
o    Lower operating costs – longer service intervals, optimised engine combustion and reduced stress on main components
o    Higher productivity – faster cycles and high bucket payload
o    Built to last – heavy-duty axles with 100% locking differential

Powerful technology delivers big performance, cuts fuel consumption by 10% and lowers emissions
The W110C and W130C run a 4.7-litre, 4-cylinder and a 6.7-litre, 6-cylinder high-pressure common rail engine respectively. Both models feature New Holland’s Selective Catalytic Reduction (SCR) technology, which optimises engine combustion for maximum efficiency, so that their powerful engines deliver exceptional power and torque. This proven solution was developed by FPT Industrial specifically for construction applications on the basis of the extensive experience they have acquired in low emissions engine technology – and, in particular, in SCR technology since they introduced it on trucks in 2004. The high combustion temperatures result in extremely low fuel consumption and high engine output. In addition, this SCR solution doesn’t require a diesel particulate filter and doesn’t use additional fuel to reduce emissions, further  optimising machine uptime and operation costs. Fuel waste is also reduced to a minimum by the ECOSTOP feature, which automatically shuts down the engine and the electric system after 5 minutes of idling.
Cut operating costs with less maintenance
The W110C and W130C bristle with features that translate in longer service intervals and lower operating costs. The unique design of the cooling box, with the radiators mounted to form a cube, provides excellent cooling in the harshest environments. The high cooling efficiency lengthens the life of the cooling liquid by about 500 hours, extending it to 1500 hours, and improves the machine’s reliability and durability, as it runs on better quality fluid. The radiators are located behind the cab, far from the ground, so that less dust reaches them, and they are extremely easy to clean with the standard reversing fan.
The SCR solution also means lower maintenance costs, as it doesn’t require a particulate filter or special oils.  Also, temperature in the engine compartment is low, resulting in longer life for the rubber parts and lower cooling needs.
The engine is mounted at the rear of the machine, which translates into fast maintenance from the ground and optimized weight distribution. It also means a smaller counterweight is needed, resulting in a high payload in the bucket, lower stress on the axles, brakes and tyres, and consequently greater durability of the machine.
The W110C and W130C are also available with optional open differentials, which reduce tyre wear because there is no wheel slippage. The absence of friction also increases oil life by 50%, extending service intervals to 1500 hours.
Increase productivity with 100% differential lock
The optional axles with open differential feature 100% differential lock on the front axle, for applications that require more traction. With this feature, when a wheel slips, the differential automatically locks in order to transmit 100% of available engine torque to the wheel with traction, resulting in higher productivity for our customers.
Built to last
The W110C and W130C are designed for the toughest applications. The heavy-duty front and rear axles are bigger and stronger than ever, delivering the traction needed even on the softest soil conditions. The perfect control of oil temperature translates into exceptional reliability in all conditions.
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4/18/12
New Holland Construction continues renewal of crawler excavator range with two new models http://northamerica.construction.newholland.com/press_detail.php?postId=1995 o    More power with New Holland’s Tier 4 interim SCR technology
o    More productivity with the new high efficiency hydraulic system
o    Up to 10% more fuel efficiency with the optimised hydraulics and SCR technology
o    More comfort and safety with the EVO cab
o    More durability and reliability with advanced design and product technology

The perfect balance of power and control
The E175C and E195C run 4-cylinder, 129 hp common rail engines that deliver a powerful performance. The two models rely on the Selective Catalytic Reduction (SCR) technology developed by FPT Industrial, which optimises the combustion process for maximum efficiency, to meet Tier 4 interim emissions regulations. The performance of the E175C further benefits from the higher drawbar pull of the new travel motors (now 225kN), which result in greater traction.
Fast cycles, outstanding control and smooth operation add up to more productivity
The E175C and E195C feature New Holland’s Hydrotonic, which combines highly advanced electronic technology with a sophisticated hydraulic system, and has been designed to maximise the machines’ performance according to the job at hand. These new models carry over, with further improvements, some of the winning features of the B Series hydraulic system. Together with the new joysticks, all these features add up to exceptionally smooth operation, control and fast cycles, resulting in higher productivity.
Designed for fuel efficiency and low operating costs
The new models‘ SCR technology and redesigned hydraulic system result in exceptional fuel efficiency. In addition, they benefit from the upgraded Advanced Electronic Processor and new ECO mode, which optimises fuel consumption while maintaining top performance. As a result, fuel consumption is reduced by as much as 10% compared to the B Series.
With SCR technology, there is no diesel particulate filter to service and replace. Together with the fuel economy and long service intervals, this results in lower operating costs.
Comfort and safety add up to more productivity
The ROPS and FOPS compliant EVO cab provides a comfortable and safe operator environment. The new dampers and improved soundproofing result in remarkably low noise and vibration levels. The full-size right window and rear-view camera provide excellent all-round visibility.
Advanced design and product technology add up to more durability and reliability
With their heavy-duty design and improved undercarriage, the E175C and E195C are built to work in the toughest conditions. The side-by-side radiator layout improves cooling performance and is exceptionally easy to clean. The use of SCR technology allows optimised combustion in the engine. It all adds up to great durability and reliability.
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4/18/12
New Holland Construction celebrates 40 years of skid steer loader leadership http://northamerica.construction.newholland.com/press_detail.php?postId=1994
Today, New Holland skid steer loaders are sold in 120 countries around the world through New Holland Construction and New Holland Agriculture dealer channels.

“New Holland Construction is proud of its rich history of product innovation and commitment to quality. For 40 years, equipment operators have trusted New Holland Construction skid steer loaders to earn a living and tackle a variety of construction, landscaping and agriculture applications,” said Dave December, director of global marketing communications, CNH Construction Equipment. “And for 40 years, New Holland Construction has been committed to meeting the unique needs of contractors and other construction equipment users, including tens of thousands of owner-operators who got their start in the business with a New Holland Construction skid steer loader.”

Since the introduction of the L35, New Holland Construction has produced more than 200,000 skid steer loaders for customers in the construction, landscaping and agricultural markets.

The company’s largest selling skid steer loader model in the world is the New Holland L218 Super Boom. Rated at 57 hp (42 kW), the L218 has an operating weight of 5,850 lbs (2,660 kg) and a bucket breakout force of 5,435 lbs (24.2 kN).

Super Boom legacy continues
“The first New Holland skid steer loader literally forced the entire construction industry to try to match our Super Boom design,” December said. The Super Boom design delivers superior lift and reach, allowing New Holland skid steer loaders to load material to the center of trucks faster and more efficiently than competitive models.

While the Super Boom design has undergone a number of important innovations since 1972, from the original L35 skid steer loader, to the LX Series, LS Series, B Series, L Series and the new 200 Series, New Holland Super Boom skid steer loaders have remained in a class of their own. In 2005, the first New Holland Construction compact track loaders featuring the Super Boom design were introduced as an alternative to skid steer loaders to work in tough conditions and terrain like soft or muddy ground or slopes.

“With a well-earned reputation for having more lift capacity and outstanding stability, New Holland Super Boom skid steer loaders can move bigger loads, resulting in increased productivity and an improved bottom line,” December said.

Unmatched stability
The original L35 skid steer loader exhibited the same stability and low center of gravity as the 200 Series skid steer loaders introduced by New Holland Construction in 2011.

“New Holland introduced the long wheelbase concept to skid steers loaders, and the new 200 Series machines continue that tradition with the longest wheelbase in the industry,” December said. “When combined with a low center of gravity, the result is a smooth and stable ride.”

Superior cab comfort and visibility
New Holland Construction 200 Series skid steer loaders feature the widest, most comfortable cab in the industry, providing more head and foot room, and offering superior visibility in critical zones.

"The 200 Series skid steer loaders include a number of operator comforts – like a heated and air conditioned cab and a keyless start – and productivity features – like hydraulic couplers, Glide Ride and high flow hydraulics – that operators 40 years ago couldn't possibly imagine," December said.

Attachments increase versatility
New Holland offers more than 50 skid steer loader attachments—including augers, brooms, dozer blades, grapples, hammers, pallet forks and rakes—to handle countless applications. Operators can count on New Holland attachments to boost their productivity. For customers who frequently change attachments, the new skid steer loaders feature a hydraulic heavy-duty coupler.

"As we celebrate this significant milestone, we also recognize the many great contributions New Holland Construction employees have made over the last 40 years to produce our legendary skid steer loaders and help make this company a global leader," December said.
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4/18/12
New Holland previews new E140C SR short radius excavator at Intermat 2012 http://northamerica.construction.newholland.com/press_detail.php?postId=1993 o    More fuel savings and productivity with the high-efficiency hydraulics and new ECO working mode
o    Ultra quiet operation with the unique iNDr cooling system: just 93dB ambient noise
o    More comfort and safety with the iNDr system, EVO cab and multifunctional monitor
o    Built-in reliability and durability with reinforced boom and easy serviceability

High efficiency equals more fuel savings and productivity
The E140C SR, which replaces the E135B SR, runs a 99hp engine like its predecessor and meets the strict Tier 4 interim emissions standards with New Holland’s Cooled Exhaust Gas Recirculation (CEGR) technology. 
The E140C SR features New Holland’s intelligent hydraulic system, which puts the operator in full control of the machine’s efficiency. The Hydrotonic combines highly advanced electronic technology with a sophisticated hydraulic system to maximise performance according to the task being performed. The high efficiency hydraulic system ensures 100 percent pump utilisation in all applications and the hydraulic design minimises friction losses and pressure drops, adding to the machine’s fuel economy.
The Advanced Electronic Processor (A.E.P.) has been upgraded with the addition of a new ECO working mode, which optimises fuel consumption while maintaining top performance.
The new multifunction monitor enables the operator to control the machine’s efficiency at all times: they can keep track of hourly consumption with the fuel economy meter, while the ECO Icon tells them when the machine is operating most efficiently.
Ultra quiet operation
The E140C SR features New Holland Kobelco’s revolutionary Integrated Noise and Dust Reduction (iNDr) cooling system, which minimises noise, optimises cooling and maximises particulate filtration. The engine is placed inside a single duct connecting the air intake to the exhaust outlet. The iNDr system manages effectively incoming and outgoing air, funneling it up and away from the excavator, so that the machine runs cleaner, quieter and more efficiently.
The result is improved engine performance due to the excellent filtration and engine cooling together with an exceptional reduction in noise levels. This makes the E140C SR ideal for urban jobsites, where low noise and emissions levels are required as well as the ability to work in tight spaces.
Comfort and safety
The ROPS and FOPS compliant EVO cab provides the operator with a comfortable workstation to work with confidence and efficiently. They can work with confidence with the exceptional all round visibility provided by the EVO cab’s full size right window and standard rear-view camera. They are able to see the rear of the machine while monitoring the excavator’s data on the multifunctional monitor. The iNDr system, dampers and enhanced soundproofing result in remarkably low noise and vibration levels, adding to the operator’s comfort and reducing fatigue.
Built-in reliability and durability
The E140C SR is built to last, with its reinforced boom and easy serviceability. All main service points, including iNDr components, are accessible at ground level.
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4/18/12
New Holland Construction showcases C Series crawler excavators and wheel loaders at SCOTPLANT 2012 http://northamerica.construction.newholland.com/press_detail.php?postId=1972
The new E215C LC 23-ton crawler excavator on display features New Holland’s Selective Catalytic Control (SCR) technology, which optimises the combustion process for maximum efficiency, allowing the 6-cylinder common rail engine to focus entirely on generating power. Together with the hydraulic system, which has been entirely redesigned to maximise hydraulic efficiency, the SCR technology delivers extra power and exceptional fuel efficiency, reducing fuel consumption by as much as 10% compared to the B Series.

The W190C ZB 17-ton wheel loader, also featuring New Holland’s SCR technology, introduces a host of new features which result in bigger payloads, faster cycle times and up to 10% lower fuel consumption. This medium-sized machine with a big performance offers outstanding all round visibility and stability. New Holland will also showcase its new 200 Series skid steer loaders, which have been entirely redesigned to deliver best-in-class dump height and reach, exceptional stability, twice the visibility of previous models, top operator comfort and easy maintenance. The models on display will be the L218 Vertical Lift and the L215 Radial Lift – a real heavy lifter, with impressive bucket and lift break-out forces of 18.5kN and 19kN respectively.

The compact line will also be well represented, with the full B Series mini excavator range, the TC backhoe loaders a W70B compact wheel loader. The product line-up on show will be completed by a display of vehicles from sister company IVECO.

New Holland Construction's Product Support team will be on hand to discuss the brand's parts and service support with visitors to the stand.

The stand will also host the second heat of the New Holland Construction Grand Prix. Operators will be able to test their skills and qualify for the European final event, which will be held in Italy later in the year.]]>
3/13/12
The Grand Finale of the New Holland Construction 2011 Grand Prix at the Fiat Industrial Village http://northamerica.construction.newholland.com/press_detail.php?postId=1925 On Saturday 8 October, the New Holland Construction Energy Saving Grand Prix celebrated the final stage of the tournament at the brand new Fiat Industrial Village in Turin. The theme for this year was fuel efficiency demonstrated by the models on hand by operators from all over Europe.

Since the first qualifying rounds which took place in April operators from seven countries across Europe - France, Italy, Germany, United Kingdom, Spain, Portugal and Poland - have competed for the final 25 places.

With a focus on the power and improved fuel efficiency of the New Holland Construction equipment, the Energy Saving Grand Prix, after involving the best operators in the sector finally announced the names of the winners of the four individual competitions and the overall champion before an audience of 1,500 people.

Mark Abresch, from Frankfurt, Germany, was crowned the unrivalled champion – an extremely skilled operator who managed to be placed among the top three finalists in all four competitions, demonstrating tremendous skill and determination. Mark owns a number of Iveco lorries and recently acquired a New Holland E265B excavator that inspired him to participate in the Grand Prix.  It's no wonder he loves the Fiat Industrial brand.

There were four contests of skill, which allowed the New Holland Construction machines to showcase their extreme versatility and precision: Slalom & Goal (wheel loader L218), Take the Ball (circuit B115B), Raising the Bar (W170C wheel loader) and Building the Pyramid (the E305C tracked excavator).

It was an exciting day made all the more so by its prestigious location: the newly opened Fiat Industrial Village. This is the world's first Fiat Industrial multi-purpose centre. Boasting 74,000m2, 23,000 of which are covered, and includes a futuristic showroom, areas for games, relaxing, and sales and service for vehicles under the New Holland Construction, New Holland Agriculture, Iveco and FPT Industrial brands and reinforcing the Group's commitment to the city of Turin.

The new models from New Holland Construction were once again the leading players in this fifth edition of the Grand Prix: the wheel loaders and the Series C crawler excavators with Tier IV interim motors and SCR (selective catalytic reduction) technology that can provide greater power while reducing consumption by 10% with fewer emissions together with the new series 200 compact wheeled and tracked loaders.

During the day, a group of athletes delighted the crowd with Parkour shows. Parkour is a metropolitan discipline born in France at the beginning of the ’80’s, focused on
moving within your environment with speed and efficiency, approaching obstacles of any kind, earthmoving equipment included.

For any further information as well a slide presentation of the event, see:
www.newhollandgrandprix.com

 Turin, 20 October 2011
Visiting our website, you will be able to download texts and high resolution image files related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit


New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI).


Press Office

NEW HOLLAND CONSTRUCTION                             Released by:
Serena Bisacca                                                      TLC PR for ALARCON & HARRIS
Tel:  +39 011 0086193                                         Lynn Campbell
Fax: +39 011 0086730                                        Tel: +44 151 227 4957
E-Mail: serena.bisacca@cnh.com                         E-mail: lynn@tlcpr.co.uk

]]>
10/20/11
New Holland machines remove the ashes from Villa La Angostura http://northamerica.construction.newholland.com/press_detail.php?postId=1915 The National Parks Administration is using the front-end loader and the motor grader assigned by New Holland in order to recover the splendor of the Nahuel Huapi National Park.

The New Holland equipment assigned to the National Parks Administration (NPA) was delivered to work on the volcanic ash removal in the surroundings of Villa La Angostura, province of Neuquen, with the aim of repairing the damages caused by the eruption of the Peyehue volcano in the area of the Nahuel Huapi. The assignment of a front-end loader 12C of 128 hp and a motor grader RG200.B of 205 hp is part of the New Holland Corporate Social Responsibility program, aiming at collaborating with the NPA to perform the tasks to recover the affected national park.

After attending a training course, the operators of the Nahuel Huapi National Park carried out the first task in the farm of a livestock producer, who had to part with all his animals after his grassland was covered with a 20 cm thick layer of volcanic ash and sand.

Alexander Jonov, New Holland Construction Commercial Manager, stated: “Our brand has 15 years of tradition in Argentina and, due to our commitment with the country, we want to contribute to recover one of the most emblematic touristic areas of the Patagonia. We are proud of being able to give this equipment to the National Parks Administration, so that Villa La Angostura can show, as quickly as possible, its characteristic splendor, appreciated by tourists from all over the world.

Ricardo Rua, Chief of the Park Rangers in the Northern area of the Nahuel Huapi National Park, with the main office in Villa La Angostura, pointed out: “Our mission is to be the hosts to all the visitors and, for that reason, we are taking care of the town and the national park to welcome the tourists back. For us, this type of contribution, comprising the machinery appropriate for the removal of such huge volume of material, is invaluable.”

Luis Machado - lmachado@pg1com.com
Sebastián Barrera – sbarrera@pg1com.com
(011) 4786-9633 - www.pg1com.com ]]>
7/10/11
New Holland Construction featured at Fiat Industrial Village http://northamerica.construction.newholland.com/press_detail.php?postId=1904 Turin, Italy, facility showcases construction equipment, agriculture and transport

New Holland Construction is among the global brands featured at the “Fiat Industrial Village,” inaugurated this week in Turin, Italy.  As the first multifunctional centre in the Fiat Industrial world, the site will sell, support, and demonstrate New Holland Construction equipment, along with products from New Holland Agriculture, FPT Industrial, and Iveco.

The futuristic showroom will educate customers on the components and systems working beneath the exterior metal that together ensure the productivity customers expect from New Holland Construction.  Also unique is the large product demonstration field, with specific areas to test different applications and machines.  Visitors can even drive Iveco trucks on a 1200m (1400 ft) test track with 30° to 60° slopes. 

The state-of-art facility includes a large service shop with the very latest in diagnostic equipment and tools.  The shop is designed to complete the suggested maintenance quickly for customers to minimize their time and maximize machine life.  In addition, the adjacent training center will provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technician from the other brands represented.

“Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellance and industry capabilities as part of the Fiat Industrial family,” said Jim McCullough, CEO and president of CNH Construction, whose brands include New Holland Construction.  “This facility is the most recent example of our commitment to these brands and the values we share.”
The newly opened centre covers an area of more than 74,000 m2 (800,000 ft2), 23,000 m2 (250,000 ft2) of which are covered, with an 8,000 m2 (86,000 ft2) space dedicated to vehicle exhibition.  The location also includes an exposition of historical vehicles featuring technology advancements throughout the years, a retail store with branded merchandise and a gameroom.

McCullough noted that visitors to Fiat Industrial Village will have opportunities to tour the nearby New Holland Construction plant in San Mauro and the adjacent FPT Industrial engine plant in Turin.

Turin, 21 September 2011

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI).

Press Office

NEW HOLLAND CONSTRUCTION                    Released by:
Serena Bisacca                            TLC PR for ALARCON & HARRIS
Tel:  +39 011 0086193                        Lynn Campbell
Fax: +39 011 0086730                        Tel: +44 151 227 4957
E-Mail: serena.bisacca@cnh.com                         E-mail: lynn@tlcpr.co.uk

]]>
9/26/11
New Holland Construction appoints new dealer in Scotland http://northamerica.construction.newholland.com/press_detail.php?postId=1894
George Colliar Ltd, which operates out of a full service facility in Kinross, offers the full line of New Holland Construction equipment and brings to customers the benefits of 40 years experience in the industry. The dealership is able to support customers with a full offering of products and services, including equipment hire through their established hire company.

Commenting on the new appointment, Scott Freeman, Business Director of New Holland Construction said, “We are very pleased to welcome George Colliar Ltd into our network. They have a well-established sales force, which is extremely experienced with all aspects of the business and will be able to give our customers the purchasing or hire advice that will best fit their businesses’ requirements. The dealership also has the infrastructure and experienced service team needed to provide the best technical support to our customers throughout their territory.”

New Holland Construction’s new partnership with George Colliar Ltd was launched at the Royal Highland Show 2011, where visitors had the opportunity to view the brand new 200 Series skid steer loaders and B Series backhoe loaders.

Turin, 6 September 2011

Visiting our website, you will be able to download texts and high resolution image files related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION                    Released by:
Serena Bisacca                                                      TLC PR for ALARCON & HARRIS
Tel:  +39 011 0086193                                           Lynn Campbell
Fax: +39 011 0086730                                           Tel: +44 151 227 4957
E-Mail: serena.bisacca@cnh.com E-mail: lynn@tlcpr.co.uk
]]>
9/9/11
New Holland’s Energy Saving Grand Prix 2011 Reaches the UK http://northamerica.construction.newholland.com/press_detail.php?postId=1893 Following the successful launch in April in Italy, the Energy Saving Grand Prix 2011 has travelled to Germany and France, reaching the United Kingdom in July. The first heats of the UK Grand Prix took place in Oxford on the 21st and 22nd, followed by a second event in Leeds on the 28th and 29th.

The popular competition attracted equipment operators and construction businesses interested in finding out more about New Holland Construction's newest models and, in particular, the first machines featuring the brand’s Tier 4 interim SCR technology. Both events followed a similar format, with a stationary product display, an area set up for visitors to test drive some of the new models with the assistance of New Holland demonstrators, and the Grand Prix competition.

Participants to the competition were set two exercises to test their skills against the clock. The operators had to demonstrate their control and precision work under time pressure with a B110B backhoe loader and an E50B SR mini excavator by completing tasks such as placing footballs in a bucket, operating their machines in tight spaces. The four participants Tom O’Shea, Jonathan O’Shea, Chris O’Shea from European Plant Services in Leeds, and Stuart Yuill from Earnest Doe, who successfully completed the exercises in the fastest times qualified for the finals, which will take place in Turin, Italy on the 7th & 8th of October 2011.

The focus of this year’s edition of the Grand Prix is on productivity and fuel efficiency, as showcased by the products on display: The new B110B backhoe loaders, which feature a highly reactive, standard variable volume hydraulic pump, deliver higher productivity and up to 10% fuel savings. The W190C wheel loader, with New Holland’s Tier 4 interim SCR technology and a host of productivity boosting features, delivers performance with bigger payloads, faster cycle times and reduces fuel consumption by up to 10%.  The E265C crawler excavator, featuring a new high efficiency hydraulic system and SCR technology, delivers up to 10% increase in productivity and up to 10% lower fuel consumption in ECO mode. The new L225 skid steer loader and C232 compact track loader, with the patented vertical lift Super Boom®, also bristle with performance-boosting features.

“The Grand Prix events are a great platform to showcase our latest technologies and features,” commented Scott Freeman Business Director of New Holland Construction, at the event. “They also provide our customers with the opportunity to find out about the benefits of these developments by speaking to our demonstrators and test driving the new models.”


Turin, 2 September 2011

]]>
7/9/11
Italian debut for the new E305C excavators with Tier IV interim engines http://northamerica.construction.newholland.com/press_detail.php?postId=1885 An entire New Holland Construction fleet is involved in the construction of the Cellino-Teramo methane pipeline on the Adriatic ridge. The front line includes the three new 30 quintal excavators from the new E305 “C Series”.

A major debut for a truly innovative machine. Only a few weeks after the launch at Samoter of the E305 “C Series” - which offers the new Tier IV reduced emission engines - the New Holland dealer MC, based near Chieti, in Central Italy, was requested three of these new machines. Now they are working alongside an existing fleet of ten New Holland excavators. A high profile order for MC: SGI (Società Gasdotti Italia) is the second largest national gas distributor with a network of approximately 1300 kilometres in central Italy and a total of 350 users between home owners and companies.
ALMA C.I.S. – the contractor who is carrying out the construction of the pipeline – is a company with a prominent role in the methane pipeline sector, with a team of highly trained specialist operators and welders using state of the art equipment. The New Holland Construction fleet is working along the first stretch (15 km) of the Cellino-Teramo-San Marco methane pipeline that will continue for 90 kilometres between Abruzzo and Marche.
The pipeline will be used to expand the Adriatic ridge of the SGI network that will join with the SNAM RETE GAS network (the main Italian gas distributor) and be able to be incorporated into the National gas pipeline network. “We have a very ambitious development programme,” stated engineer, Mr. Paolo Alessio from SGI “ and we are progressing very well and we are close to having 50% of the activity finished after only 3 short months of work.” SGI is planning to finish and activate the line before the end of the year. “These optimum results will enable us to comply with the growth programmes for our network and to demonstrate good performance capacity which is also thanks to the efficiency of the contractor and the New Holland Construction machines,” adds Alessio.

An application at the very limits
The construction of the methane pipeline is a severe test for reliability and one that the New Holland Construction excavators have passed with flying colours. Delays to contract times, machine downtime or problems liked to work safety are not permitted and therefore optimum conditions for showing off the value of the new excavators from New Holland Construction.
The work is carried out in different phases: and starts with the opening of a track that is then staked out and threaded. The tubes are then welded and placed at the centre of the trench. There are thirteen New Holland Construction excavators in use on the Cellino-Teramo methane pipeline: eight are being used for laying the tubes (three E305C, one E305B and four E215B), an E175 excavator is employed for the curving of the tubes and an E215B for welding.
Another two excavators (E385B and E215) are used for the other digging phases. With such a large and efficient machine fleet, the work which started in April is already ahead of the contract time. The application requires absolute precision and a particular balancing of the machines. For the laying of tubes which usually happens over a length of some 250/300 metres, several excavators are used that are aligned along the route. One of these lays a single tube of some 12 metres long, 50 cm diameter and weighing 1200 kg. Egidio Felice, SGI Methane Pipeline Project Manager says: “One criterion for selecting a contractor is the machine fleet.
We want it to be as new as possible and from a contractor who is ahead of the game in terms of safety. Initially, we check all the documents and in this case have particularly checked the movement of suspended loads which is really important in our work.” The SGI PM continued to say. “The anti-tilt alarm is also very useful, throughout the route of the gas pipeline we have major slopes and having a device that warns you when you are starting to exceed the limit is a great help in terms of safety.” We should also mention the “Heavy Lift” function appropriately designed to increase the strength of the lift as well as the accuracy and smoothness of the movement in the load moving operations. In a job where safety and precision are very much at the fore, the New Holland Construction excavators have all the cards in play.

The opinion of the operators
Camillo di Giovanni is an expert operator who has been working for some time in earthmoving and in the building of gas pipelines. He says that he particularly appreciates the balancing of the New Holland Construction excavators and the immediate response of the proportional controls that provide great controllability and they are a great help in such precise work, as the laying of tubes.
Also the new EVO cabins, ROPS anti-tilt certified and with FOPS protection (standard) already present in the Series B excavators, are mentioned as being particularly quiet and comfortable owing to the absence of vibrations.
New in the new E305C model is the easy to use colour monitor on which, apart from the traditional work parameters it is also possible to see consumption. The lower part of the monitor is connected to a read-view camera which is always on, providing total security. It is also possible to select from the monitor 9 pressure types and 9 different uses of the equipment (pliers, hammers, etc.). The operator also highlights the 10% reduced consumption on the new E305C, a direct result of the new Tier IV interim engine with SCR technology (Selective Catalytic Convertor), making it even more efficient than the previous series B and substantially better than two machines belonging to the competition that Mr. Giovanni has worked with in the past. The SCR has been developed by FPT Industrial and is based on a post-treatment system which transforms nitrogen oxide (NOx) into nitrogen and water through a chemical reaction with an additive, AdBlue®, already available at all New Holland dealers and which is easy to find. Camillo di Giovanni declares: “We do to have any re-supply problems with AdBlue ®. The tank is topped up after 4 refills but I must admit that we have never reached the upper limit because we carry out the work in a methodical way which can be more easily managed for such a large machine pool.” New Holland Construction has in fact set itself the objective of maximising the autonomy of AdBlue® in relation to the consumption of diesel. Under standard working conditions the working autonomy of AdBlue® can also come about after two weeks. Finally, the Tier IV interim engine of FPT Industrial has eliminated the re-circulating of the exhaust gas through maximising efficiency in the combustion process, thereby improving consumption and emissions.


The New Holland Construction dealer, MC
Ercole Caporale, managing director of the Abruzzo dealership who was born in 1944 and took over the current management in 1989 talks about the client’s choice of a New Holland Construction machine fleet and in particular the purchase of the latest models of the series C: “Given the importance of the project, the client needs to have new and highly reliable machines on site which comply with the latest standards on environmental protection. Hence the choice of the New Holland Kobelco E305C Tier 4 interim excavators, backed up by the service guarantees offered by MC.” MC is New Holland Construction and Agriculture dealer for the Abruzzo and Molise regions where it has two subsidiaries and an organisation totalling 23 staff.


The relationship with the New Holland Construction brand goes back some time and is based on total reciprocal trust, like that linking MC to its clients.

The new E305C crawler excavators:
Tier 4 interim technology: SCR
Nominal power: 152 kW
Operating weight (max): 31600 kg
Bucket capacity: 0,60 – 1,65 m3

Turin, 14 July 2011

Photo 6: Giovanni di Camillo, the operator of the new E305C
Photo 7: Ercole Caporale, MC Director with his daughter Marcella
Photo 8: Engineer Paolo Alessio from SGI and Elicio Romandini from Alma CIS

Visiting our website, you will be able to download texts and high resolution image files related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information can be found on line at www.newholland.com.

Press Office
NEW HOLLAND CONSTRUCTION                                        Released by:
Serena Bisacca                                                                          TLC PR for ALARCON & HARRIS
Tel: +39 011 0086193                                                                Lynn Campbell
Fax: +39 011 0086730                                                               Tel: +44 151 227 4957
E-Mail: serena.bisacca@cnh.com                                          E-mail: lynn@tlcpr.co.uk]]>
7/29/11
Italian debut for the new E305C excavators with Tier IV interim engines http://northamerica.construction.newholland.com/press_detail.php?postId=1880 An entire New Holland Construction fleet is involved in the construction of the Cellino-Teramo methane pipeline on the Adriatic ridge. The front line includes the three new 30 quintal excavators from the new E305 “C Series”.

A major debut for a truly innovative machine. Only a few weeks after the launch at Samoter of the E305 “C Series” - which offers the new Tier IV reduced emission engines - the New Holland dealer MC, based near Chieti, in Central Italy, was requested three of these new machines. Now they are working alongside an existing fleet of ten New Holland excavators.

A high profile order for MC: SGI (Società Gasdotti Italia) is the second largest national gas distributor with a network of approximately 1300 kilometres in central Italy and a total of 350 users between home owners and companies. ALMA C.I.S. – the contractor who is carrying out the construction of the pipeline – is a company with a prominent role in the methane pipeline sector, with a team of highly trained specialist operators and welders using state of the art equipment.

The New Holland Construction fleet is working along the first stretch (15 km) of the Cellino-Teramo-San Marco methane pipeline that will continue for 90 kilometres between Abruzzo and Marche. The pipeline will be used to expand the Adriatic ridge of the SGI network that will join with the SNAM RETE GAS network (the main Italian gas distributor) and be able to be incorporated into the National gas pipeline network.

“We have a very ambitious development programme,” stated engineer, Mr.Paolo Alessio from SGI “ and we are progressing very well and we are close to having 50% of the activity finished after only 3 short months of work.” SGI is planning to finish and activate the line before the end of the year. “These
optimum results will enable us to comply with the growth programmes for our network and to demonstrate good performance capacity which is also thanks to the efficiency of the contractor and the New Holland Construction machines,” adds Alessio.

An application at the very limits
New Holland Kobelco Construction MachineryS.p.A.
Via Plava 80, porta 31 - 10135 Torino, Italy
Tel. +39 011 0086251 - Fax +39 011 0086730
www.newholland.com

The construction of the methane pipeline is a severe test for reliability and one that the New Holland Construction excavators have passed with flying colours. Delays to contract times, machine downtime or problems liked to work safety are not permitted and therefore optimum conditions for showing off the value of the new excavators from New Holland Construction.

The work is carried out in different phases: and starts with the opening of a track that is then staked out and threaded. The tubes are then welded and placed at the centre of the trench.

There are thirteen New Holland Construction excavators in use on the Cellino-Teramo methane pipeline: eight are being used for laying the tubes (three E305C, one E305B and four E215B), an E175 excavator is employed for the curving of the tubes and an E215B for welding. Another two excavators (E385B and E215) are used for the other digging phases. With such a large and efficient machine fleet,
the work which started in April is already ahead of the contract time.

The application requires absolute precision and a particular balancing of the machines. For the laying of tubes which usually happens over a length of some 250/300 metres, several excavators are used that are aligned along the route. One of these lays a single tube of some 12 metres long, 50 cm diameter and weighing 1200 kg.

Egidio Felice, SGI Methane Pipeline Project Manager says: “One criterion for selecting a contractor is the machine fleet. We want it to be as new as possible and from a contractor who is ahead of the game in terms of safety. Initially, we check all the documents and in this case have particularly checked the
movement of suspended loads which is really important in our work.”

The SGI PM continued to say. “The anti-tilt alarm is also very useful, throughout the
route of the gas pipeline we have major slopes and having a device that warns you when you are starting to exceed the limit is a great help in terms of safety.” We should also mention the “Heavy Lift” function appropriately designed to increase the strength of the lift as well as the accuracy and smoothness of the movement in the load moving operations. In a job where safety and precision are
very much at the fore, the New Holland Construction excavators have all the cards in play.

The opinion of the operators

Camillo di Giovanni is an expert operator who has been working for some time in earthmoving and in the building of gas pipelines. He says that he particularly appreciates the balancing of the New Holland  Construction excavators and the immediate response of the proportional controls that provide great controllability and they are a great help in such precise work, as the laying of tubes.

Also the new EVO cabins, ROPS anti-tilt certified and with FOPS protection (standard) already present in the Series B excavators, are mentioned as being particularly quiet and comfortable owing to the absence of vibrations. New in the new E305C model is the easy to use colour monitor on which, apart from the traditional work parameters it is also possible to see consumption. The lower part
of the monitor is connected to a read-view camera which is always on, providing total security. It is also possible to select from the monitor 9 pressure types and 9 different uses of the equipment (pliers, hammers, etc.).

The operator also highlights the 10% reduced consumption on the new E305C, a direct result of the new Tier IV interim engine with SCR technology (Selective Catalytic Convertor), making it even more efficient than the previous series B and substantially better than two machines belonging to the competition that Mr. Giovanni has worked with in the past.

The SCR has been developed by FPT Industrial and is based on a post-treatment system which transforms nitrogen oxide (NOx) into nitrogen and water through a chemical reaction with an additive, AdBlue®, already available at all New Holland dealers and which is easy to find.

Camillo di Giovanni declares: “We do to have any re-supply problems with AdBlue ®. The tank is topped up after 4 refills but I must admit that we have never reached the upper limit because we carry out the work in a methodical way which can be more easily managed for such a large machine pool.”
New Holland Construction has in fact set itself the objective of maximising the autonomy of AdBlue® in relation to the consumption of diesel. Under standard working conditions the working autonomy of AdBlue® can also come about after two weeks.

Finally, the Tier IV interim engine of FPT Industrial has eliminated the re-circulating of the exhaust gas through maximising efficiency in the combustion process, thereby improving consumption and emissions.

The New Holland Construction dealer, MC

Ercole Caporale, managing director of the Abruzzo dealership who was born in 1944 and took over the current management in 1989 talks about the client’s choice of a New Holland Construction machine fleet and in particular the purchase of the latest models of the series C: “Given the importance of the
project, the client needs to have new and highly reliable machines on site which comply with the latest standards on environmental protection. Hence the choice of the New Holland Kobelco E305C Tier 4 interim excavators, backed up by the service guarantees offered by MC.”

MC is New Holland Construction and Agriculture dealer for the Abruzzo and Molise regions where it has two subsidiaries and an organisation totalling 23 staff. The relationship with the New Holland Construction brand goes back some time and is based on total reciprocal trust, like that linking MC to its clients.

The new E305C crawler excavators:
Tier 4 interim technology: SCR
Nominal power: 152 kW
Operating weight (max): 31600 kg
Bucket capacity: 0,60 – 1,65 m3

Turin, 14 July 2011

Photo 6: Giovanni di Camillo, the operator of the new E305C

Photo 7: Ercole Caporale, MC Director with his daughter Marcella

Photo 8: Engineer Paolo Alessio from SGI and Elicio Romandini from Alma CIS

Visiting our website, you will be able to download texts and high resolution image files
related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit

New Holland Construction is a global, full-line construction equipment brand, with a network of 800
dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and
resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience
of its foundation heritage brands, New Holland can proudly point to quality, technologically state-ofthe-
art products that are fully compliant with safety standards and environmental regulations. New
Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial
S.p.A. (FI.MI). More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION Released by:
Serena Bisacca TLC PR for ALARCON & HARRIS
Tel: +39 011 0086193 Lynn Campbell
Fax: +39 011 0086730 Tel: +44 151 227 4957
E-Mail: serena.bisacca@cnh.com E-mail:
lynn@tlcpr.co.uk

]]>
7/27/11
New Holland’s Energy Saving Grand Prix 2011 http://northamerica.construction.newholland.com/press_detail.php?postId=1844 New Holland’s Grand Prix is back, kicking off with the first event near Bologna, Italy on April 16th. This year’s edition of the popular competition will take the brand’s latest models to construction equipment operators around Europe, giving them the opportunity to test their skills while experiencing the exceptional fuel efficiency these machines deliver.

Energy Savings Built Around You

This year’s edition of the Grand Prix is all about performance and fuel efficiency. Participants to the competition will tackle a series of challenges on New Holland’s latest models, which will include the new C Series wheel loaders and crawler excavators featuring the brand’s Tier 4 interim SCR technology, the new 200 Series skid steer loaders and the upgraded backhoe loaders. In completing their challenges, the operators will experience first hand the impressive boost in productivity and the exceptional savings in fuel consumption that these machines deliver.

A successful start to the Grand Prix

The Energy Saving Grand Prix 2011 kicked off in Italy, in the Bologna area, on the 16th of April. Organised with New Holland Construction dealer MAIE in Marzabotto, the event attracted over 150 participants. The machines available for customers and trade journalists to test were set out in various areas, one of which was dedicated to the quarry industry, with Sandvik crushers and New Holland new models for quarry applications. Participants were delighted with the opportunity to try out the machines in real conditions and with the power, noise reduction and fuel economy achieved by the new machines with SCR technology.

Taking the driving experience to the customer

The Grand Prix will then move around the European territory with events taking place in a variety of locations in Germany, Spain, France and Italy. They will run throughout the summer, building up to the final event, which will take place in Italy in October.
The Grand Prix will provide customers and construction equipment operators an excellent opportunity to drive the newest machines, but also to learn about the ways that New Holland can support them. In every location, they will be welcomed in a comfortable hospitality area where they will be able to discuss their business and requirements with members of the New Holland sales team.


Turin, 20 May 2011

Visiting our website, you will be able to download texts and high resolution image files related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION                
Serena Bisacca                           
Tel:  +39 011 0086193                       
E-Mail: serena.bisacca@cnh.com                   

Released by:
TLC PR for ALARCON & HARRIS
Lynn Campbell
Tel: +44 151 227 4957
Fax: +39 011 0086730                       
E-mail: lynn@tlcpr.co.uk


Visiting our website, you will be able to download texts and high resolution image files related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit


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3/5/11
New Holland Construction stands out for productivity and fuel economy at Smopyc show http://northamerica.construction.newholland.com/press_detail.php?postId=1831 New Holland Construction will showcase its latest introductions, upgrading and expanding its product offering, at the Smopyc show in Zaragoza, Spain from the 5th to the 9th of April. Among the new introductions will be the first crawler excavators and wheel loaders featuring New Holland’s Tier 4 interim solutions. Visitors to the New Holland stand, n.5-6 in Hall 7 B-D, will be able to appreciate the exceptional productivity and fuel economy of all the new models on show. In addition, New Holland will launch at the show this year’s Energy Saving Grand Prix to enable customers around Europe to test the new machines and experience their performance and fuel economy.

New Holland Construction’s Tier 4 interim solution delivers low emissions with high power and fuel efficiency


New Holland will display some of its first crawler excavator and wheel loader models featuring Selective Catalytic Reduction (SCR) technology to achieve compliance with Tier 4 interim emissions requirements.  This solution, developed by FPT Industrial, is an after-treatment system, which breaks down the NOx into Nitrogen and water through a chemical reaction with a Diesel Exhaust Fluid (DEF), marketed in Europe under the AdBlue® registered name. The new technology is easy to use: the DEF tank only needs to be refilled every 4th or 5th fuel tank refill, and AdBlue® is readily available at all New Holland dealerships. New Holland’s SCR solution dramatically reduces fuel consumption and allows the engine to do what it does best – generate power. An engine fitted with a New Holland SCR system will be on display on the stand, giving visitors the opportunity to learn more about this technology.

Power, fast cycle times, fuel economy come as standard with the new W190C wheel loader

The C Series model on show at the exhibition, the W190C, introduces a host of new features that, together with the Tier 4 interim technology, result in bigger payloads, faster cycle times and a reduction in fuel consumption by up to 10%. The W190C runs a high-pressure common rail engine that delivers best-in-class power and torque. It also features four upgraded power modes that enable the operator to match available engine power to the job at hand, maximising engine efficiency and productivity. In addition, a new optional five-speed transmission with lock-up torque converter provides faster acceleration, quicker cycle times and higher travel speeds.
 
With the new C Series crawler excavators, productivity and fuel economy come with operator comfort and safety

The E265C and E305C crawler excavators on display at the show introduce a new hydraulic system, entirely re-designed to ensure 100% pump utilization and significantly increase the machine’s controllability and efficiency. The high hydraulic efficiency, together with the new Tier 4 interim engines and SCR technology, results in a 10% increase in productivity in terms of cubic meters per hour and up to 10% lower fuel consumption in ECO mode compared to the B Series. Visitors to the stand will appreciate the exceptional comfort and safety features of the new EVO Cab on the E265C and E305C, equipped with new joystick controls, all-round visibility, rear view camera and ROPS/FOPS protection. The new cab also stands out for its exceptionally low noise and vibration levels, which further enhance the operator’s comfort and productivity.

The new backhoe loaders deliver a boost to fuel savings and productivity

The new backhoe loaders reduce fuel consumption by 10% and dramatically increase productivity. They feature a highly reactive, standard variable volume hydraulic pump, which switches to rest mode when not in use, resulting in fuel savings of up to 10%. The new B100B and B110BTC on show run a 97hp and 110hp engine respectively. The 20% increase in the size of the front bucket and the perfect self-levelling of the Tool Carrier boost productivity. The wider 20” tires provide excellent grip in all conditions. The standard Glide Ride device eliminates arm bouncing while moving, ensuring that the front bucket remains full when travelling at high speed. Even in narrow jobsites, it is possible to shift the backhoe from one side to the other with the hydraulically controlled EasyShift.

New Holland reinvents the best skid steer loaders with the new 200 Series

The new 200 Series skid steer loaders are bigger, stronger and faster than their predecessors. They feature the patented vertical lift Super Boom®, which has been redesigned to further increase the excellent visibility typical of New Holland skid steer loaders and deliver best-in-class forward dump height and reach. The new models bristle with features that improve operator comfort and effectiveness. Proportional hydraulic and electronic controls are now together on the joystick, giving the operators full control of the attachment at their fingertips. The Connect Under Pressure feature makes it very easy to change attachments. Industry leading bucket breakout force, maximum reach and dump angle provide fast cycle times and dramatically increase productivity.
 
Energy Saving Grand Prix: New Holland Construction’s Fuel Efficiency on Tour

New Holland Construction will announce at the Smopyc show its Energy Saving Grand Prix, a series of events in many European countries European countries to enable customers to experience first hand the exceptional productivity and fuel efficiency of its new models. The New Holland team will present the advantages of the new features of the equipment and participants will be able to test drive the machines. The Energy Saving Grand Prix will start in the spring and culminate in a final event which will take place in Italy in September 2011.

New Crawler Excavators Fact Box:
                                      E265C            E305C           
Tier IV technology:    SCR            SCR           
Rated output power:     Gross 142kW        Gross 152 kW           
Operating weight (max):    27900 kg        31600 kg           
Bucket capacity:        0.58 – 1.40 m3        0.60 – 1.65 m3   

New Wheel Loaders Fact Box:
                                       W190C           
Tier IV technology:        SCR           
Net Rated HP:         154 kW / 206 hp       
Operating weight:        17633 kg           
Bucket capacity:        3.25 m3           

New Backhoe Loaders Fact Box:
                              B100B            B110B                    
Max Power:        100 hp            110 hp       
Operating weight:    8350 kg            8500 kg           

New 200 Series Skid Steer Loaders Fact Box:
Radial Lift
                                            L213                     L215   
Gross power:         34.3kW/46hp        38.85kW/52 hp   
Rated Operating Capacity
(at 50% of tipping load):    590 kg            680 kg       
Operating weight:        2270 kg            2400 kg       

Super Boom®
                          L218                     L220              L223              L225       
Gross
 power:         45kW/60hp    45kW/60 hp    55kW/74hp    61kW/82hp        
Rated Operating
Capacity (at 50%
of tipping load):    818 kg        905 kg        1020 kg        1135 kg           
Operating
 weight:        2660 kg        2900 kg        3350 kg        3580 kg       


Turin, 21 March 2011
 

Visiting our website, you will be able to download texts and high resolution image files related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION                   
Serena Bisacca                          
Tel:  +39 011 0086193                       
Fax: +39 011 0086730                       
E-Mail: serena.bisacca@cnh.com                   

Released by:
TLC PR for ALARCON & HARRIS
 Lynn Campbell
Tel: +44 151 227 4957
E-mail: lynn@tlcpr.co.uk


]]>
3/24/11
New Holland Construction showcases new equipment and Tier 4 interim solution at Samoter Show http://northamerica.construction.newholland.com/press_detail.php?postId=1795 New Holland Construction showcases new equipment and Tier 4 interim solution at Samoter Show

New Holland Construction launches nine new models at Samoter 2011, updating and expanding its dedicated offering for the Quarry, Road building, Municipality and Residential industries. The brand is also introducing its Tier 4 interim solutions with the new crawler excavators and wheel loaders on show. New Holland Construction is showcasing its offering in a joint exhibition area with its sister brands of the newly created Fiat Industrial powerhouse – Iveco, FPT Industrial and Astra.

New Holland Construction’s Tier 4 interim solution: more productivity, more fuel economy, lower emissions

The new C-series crawler excavator and wheel loader models on show feature New Holland’s Selective Catalytic Reduction (SCR) solution to meet Tier 4 interim emissions requirements.  This technology, developed by FPT Industrial, is an after-treatment system, which breaks down the NOx into Nitrogen and water through a chemical reaction with a Diesel Exhaust Fluid (DEF), marketed in Europe under the AdBlue® registered name. The new technology is easy to use: the DEF tank only needs to be refilled every 4th or 5th fuel tank refill, and AdBlue®  will be readily available at all New Holland dealerships. This solution reduces fuel consumption and allows the engine to do what it does best – generate power.  The New Holland stand features an engine fitted with an SCR system, giving the visitors the opportunity to learn more about this pathbreaking technology.

New Wheel Loaders: more choice, more power, less fuel

With the C Series, New Holland expands and upgrades its wheel loader offering. The three models of the C Series present at the exhibition – W170C, W190C and W230C – introduce a host of new features, in addition to the Tier 4 interim technology, that result in bigger payloads, faster cycle times and a reduction in fuel consumption by up to 10%. With the W230C, New Holland also introduces a new model in the 20-ton class. The W230C offers more net horsepower, greater tipping load weight and bucket breakout force to meet the needs of high production truck loading applications. Visitors to the exhibition can see the new W230C in action in the Demo Area located in the Samoter external area E (in conjunction with Iveco).
 
New Crawler Excavators: more productivity, fuel economy, comfort, safety and reliability

The C Series crawler excavators introduce a new high efficiency hydraulic system, which together with the new engines and SCR technology, deliver a 10% increase in productivity in terms of cubic meters per hour and up to 10% lower fuel consumption in ECO mode compared to the B Series. Visitors to the stand can appreciate the exceptional comfort and safety features of the new EVO Cab on the E265C and E305C, equipped with new joystick controls, all-round visibility, rear view camera and ROPS/FOPS protection. They can also experience the low noise and vibration levels of the E305C that will be present in the New Holland Demo Area.

Backhoe Loaders built around the customer

Imagine a Tractor Loader Backhoe (TLB) that reduces your fuel consumption by 10% and dramatically increases your productivity. This is now possible thanks to the new TLB range by New Holland Construction. The new TLBs are equipped with a highly reactive, standard variable volume hydraulic pump. When not used, the pump goes in rest mode and thus saves 10% of the fuel.
With the B110B and B115B shown at Samoter and equipped with 110hp engines, productivity is boosted by a 20% bigger front bucket, perfectly self-levelling thanks to the Tool Carrier. Grip is provided in any conditions by wider 20” tires. The front bucket remains full when travelling at high speed, thanks to the standard Glide Ride device that eliminates arm bouncing while moving. Even in narrow jobsites, it is possible to shift the backhoe from one side to the other with the hydraulically controlled EasyShift.

New Skid Steer Loaders: a multi-task master with leading performances

Visitors to the stand will immediately notice the new design of the boom, which further increases the excellent visibility that New Holland skid steer loaders offer. The L213 and L218 on show bristle with features that will improve the operator’s comfort and effectiveness. Electronic and hydraulic controls are now together on the joystick, giving the operators full control of the attachment at their fingertips. The Connect Under Pressure feature makes it very easy to change attachments. New Holland’s patented vertical lift Super Boom® design delivers best-in-class forward dump height and reach. Industry leading bucket breakout force, maximum reach and dump angle provide fast cycle times and increase productivity.
 
Working for a sustainable built environment

New Holland’s stand at the Samoter exhibition (Hall 2), where a maximum of recycled and recyclable materials have been used, reflects the brand’s care for minimizing its equipment’s impact on the environment. New Holland has a track record in designing equipment delivering emissions levels well below regulatory requirements and introducing innovations such as the patented InDR (Integrated noise and dust reduction) system, which minimizes noise pollution. This focus on sustainable construction aligns New Holland with the theme of this year’s edition of the Samoter show, “a touch of respect”.

New Crawler Excavators Fact Box:

                E265C            E305C           
Tier IV technology:    SCR            SCR           
Rated output power:     Gross 142kW        Gross 152 kW           
Operating weight (max):    27900 kg        31600 kg           
Bucket capacity:        0.58 – 1.40 m3        0.60 – 1.65 m3   

New Wheel Loaders Fact Box:

                W170C            W190C            W230C
Tier IV technology:        SCR            SCR            SCR
Net Rated HP:         133 kW / 179 hp        154 kW / 206 hp        168 kW / 225 hp
Operating weight:        14292 kg            17633 kg            19857 kg
Bucket capacity:        2.49 m3            3.25 m3            3.63 m3

New Backhoe Loaders Fact Box:

            B110B                     B115B
Max Power:        82 kW / 110 hp        82 kW / 110 hp
Operating weight:    8500 kg            9100 kg

New Skid Steer Loaders Fact Box:

            L213            L218
Gross
power:            34.3kW/46hp        45kW/60hp
Rated Operating
Capacity (at 50%
of tipping load):        590 kg            818 kg
Operating
weight:             2270 kg            2660 kg 


Turin, 2nd March 2011

Visiting our website, you will be able to download texts and high resolution image files related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit
 
New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION                   
Serena Bisacca                           
Tel:  +39 011 0086193                         
Fax: +39 011 0086730                       
E-Mail: serena.bisacca@cnh.com                         

Released by:

TLC PR for ALARCON & HARRIS
Lynn Campbell
Tel: +44 151 227 4957
E-mail: lynn@tlcpr.co.uk]]>
2/3/11
New Holland Construction introduces Tier IV Interim compliant equipment at Samoter 2011 http://northamerica.construction.newholland.com/press_detail.php?postId=1778 New Holland Construction will present its Tier IV Interim solutions and exhibit the first models with SCR technology at the show, which will be held in Verona, Italy, from the 2nd to the 6th of March.  It will also launch its brand new ranges of wheel loaders and crawler excavators, featuring the new Tier IV Interim technologies, and delivering greatly increased productivity and fuel economy. The brand will also introduce new features to its backhoe loaders, and showcase its dedicated product offering for the Quarry, Road Building, Pipelines/Sewage/Cabling and Residential industries.

New Tier IV Interim models: more productivity and best fuel economy with lower emissions

The new E305C crawler excavator and the two wheel loader models – the W170C and W190C – exhibited on the stand all feature New Holland’s Selective Catalytic Reduction (SCR) technology to achieve compliance with Tier IV interim emissions regulations. This is an after-treatment system, which breaks down the NOx into Nitrogen and water, which occur naturally in the atmosphere, through a chemical reaction with a Diesel Exhaust Fluid (DEF), AdBlue®. The DEF is easy to find through all New Holland dealerships, and the tank only needs to be refilled every 4th or 5th fuel tank refill. With New Holland’s SCR solution, the combustion process is optimized for maximum efficiency, so less fuel is consumed and more power is generated.

The new E305C crawler excavator, exhibited on the stand with the Quarry offering, features a new, high efficiency hydraulic system that ensures 100% pump utilisation in all applications and keeps friction losses and pressure drops to a minimum. Together with the new engines and SCR technology, this results in a 10% increase in productivity in terms of cubic meters per hour and a 10% reduction in fuel consumption in ECO mode compared to the equivalent B Series model. Operators will appreciate the new EVO Cab for the exceptional comfort and safety features: low noise and vibration levels, new joystick controls, all-round visibility and rear view camera, and ROPS/FOPS compliance. The heavy-duty design, with improved undercarriage, and easy serviceability result in enhanced reliability. The E305C is available in a variety of configurations, with guards and protections for applications such as quarry or demolition.

The new W170C and W190C wheel loaders, shown in the stand’s Road building display area, feature high-pressure common rail engines that deliver best in class power and torque. The operator can select one of four pre-set power modes according to the job at hand, maximising engine efficiency and productivity. The new five-speed lock-up transmission and open differential axles enhance fuel economy. The SCR system contributes to these models’ exceptional fuel efficiency, achieving 9 to 17% better fuel economy than the equivalent Series B models. The new hydraulic system delivers high productivity and fast cycles. The spacious cab offers excellent access and all-round visibility, enhancing safety on the jobsite and operator comfort. The adjustable seat, ergonomic control layout and low noise ensure full comfort. The joystick steering enables the operator to switch from joystick to steering wheel seamlessly for high production applications, further enhancing controllability and productivity.

The B115B and B110BTC backhoe loaders on the stand introduce new features that significantly increase fuel efficiency, operator comfort, productivity and durability. The new variable displacement pump only delivers the necessary oil flow when it is needed, resulting in fuel savings up to 10%. The pump also reduces engine stalling to a minimum, increasing productivity. The perfect self-levelling of the B110B Tool Carrier’s bucket when lifting and lowering further enhances productivity, as do the 20-inch front tires, which ensure excellent grip and stability. Operator comfort is enhanced by the automatically managed hydraulic speed control switch, the power brake and the soft touch steering wheel. The new transmission, front axle and heavy duty rear axle, together with the PowerShuttle’s blocker-style synchronisers that prevent gear clash when shifting, all contribute to higher reliability and durability.

The New Holland sales team will be available to give visitors information on our full line of equipment, our financing packages and easy-to-access customer service. Our sister companies Astra and Iveco will show on our stand models that are complementary to our offering, while Fiat FPT, which develops our state-of-the-art engine technology, will present our Tier IV solutions.

E305C Fact Box:

Tier IV technology: SCR
Rated output power:  Gross 152 kW/2,100 min-1 (ECE R120) (ISO14396)
Operating weight (max): 31700 kg
Bucket capacity:  0.60 – 1.65 m3

W170C and W190C Fact Box:
    W170C   W190C
Tier IV technology: SCR   SCR
Max Power:   145 kW / 195hp  172 kW/ 230 hp

B110BTC and B115B Fact Box:
   B110BTC  B115B
Max Power:  82 kW / 110 hp  82 kW / 110 hp
Operating weight*: 7630 kg   8320 kg
*Standard bucket 1.15 m3, Standard dipper


Turin, 7th January 2011


New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION     Released by:
Serena Bisacca       TLC PR for ALARCON & HARRIS
Tel:  +39 011 0086193       Lynn Campbell
Fax: +39 011 0086730      Tel: +44 151 227 4957
E-Mail: serena.bisacca@cnh.com       E-mail: lynn@tlcpr.co.uk
 

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1/27/11
New Holland E225BSRLC excavator delights customer with powerful performance in a compact package http://northamerica.construction.newholland.com/press_detail.php?postId=1774 Dutch building contractor Van Harten BV needed an excavator capable of delivering a powerful and quiet performance in the highly restricted spaces of their job site in the village of Ede, in the Veluwe region. They turned to New Holland dealer De Bruycker BV and purchased a E225BSRLC excavator on their advice.

Van Harten had three key requirements: high productivity, the capacity to work in extremely narrow spaces and low noise levels. Building work and road construction in urban areas is one of Van Harten’s core specialties, so these characteristics are essential. The New Holland E225BSRLC exceeded expectations on all three:

High productivity. The E225BSRLC is equipped with a 4-cylinder Common Rail 158 hp (118 kW) engine designed for performance and fuel efficiency. Multiple work modes enable the operator to select pre-set power modes according to the job at hand, maximising engine efficiency. The Continuous Power Boost (CPB), a feature unique to New Holland, gives the operator extra power for as long as he needs it when he is faced with a particularly tough application, further enhancing productivity.

Compact performance
. New Holland has packed the features and performance of its standard models in the compact package of this exceptional short radius model: with a swing radius of the rear end at just 1.680mm, the E225BSRLC is ideal for working effectively and safely in confined spaces.

Quiet performance
. New Holland’s exclusive iNDr integrated noise and dust reduction cooling system dramatically reduces noise levels, taking them down to just 95dBA.  This system also ensures extra clean cooling airflow, which contributes to a perfect combustion, enhancing engine performance and fuel efficiency.

The machine was delivered started work immediately at the Ede jobsite, where it will remain until the end of the year. Mr Frits Hendriksen, one of Van Harten’s operators working with the machine, is delighted with it: “We are all very impressed with the powerful performance of the E225BSRLC, which far exceeds our expectations, especially considering the compact size of the machine. It has worked 200 hours in the past 4 weeks, and is proving to be a highly productive and efficient machine. We are really pleased with the low cost per hour we are getting from it. The excavator is extremely comfortable to operate, and people living in the houses close to the works have commented about how quiet it is. We got the best advice we could hope for from De Bruycker, and the E225BSRLC is just the machine we need.”

Torino, 26th October 2010

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations.organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that areat the technological state of the art, fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat S.p.A. More information can be found on line at www.newholland.com.

 
Press Office
NEW HOLLAND CONSTRUCTION                       Emitido por:
Serena Bisacca                                                         ALARCON & HARRIS
Tel: +39 011 0086193                                              Nuria Martí
Fax: +39 011 0086730                                             Tel: +34 91 415 30 20
E-mail: serena.bisacca@cnh.com                        E-mail: nmarti@alarconyharris.com
 

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12/22/10
New Holland Construction Appoints Distributor in Morocco http://northamerica.construction.newholland.com/press_detail.php?postId=1755  
New Holland Construction, the global, full-line construction equipment manufacturer part of the Fiat Group, has appointed Fénie Brossette as its authorized distributor for the Moroccan market. The strategic partnership was announced today at a ceremony held at the SOMED showroom in Casablanca. The top management of the two partner companies, key customers and the press attended the inaugural event.
Fénie Brossette will sell and service New Holland Construction equipment in Morocco, providing the brand’s state-of-the-art range, which includes specialized offerings for key industry sectors, such as demolition, waste handling, security and defense, landscaping and commercial construction. New Holland Construction offers a broad range of products encompassing a full range of crawler and wheeled excavators, compact and heavy wheel loaders, dozers, graders, skid steer loaders, backhoe loaders and telescopic handlers.
Fénie Brossette's new field sales force is fully trained and prepared to meet the challenges involved in supplying New Holland Construction’s equipment throughout the territory and providing high quality after sales services and training in collaboration with the brand.
"Fénie Brossette is ready to support our customers throughout the country with the high-quality New Holland equipment and service they need. Working in partnership with New Holland we are committed to become leader in the market, add value to our customers and contribute to the development of the infrastructure in Morocco."  commented Tarafa Marouane, Chairman of Fénie Brossette.
 
"We share the funding values of Fénie Brossette and SOMED Group: the dedication to quality for the benefit of our customers, and the expertise built on the resources and heritage of our respective organizations. We believe that our commitment and technological prominence in the construction equipment industry will lead to a profitable collaboration for our companies and for our customers in Morocco." stated Fabrizio Cepollina, VP CNH International Construction Equipment operations.
 
New Holland Construction, which has a long standing presence in the country, is one of the market’s top players in the backhoe loader, skid steer loader, wheel loader and excavator segments.
 
 
Fénie Brossette Profile
Fénie Brossette is a subsidiary of Morocco’s largest group, SOMED (Société Maroco-Emiratie de Développement), which operates in various sectors with large-scale projects that contribute to the Moroccan economy.
Fénie Brossette, founded in 1928, specializes in the marketing and sale of equipment, products and services for the construction, civil engineering and industrial sectors. Through alliances with high quality international equipment partners, Fénie Brossette has developed its operations, becoming one of the biggest local companies in its industry.
 
CNH International, a subsidiary of CNH, is the company that runs the group’s agricultural and construction equipment operations in all the markets outside Europe, North America and Latin America.
 
Turin, Italy, November 10th 2010
 
New Holland Construction
 
New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.
 
For more info,
CNH International Press Office:                                                
E-mail: international.ce.media@cnh.com
Tel: +39 011 0086216
Fax: +39 011 0086730]]>
10/11/10
The Mammoths of Marble http://northamerica.construction.newholland.com/press_detail.php?postId=1759 New Holland Construction excavators at work in the quarries of Botticino

The Botticino marble quarries are located in the province of Brescia, where a highly-prized, ivory-coloured marble known as “Botticino Classico,” has been exported worldwide since early 19th century. Its perennial beauty can be admired in splendid monuments such as the Ara Pacis in Rome and Grand Central Station in New York.

The quarry has been managed since 1932 by the Botticino Quarry Operators' Cooperative.  More than 50 people work there, some of them descendents of the founding associates, alongside several New Holland Construction machines including two late-model E485B hydraulic excavators.

The first one, with 351 HP and maximum torque of 1400 Nm at 1400 rpm, was delivered to the quarry in 2008. Its exceptional performance on the job convinced the Cooperative to order a second one, delivered in January 2010. As in any quarry, and perhaps even more so here than elsewhere, working conditions are extremely demanding, and the shovels and excavators used are particularly heavy-duty, with operating weights of 50 tonnes.

Planning supervisor Sergio Romagnoli explained that every excavator must work around extremely steep slopes, sometimes greater than 40%, and handle blocks of marble that can weigh up to as much as 30 tonnes, for 1,200 hours annually. But thanks to the manoeuvrability and reliability of the New Holland machines, the task is completed smoothly and easily

“For an excavator working in a quarry like this one here in Botticino the arm is everything,” explained New Holland’s Guglielmo Perona. “It has to be extremely strong to be used as a lever for moving huge loads. It has to resist when it is tearing marble out of the mountain. To do so, the E485B has an arm and penetrators (that is the end pieces that dig or move earth and masses) that have been redesigned and strengthened at the points of greatest stress to prolong the life of the equipment.”

Great improvements have been made to the E485B's structure over the years, with a completely new design that improves the centre of gravity of the equipment. The hydraulic pistons were also reinforced to reduce shocks and recoils. Finally, among the most important characteristics of this machine are the double-tread tracks that provide perfect traction for steep terrain, even in rainy weather.

New Holland quality and reliability, together with punctual service from the Maren SpA dealership in Bergamo, are key elements for maintaining an uninterrupted supply of Botticino marble to the four corners of the earth.

The Dealership
The Maren-CMO dealership in Curno, Bergamo, carries the entire range of New Holland Construction machines for the provinces of Bergamo, Brescia, Mantova, Sondrio, Cremona and Liguria. Maren sells and rents equipment as well as providing assistance with the help of its 25 mechanics and 14 dedicated service vans. Founded in 1961 as a repair centre for earth moving machines, Maren was one of the first Italian firms to be certified UNI-EN ISO 9001 for the quality assurance of its services.
 
E485B: Model equipped with a low consumption Common Rail motor, now more powerful and ecological with 6 cylinders, 10.5 litres and 258 kW of power at 1850 rpm. It has an operating weight of 50.3 tonnes. The advanced hydraulic installation of this machine, with extremely fast cycles, matched with a high-volume bucket (1.66 by 2.60 m³), provides optimum productivity with the lowest fuel consumption in its category. Under particularly demanding conditions, the Continuous Power Boost – exclusive to New Holland Construction – provides increased hydraulic pressure up to 34.3 MPa with no time limit.

Turin, 5 November 2010

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations.organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that areat the technological state of the art, fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat S.p.A. More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION                          Released by:
Serena Bisacca                                                            TLC PR for ALARCON & HARRIS
Tel:  +39 011 0086193                                                Lynn Campbell
Fax: +39 011 0086730                                                Tel: +44 151 227 4957
E-Mail: serena.bisacca@newholland.com             E-mail: lynn@tlcpr.co.uk

 

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5/11/10
New Holland Construction Grand Prix 2010: “Built Around You and the Environment” http://northamerica.construction.newholland.com/press_detail.php?postId=1740 The fourth annual New Holland Construction Grand Prix took place in Turin on September 24 and 25. The competition is exclusive to operators of these earth moving machines that continue to arouse critical acclaim and interest alike. The Cavalieri Park of Vittorio Veneto (Piazza d’Armi), one of the largest public green spaces in Turin, provided a worthy setting for the event.

Participants from throughout Europe arrived on the afternoon of Friday the 24th to practise in the park. The actual competition took place on Saturday the 25th and prizes were awarded during a gala evening with Fiat Group top management in attendance.

The best European operators put their finest talents on display in tests of skill and speed using the latest models from of the New Holland Construction range. These tests truly show the versatility, the operating ease and precision of the models from the Turin brand.

The Environment is this year's theme, as reflected in the slogan, "Built Around You and the Environment." This theme is on everyone's lips and is a guiding principle of New Holland's work. With particularly low emissions, sophisticated hydraulic systems and advanced controls, the conformity with European Directives allows not only for the lowest operating costs in the sector, but also, if not most importantly, a palpable contribution to the improvement of the quality of the environment.

There were many renowned sponsors present from firms that have made a priority of reducing their environmental impact: Petronas, world leader in the production and marketing of lubricants; Caffè Vergnano, who are gradually eliminating aluminium in favour of recyclable materials for wrapping and packaging coffee; The Natural Shoe Store, the firm that embodies the ‘walk naturally,’ philosophy while respecting both one's feet and the environment, with a branch of the company dedicated to safety footwear, and Cartamacero Bertolino, an industrial concern involved in the wastepaper recycling sector.

The outstanding technical sponsor was Amiat, the public utility that has been providing street cleaning services together with waste collection and disposal for the City of Turin since 1969, with the help of the management of four plants for treatment and recycling of waste intended for re-use on the secondary raw materials market.

All of the different trials on which the yellow machines were tested revolved around the environmental theme. The compact mini-shovels, fitted out with forks for the occasion, lifted pallets of recycled and assembled cardboard, launching themselves into a complicated “Eco slalom”; the tracked mini-excavators gathered and discharged cans into the appropriate “Eco Basket” container for the aluminium, provided by Amiat. Even the preparation of the area and the spreading of gravel over it was done by the new W170B loading shovel, the latest New Holland creation in the waste treatment field.

Among the other leading players in the competition were the NH heavy line tracked excavators with the brand new ROPS cabin. These big excavators competed in two trials: the, the “Eco Biathlon,” of basketball and bowling and a special contest, the “Eco Bell,” involving the lifting of a glass bell followed by its positioning on a precise point marked on the ground.
The winners of the four challenges were Antonio Vallelonga (Italy) in the ‘“Eco Slalom,” Marius Prychodzen (Poland) in the “Eco Basket,” Manuel Calero Espino (Spain) in the “Eco Biathlon,” and Umberto Gatti (Italy) in the “Eco Bell.” All four trials taken together comprised the “Champion of Champions” tournament, with the Spaniard Manuel Calero Espino, a great enthusiast of yellow machines, being crowned overall winner for the second year running.

In addition to the Grand Prix on the Saturday, a “preliminary” reserved for fire fighters was played on the Friday with the winners going on head to head the next day with European operators and a team of test drivers from the Italian army.

Both fire fighters and army staff displayed their abilities with the brand, with both the former (to whom the brand provided 15 specially equipped earth moving machines at the end of 2009) as well as the latter (142 earth moving machines were provided to the Italian Army).

On Saturday, New Holland, the fire fighters and Amiat also participated in the Italian Edition of “Clean Up the World,” an initiative sponsored by The Environmental League (Legambiente), the world's largest meeting place for voluntary environmental service, dredging the Sangone River with an E245B Multifunction tracked excavator.

The 2010 Grand Prix also marked one of the stages of the Test Drive of the brand new Fiat 500 TwinAir, organised by Mirafiori Motor Village for the September 25th and 26th Open House. The Fiat 500 TwinAir is driven by the revolutionary two-cylinder engine that was previewed at the Geneva Show. This totally new concept on the world wide motor scene enabled this model from the 500 series to win the all-time record for petrol-fuelled automobiles with the lowest CO2 emissions ever.

Much more than just a competition, the Grand Prix provided an occasion for international operators to meet New Holland management and product mangers for constructive discussions concerning end-user products and requirements. Because ultimately, the Turin brand's philosophy revolves around building machines that are ever more, “Built Around You,” that is, built around their customers' needs and special requirements.

High-performance equipment, with the highest standards of safety and comfort for the operator and with the very least environmental impact possible. Because in terms of overall quality, New Holland makes no compromises. And that includes the environment as well.

Turin, 4 October 2010

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations.organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that areat the technological state of the art, fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat S.p.A. More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION     Released by:
Serena Bisacca       TLC  PR for ALARCON & HARRIS
Tel::  +39 011 0086193      Lynn Campbell
Fax: +39 011 0086730      Tel: +44 151 227 4957
serena.bisacca@newholland.com
E-Mail: serena.bisacca@newholland.com       E-mail: lynn@tlcpr.co.uk
 

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6/10/10
CNH CONSTRUCTION CEO AND PRESIDENT ADDRESSES HOUSE TRANSPORTATION AND INFRASTRUCTURE COMMITTEE http://northamerica.construction.newholland.com/press_detail.php?postId=1760 Contacts:  
Serena Bisacca     Tel: +39 011 0086193
Ilona Rautenberg    Tel: +4971316449154
Nuria Martí  ALARCON & HARRIS  Tel: +34 91 415 30 20

Supports Reauthorization of U.S. Highway Bill,
Long-term Funding of Infrastructure Investment

WASHINGTON, D.C. (Sept. 29, 2010) – Jim McCullough, CEO and president of CNH Construction, which offers Case, New Holland and Kobelco branded construction equipment, today testified before the House Transportation and Infrastructure Committee to report on progress thus far of the American Recovery and Reinvestment Act of 2009.

McCullough, who also serves as vice chair of the Association of Equipment Manufacturers (AEM), noted that the association today launched “I Make America,” a national grassroots effort to broaden awareness about the vital impact of equipment manufacturing both on the U.S. economy and global competitiveness. “Our members don’t just make equipment,” he said. “They make prosperity.”

McCullough pointed out that the heavy construction equipment industry is a major contributor to the U.S. economy and substantially impacts the economy of every state and congressional district. He said, “In 2008, equipment manufacturers, distributors, and independent maintenance providers had a $364.9-billion impact on the U.S. economy, supported more than 2 million American jobs, and paid $111.3 billion in wages, salaries and benefits.” He added that a 2009 study by IHS Global Insight showed that during this recession, the sector lost approximately 50 percent of its pre-recession activity.
Although he thanked Chairman Jim Oberstar for his support of the American Recovery and Reinvestment Act, McCullough emphasized the need for long-term funding solutions, rather than short-term extensions. “Research shows that investment in the nation’s highways, bridges, water and transit infrastructure creates about 18,000 jobs for every $1 billion spent,” McCullough said.

Infrastructure investment critical to global competitiveness
“More than that, investing in infrastructure is critical to America’s ability to compete globally,” he said. “We are slipping compared to other nations that are investing heavily in their infrastructure. We need access to increased efficiency when we transport goods and people so that we compete on a level playing field with other developed and developing countries.”

McCullough noted that AEM’s second-quarter survey of its membership indicated that the construction industry is beginning to recover, with some upturn in hiring and capital spending, and some upward pressure on wages and salaries. However, “You have to ask the question, ‘Up from where?’” he said. “Our numbers are nowhere near where they were before the economy imploded.”

McCullough pointed out that, although AEM members have started to see some impact from the highway bill and other stimulus spending, funding is “as the committee is well aware, far below the required investment needs. We know that construction has lifted this country out of prior economic recessions. Now, we need to invest in what we know works to build both economic momentum and an infrastructure that will create long-term value for all of us.”

He said the emphasis on “shovel-ready” projects resulted in the majority of early investment going to road resurfacing, reconstruction and rehabilitation of existing bridges and roadways. “A long-term transportation bill will provide critical funding for ‘bulldozer-ready’ projects with the continuing benefit of easing congestion and more efficiently moving people and goods.”

McCullough said an investment in infrastructure will yield jobs faster and more surely than investment in almost any other sector. “That’s because improving America’s roads, rail and airways involves construction, and construction puts contractors and laborers to work at good-paying, high-value jobs. At the same time, it puts people to work in manufacturing—at plants across America like our CNH world-class facilities in Fargo, N.D.; Wichita, Kan.; Calhoun, Ga., and Burlington, Iowa,” he said. CNH employees are supporting AEM’s “I Make America” campaign by logging in to www.IMakeAmerica.com.

McCullough said CNH appreciates the current administration’s recognition of the importance of reauthorizing the multi-year highway bill. “We hope to see senators and representatives from both sides of the aisle join the president in supporting investment in our nation’s infrastructure—for jobs today and expanded opportunities tomorrow,” he said. He concluded by asking the chairman for his and the Committee’s support in helping end the continuing uncertainty in the North American construction market. He thanked the committee for its leadership in developing a long-range reauthorization proposal and encouraged timely enactment.


CNH Global N.V. is a world leader in the agricultural and construction equipment businesses. Supported by more than 11,600 dealers in approximately 170 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE:CNH), is a majority-owned subsidiary of Fiat S.p.A. (FIA.MI). More information about CNH and its Case and New Holland products can be found online at www.cnh.com.
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9/29/10
The Grand Prix New Holland Construction 2010 is, “Built Around You and the Environment” http://northamerica.construction.newholland.com/press_detail.php?postId=1732 On September 24th and 25th, Torino will be hosting the fourth New Holland Construction Grand Prix. This competition is reserved for earth moving equipment operators and is clearly gathering steam, gaining broader consensus and growing interest.

The event will take place at the Parco Cavalieri di Vittorio Veneto (Piazza d’Armi).

Participants will come from across Europe to test their skills and speed in a spectacular display using the latest models from the New Holland Construction product range. The best operators will be awarded during the gala evening to be held Saturday 25th that the company's top management will also be attending.

The Environment is the central theme for this year, emphasised by the company’s ‘Built Around You and the Environment,’ statement that testifies to the brand's commitment to reducing environmental impact. AMIAT, the public utility, which has been providing ground sanitation services as well as waste collection and disposal for the City of Torino since 1959, has proven to be an outstanding sponsor.

All kinds of challenges on the environmental theme are awaiting: lifting a pallet of recycled and assembled cardboard, withdrawing and unloading tin containers (provided by Amiat for the occasion) or lifting and repositioning a glass bell in the middle of a target on the ground. Challenges that demonstrate the versatility and the precision of New Holland equipment.

The 2010 Grand Prix will also mark one of the stages of the Test Drive of the brand new Fiat 500 TwinAir, organised by Mirafiori Motor Village for the Open House to be held on September 25th and 26th. The Fiat 500 TwinAir is equipped with the revolutionary 2-cylinder motor which was previewed at the Geneva Show and earned this model in the 500 series, the leading position as the petrol-driven automobile with the lowest level of CO2 emissions ever.

A major event, a new demonstration of how protection of the environment is an essential element of the Fiat Group's worldwide strategy.

Torino, 14 September 2010

New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations.organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that areat the technological state of the art, fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat S.p.A. More information can be found on line at www.newholland.com.

Press Office

NEW HOLLAND CONSTRUCTION     Released by:
Serena Bisacca       TLC for ALARCON & HARRIS
Tel::  +39 011 0086193       Lynn Campbell
Fax: +39 011 0086730      Tel: +44 151 227 4957
serena.bisacca@newholland.com

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9/20/10
The E485B Demolition from New Holland Construction is bringing down the eco-monster on via Selva Candida in Rome http://northamerica.construction.newholland.com/press_detail.php?postId=1727 A brand-new demolition excavator, the first to be delivered in Italy, is displaying its best qualities on site - stability and minimal consumption.

It was a baptism of fire for the New Holland E485B as shortly after arriving at Trulli Special Demolitions in Rome it was put straight to the test — on a huge construction site amidst a demolition by implosion.

The demolition took place on via Selva Candida a complex in the outlying area northwest of Rome. Originally destined to become the administrative centre for Italy’s national airline Alitalia, the building which cost several Billion lire to build 40 years ago, was never actually completed and therefore never occupied.

The demolition which used high explosives took place on the 21st June 2010, this spectacle was captured by of the residents living in the area, many using the cameras of their mobile phones. These images were then downloaded onto the internet and are receiving large numbers of hits. (http://www.youreporter.it/video_Demolizione_Ex_edificio_Alitalia_Selva_candida_1 )

The building was the tallest in the Roman complex, 35m high and with a total volume of 40,000m3. The demolition was assisted by 800 blasting caps resulting in a cloud of smoke projected over 47 m.

The remainder of the buildings will be mechanically demolished using tracked excavators equipped with grabs and shears. The operation begun in June of 2008 when over 150,000m3  of buildings were demolished and recommenced in June 2010 with completion set for the end of July.

Trulli Special Demolitions of Rome who are directing the operations have been Established since 1988 and are active throughout Italy. The firm is no newcomer to major demolition and urban renewal projects, having been involved in high profile projects including the demolition of the Olympic Velodrome built in 1960 as well as the demolition of the old Ara Pacis museum.

Specialising in mechanical demolitions, Trulli Special Demolitions has a fleet of machines that includes 13 excavators (with operating weights from 0.2 tonnes to 90 tonnes) together with 3 service lorries and a mobile concrete crusher.  The Saig firm of Parma, who was also instrumental in the via Selva Candida Complex project, is a key partner in demolitions using explosives.

Trulli recently added an E485B Demolition New Holland to this extensive fleet that immediately went into service on the Roman site. Mounted with a 24m boom and a 14 tonne grab, it helped the Roman firm remove the 320,000m3  of building material, much of it being highly reinforced concrete.

Choosing New Holland was made even easier by the dealer Romana Diesel, who has been a distributor for the entire range of the Fiat group manufacturer since 2008.

 
“We began dealing with Romana Diesel quite a few years ago, when my father Vincenzino began his own business and turned to Mario Artusi, then chief at Romana Diesel, for purchasing some of the first lorries. In 2008 Romana Diesel became a New Holland dealership so when we recently needed to buy a new demolition excavator we approached them and they recommended the E 485B Demolition to us. I must say that once again that our trust in Romana Diesel is very well deserved.”

Mr Trulli was struck by the overall quality of the excavator, especially its power, stability and extremely low consumption. The E485B Demolition is equipped with a low consumption Common Rail motor that is both powerful and economical, with 6 cylinders and 10.5 litres, it produces 258kW of power at 1850rpm. It has an operating weight of 50.3 tonnes and an   advanced hydraulic system with extremely high speed cycles, matched to the heavy-duty bucket (from 1.66 a 2,60 m³) that facilitates the extremely high productivity while boasting the lowest fuel consumption in its category.

In the case of particularly taxing applications, the Continuous Power Boost – a New Holland Construction exclusive feature – enables increased hydraulic pressure up to 34.3 MPa, with no time limit. The cabin has an ergonomic and adjustable seat and controls that guarantee total comfort for the operator who, with the reclining cabin enjoys maximum visibility during operations.

The motor is silent and the movements are quick, precise and fluid thanks to the range of the hydraulic fluid. Maintenance and control of the levels are easy to monitor with the help of the  on-board computer.

THE DEALER
Romana Diesel is one of the Fiat Group's largest dealers, with a long history with the likes of Iveco, Astra, New Holland Agriculture, Case IH, Fiat Professional and for nearly two years now, with New Holland Construction. The scale of the firm is truly enormous: 5 headquarters, 40 cooperative offices and in excess of 800 employees. Not to mention the solid foundation acquired from being in business for over 70 years. The Roman dealer's key idea is the “Construction Site Centre.” That basically means organising one's own business as an ensemble of products and services that can cover any of the needs arising on the worksite. Not only supplies for machines, but a reference centre for any and all needs. An idea that finds in its own quest for service excellence its own main lever, naturally backed up by the excellence of the product range from New Holland Construction.

Torino, 7 September 2010


New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations.organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that areat the technological state of the art, fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat S.p.A. More information can be found on line at www.newholland.com.

 
Press Office

New Holland Construction
NEW HOLLAND CONSTRUCTION     Released by:
Serena Bisacca       TLC for ALARCON & HARRIS
Tel::  +39 011 0086193       Lynn Campbell
Fax: +39 011 0086730      Tel: +44 151 227 4957
E-Mail: serena.bisacca@cnh.com       E-mail: lynn@tlcpr.co.uk
 

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8/9/10
New Holland waste handling product offering at RWM show http://northamerica.construction.newholland.com/press_detail.php?postId=1557 Visitors to New Holland’s outdoor stand OA204 will see the E225B crawler excavator featuring the exclusive Integrated Noise & Dust reduction (iNDr) cooling system. As dust tends to settle, the high intake port means lower dust penetration. The air is then blown through a pre-screen, keeping the cooling components running at top efficiency and ensuring the air is cleaner at the engine’s intake port. This makes the E225B ideal for the dusty conditions typical of this industry. 
The W190B wheel loader on display is a medium-sized machine with a big performance. Its highly efficient cooling system, outstanding all round visibility and exceptional stability make it particularly well suited for waste handling applications. In addition, the W190B is also available in waste handling configuration, which includes cab guards and reinforced protections on axles, cylinders, hoses and the rear belly pan.
The D180 dozer will be shown with Low Ground Pressure tracks, ideal for landfill applications as the wide tracks that help the machine “float” on soft materials. It has a very low centre of gravity, which translates into exceptional stability. Power steering ensures both tracks operate providing equally outstanding grip and performance when working on a straight line, on a curve or on uneven ground conditions. 
The highly manoeuvrable L160 skid steer loader will complete the display. This compact and exceptionally stable machine is a real workhorse. At the RWM exhibition it will be shown with solid tyres, which protect against punctures in applications such waste rehandling.
Turin, 28 July 2010


New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat S.p.A. More information can be found on line at www.newholland.com.

 
Press Office

NEW HOLLAND CONSTRUCTION                    Released by:
Serena Bisacca                            TLC for ALARCON & HARRIS
Tel:  +39 011 0086193                         Lynn Campbell
Fax: +39 011 0086730                        Tel: +44 151 227 4957
E-Mail: serena.bisacca@newholland.com                      E-mail: lynn@tlcpr.co.uk

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7/29/10
New Holland reliability essential for Munro http://northamerica.construction.newholland.com/press_detail.php?postId=1238
A working environment far removed from the heartlands of plant hire has given Pat Munro, a privately owned contractor based in the Highlands of Scotland, good reason to be thankful for the reliability of its first New Holland wheeled loader.

The machine in question, an 18t W190B model, has been working hard at the company’s Caplich quarry in Alness, north of Inverness, and has rapidly become an essential part of the production process. “Nobody up here has a shovel of this size for hire, certainly not that you use the next day,” explains Pat Munro, company owner and son of the founder. “If it stops, we stop.”

It follows that reliability is essential, and the machine is now integral to all three of the main activities undertaken at the site, which produces around 150,000t of material each year: extraction of sand and gravel, production of readymix concrete and asphalt, and sorting and storage of recycled materials from local construction projects.

“We use it for loading materials into the ready mix plant, for loading tippers for distribution from the site, and for stockpiling materials, including recycled aggregates that are delivered to the quarry,” Munro confirms. There has only been one minor issue with the machine – sticking bearings in a front wheel – and this was promptly rectified. “Service from Ravenhill has been good,” he adds.

As is the performance of the machine. “The stability of the machine is good, and its breakout forces are good. It’s got a longer wheelbase compared to competitors’ machines of a similar size, which means it doesn’t buck and nod as much. It’s a comfortable machine to work in, and the operator says it’s better for his back to have such a smoother ride.”

This combination of performance and reliability means the machine is set for a long life at the quarry. “We tend to keep machines for a bit longer than other people might,” Munro explains. “We work them hard, but we look after them well. We hope it will have a working life of 7-8 years.” Even then, the quarry’s isolation ensures retirement will only be partial. “Once we’ve retired a machine from front line work, we keep it to provide cover.”

New Holland W190 fact box:

Operating weight:        17.6t
Max power:            169kW
Bucket capacity:        3.1-3.5m3

Ravenhill Construction (www.ravenhill.co.uk) is the New Holland construction dealer for Grampian, the Highlands and Moray. It is also distributor for Merlo and NC construction products. It’s headquarters are in Elgin, and it has depots in Aberdeen, Peterhead, Turriff and Dingwall.
 


Turin, 22 June 2010

New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

Press Office


NEW HOLLAND CONSTRUCTION                    Released by:
Serena Bisacca                            TLC pr for ALARCON & HARRIS
Tel:  +39 011 0086193                         Lynn Campbell
Fax: +39 011 0086730                        Tel: +44 151 227 4957
E-Mail: serena.bisacca@newholland.com                      E-mail: lynn@tlcpr.co.uk

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6/23/10
New Holland wheel loaders at Hillhead Show http://northamerica.construction.newholland.com/press_detail.php?postId=1236 W190B wheel loader: new waste handling configuration
The 230hp (169kW) W190B is a medium-size wheel loader with a top-of-the-range performance that stands out for its power, durability and stability. It runs a Common Rail engine designed by Fiat Powertrain Technologies to provide high engine efficiency, high torque at low rpm, low fuel consumption and low emissions. The engine’s multiple work mode functionality enables the operator to select one of four pre-set power modes according to the job at hand, maximising engine efficiency and productivity.
The exclusive Advanced Cooling System, with radiators mounted on a cube-shaped cooling module positioned at the centre of the machine, optimises the use of space and cooling performance. The compact and centrally mounted cooling module, together with a repositioning of the engine and its components, has moved the machine’s centre of gravity towards the rear, providing a better counterbalancing effect when loading. The W190B’s exceptional stability, combined with outstanding all round visibility, results in shorter cycle times and higher productivity, and makes it well suited to working in the difficult conditions found at landfill sites or recycling facilities.   
The W190B in waste handling configuration on display at Hillhead features extra protections to ensure maximum safety and productivity in the hostile environments typical of waste management facilities:
-    cab guards and lights protection;
-    effective cab air filtering ensured by a pressurisation system and active carbon filter;
-    improved engine air filtering and radiator cleaning;
-    steel plate protections to front and rear belly pans and to front cylinder hoses.
High capacity buckets up to 3m³ and wear resistant tyres are available to meet the specific requirements of waste handling operations. High tipping buckets and a long boom attachment enable customers to deal with the exceptional dump heights required in this industry.
W270B wheel loader: power, traction and stability
The W270B wheel loader, at the top of the range with 325 hp (239 kW), is designed for productivity and stability. The axles with integrated multi-disk brakes and self-locking differential provide outstanding traction on slippery and uneven ground conditions. Combined with the machine’s excellent breakout force, this results in the highest productivity levels in demolition and waste handling applications.
The load-sensing, flow sharing, pressure-compensated hydraulic system optimises the use of engine power. It allows simultaneous movement under different load and engine speed conditions, and gives the operator excellent controllability.
The PowerShift transmission offers the choice of manual or automatic gear selection, where the on-board computer automatically selects the right gear for the job at hand. The excellent pushing power and modulation during gear shifting or inversion result in outstanding digging and loading performance.
The long wheelbase, wide gauge and intelligent weight distribution ensure high stability in the toughest conditions, which is particularly important when working in jobsites such as landfill sites or demolition waste disposal operations.
New Holland wheel loaders: designed for serviceability
The two wheel loaders on display at Hillhead are designed for easy and fast maintenance, with ground level access to the key components. A digital display on the dashboard keeps the operator aware of all the machine’s main functions with engine and transmission diagnostics, error reporting and warning prompts.
Specifications
                        W190B                W270B
Max power (kW / hp)            169 / 230            239 / 325
Bucket capacity (m3)            3.1 – 3.5                4.0 – 4.6
Max operating weight (kg)            17,600                23,560
Tipping load 00 (kg)            14,500                19,500
Tipping load 400 (kg)            12,500                16,900
Max breakout force (daN)        17,500                22,700
Wheelbase (mm)                3,340                3,400
Gauge (mm)                2,230                2,250

Turin, 22 June 2010

New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.


NEW HOLLAND CONSTRUCTION                    Released by:
Serena Bisacca                            TLC pr for ALARCON & HARRIS
Tel:  +39 011 0086193                         Lynn Campbell
Fax: +39 011 0086730                        Tel: +44 151 227 4957
E-Mail: serena.bisacca@newholland.com                      E-mail: lynn@tlcpr.co.uk

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6/22/10
A stand Built Around You for New Holland at Bauma Show http://northamerica.construction.newholland.com/press_detail.php?postId=1129 Visitors to New Holland’s stand at next week’s Bauma exhibition will experience first hand the brand’s “Built Around You” approach to supporting them, learning more about the product offering that has been developed to meet the specific requirements of their industry and the services tailored to their businesses. The 2,200 m2 stand is designed to highlight the brand’s specialised product offering for the following key industries - Infrastructure, Residential, Demolition and Waste Handling - by organising the 18 products on show in four displays focused on the customer sector that they serve.
Something new for every industry on the stand
The new WE Series wheeled excavators made at the San Mauro plant (Turin, Italy) will make their first appearance. A WE170 Compact model will be in the Residential display, showcasing the shortest tail swing radius in the industry for this category together with the compact size that make it ideal for working in very tight spaces.  A new triple articulation boom provides outstanding lifting capacity, smooth operation and best-in-class stability.  The Demolition display will feature the model at the top of the range, the WE190, which stands out for its versatility and high performance. Exceptional dynamic stability on all terrains enables the operator to make the most of the machine’s outstanding lifting capacity in complete safety. Both models share the new joysticks, which significantly enhances controllability and smooth operation. A feature unique to New Holland offers operators the possibility for simultaneous and independent blade and stabiliser operation while working with the attachment, controlling it all on the right joystick, maximising comfort, productivity and safety.
The new E10SR mini excavator will also make its first public appearance in the Residential display. The smallest model in the range, it offers powerful digging performance coupled with the ability to work in the tightest spaces with exceptional precision. It will be displayed on an IVECO Daily truck to highlight its compact size and ease of transportation.
The Infrastructure display will feature the F156.7 grader built in New Holland’s Berlin manufacturing plant. Visitors will be able to experience the exceptional comfort of its new cab.  Designed to offer operators more space and legroom, it features a new right-hand console developed to enhance the control of gearshift and engine throttle, providing the best ergonomic set-up. Tighter cab sealing minimises dust entry into the cab, further increasing the operator’s comfort. Visitors to the stand will also be able to enjoy the Ultimate Road Building Experience, an interactive game featuring the New Holland grader. Players will use two controls to operate the grader in order to build as much road as they can in 60 seconds, competing to achieve the highest difficulty level. Every 15 minutes a player will receive a New Holland gift.
The latest addition to New Holland’s Waste Handling offer will be introduced at the Bauma show. The new W170B wheel loader in waste handling configuration, made in the Lecce (Italy) factory, features extra protection to ensure maximum safety and productivity in the hostile environments typical of waste management facilities. High capacity buckets up to 3m³ and wear resistant tyres are available to meet the specific requirements of waste handling operations. High tipping buckets and a long boom attachment enable customers to deal with the exceptional dump heights required in this industry.
Natural evolution: innovation built around the customer’s needs
New Holland’s investments in Research & Development focus on developing the innovations to match the evolving needs of customers, providing them with productive performance, the highest levels of operator safety and comfort, and low environmental impact, together with the most competitive cost of ownership.
The heart of the stand
At the centre of the stand will be a display featuring the “heart” of New Holland machines: the engine. Developed by sister company Fiat Powertrain Technologies, the engine on display is a model that will be used with a Selective Catalytic Reduction (SCR) system to achieve Tier 4 standards. In equipment using this technology, the engine will be tuned for maximum efficiency and performance and the SCR after-treatment system will reduce nitrogen oxides produced by the high combustion temperatures. 
This is one of two technologies that New Holland will rely on to meet the emissions regulations that will begin to come into force in 2011, the being Cooled Exhaust Gas Recirculation (CEGR), where combustion temperature is lower and the resulting high particulate matters emissions are lowered with an exhaust filter system.
New Holland will apply this technology to each model to ensure the best performance and lowest operating costs, depending on the machine’s engineering characteristics and application requirements. This two-fold solution highlights the benefits of having access to the extensive experience and R&D resources of this in-house specialist in engine technologies, resulting in equipment powered with industry-leading high performance, low emission and cost-efficient engines.
New Holland services provide peace of mind built around the customer
New Holland’s full offering of services will be represented on the stand to show visitors how the brand is at the customer’s side from the moment they make a purchasing decision, helping them make the best investment, and will remain at their side throughout the life of the machine, making it easy for them to manage their fleet, minimise operating costs and maximise productivity, and protecting the equipment’s resale value.
Environmental care
New Holland’s stand at the Bauma exhibition reflects the care that the brand puts in minimising its equipment’s impact on the environment: for example, wherever possible recycled and recyclable materials have been used in the build; paints and inks used on all printed material are solvent free; no PVC was used; all glassware and plates in the stands Bio-Bar are biodegradable; and litter in the bins scattered around the stand will be collected for recycling. 

Turin, April 13, 2010


New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com

Press Office

NEW HOLLAND CONSTRUCTION                                                                        Released by:
Serena Bisacca                                                                                          TLC for ALARCON & HARRIS
Tel:  +39 011 0086193                                                                                         Lynn Campbell
Fax: +39 011 0086730                                                                                  Tel: +44 151 227 4957
E-Mail: serena.bisacca@newholland.com                                               E-mail: lynn@tlcpr.co.uk 
 

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4/14/10
New Holland’s Built Around You offering at Bauma Show http://northamerica.construction.newholland.com/press_detail.php?postId=1111 New Holland will showcase at the forthcoming Bauma exhibition its approach to supporting its customers with an offering of products and services built around the specific requirements of their industries. New Holland is at the customers’ side from the moment they are making a purchase decision to the end of the machine’s life: financing packages and extended warranty policies tailored to fit their business needs, planned maintenance programmes built around the machine’s activity, and customer service that keeps their equipment working.

The 2,200 m2 stand will reflect the brand’s Built Around You approach with the 18 products on show organised in displays focused on the four key industries they serve – Infrastructure, Residential, Demolition and Waste Handling.

Power and reliability for the Infrastructure industry
New Holland offers solutions for the heavy construction work, fast jobsite support and continuous reliability that the Infrastructure industry requires. On display will be a triple boom version of New Holland’s 40t crawler excavator E385B EL, which customers appreciate for its exceptionally high lifting capacity, particularly when working in pipe laying applications. The display will also include  the W270B wheel loader, which stands out for its exceptional digging and loading performance and fuel efficiency, and the F156.AA grader featuring a new cab.

Manoeuvrability and precision for the Residential industry
New Holland’s offering for the Residential industry provides the manoeuvrability, precision and controllability that are vital for these applications. On display in this area will be the E135B SRLC short radius crawler excavator, ideal for working in urban environments, thanks to its ability to provide high productivity in confined spaces and the extraordinarily low noise levels ensured by the  integrated noise and dust reduction (INDR) cooling system.  The display will feature the new WE170 Compact wheel excavator designed to give top performance and stability in the tightest spots and will include New Holland’s powerful little workhorse, the C185 compact track loader as well as a short radius mini excavator loaded on an Iveco Eco-Daily van: all compact and highly manoeuvrable machines ideal for city centre maintenance work.

Productivity and safety for the Demolition industry
The models that will be shown in the Demolition area are designed to provide the highest versatility, productivity and safety necessary in this industry’s extreme conditions. The E215B LC crawler excavator provides power and safety thanks to its specially designed impact protections and guards. The new WE190 wheel excavator stands out for its exceptional dynamic stability on all terrains. The E50 SR mini excavator, with its excellent hose protection and the unique ‘roll away’ blade design marries safety, durability and productivity in a compact package.

Robust equipment for the Waste Handling industry
The Waste Handling display will feature the latest addition to New Holland’s offering for this industry: the specially adapted W170B with extra protections to ensure maximum safety and productivity in the hostile environments typical of waste management facilities. Beside it will be the L185 skid steer loader in waste handling configuration - a real master of productivity that stands out for its stability due to the particularly long wheelbase and low centre of gravity, which makes it ideal to work in the challenging conditions typical of this industry. The extraordinarily stable LM1445 telehandler will complete the display.


Innovation built around the customer’s requirements
New Holland’s investments in Research & Development focus on developing the innovations that will provide customers with the performance they need, the highest levels of operator safety and comfort, and low environmental impact, together with the most competitive cost of ownership.
New Holland’s product renewal programme is on track, with over 85% of its offering already renewed and the remaining due to be completed within 12 months. The brand will continue to invest in the programme, with a particular focus on lowering fuel consumption and engine emissions and reducing the cost of ownership.

Visitors to New Holland’s stand at the Bauma exhibition will be able to experience first hand the brand’s Built Around You approach to supporting them, learning more about the product offering developed to meet the specific requirements of their industry and the services tailored to their business.

 

Turin, February 5, 2010


New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
silvia.cassani@newholland.com

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8/2/10
New Holland launches new equipment at Bauma exhibition http://northamerica.construction.newholland.com/press_detail.php?postId=1102 New Holland will show at the forthcoming Bauma exhibition new equipment that illustrate how its product offering continues to evolve to meet even more closely the specific needs of its customers in terms of operator comfort and safety, productivity, and set-ups for special applications.

New WE Series wheeled excavators make their first appearance
New Holland will show the WE170 Compact and WE190: two of the first three models of its new range of wheeled excavators (the third model launched being the smaller WE150 Compact, which won’t be on the stand). The new models feature new joysticks with a longer stroke, for greater controllability and smooth operation. A slider control for the blade and stabilisers on the right joystick provides independent and proportional control. This feature, unique to New Holland, offers the possibility for simultaneous and independent blade and stabilisers operation while working with the attachment. In addition, an optional low flow circuit to operate grab rotation and tilt buckets is also controlled by a proportional slider in the left joystick.
The WE170 Compact provides high precision and stability in a compact package ideal for urban jobsites. The new triple articulation boom offers outstanding lifting capacity, smooth operation and best-in-class stability. Featuring the shortest tail swing radius in the industry for its category, this model offers top performance in the tightest jobsites.
The WE190’s longer structure, together with the improved positioning of centre of gravity and the recovery and cushioning systems to eliminate shocks to the structure, results in outstanding dynamic stability on all terrains that enables the operator to make the most of the machine’s outstanding lifting capacity in full safety.

W170B wheel loader: a new addition to the brand’s Waste Handling offering
New Holland will launch at the Bauma show its new W170B wheel loader in Waste Handling configuration, which joins the W190B introduced at last year’s Intermat show.  The new model features extra protections to ensure maximum safety and productivity in the hostile environments typical of waste management facilities: cab guards and lights protection; effective cab air filtering ensured by a pressurisation system and active carbon filter; improved engine air filtering and radiator cleaning; and steel plate protections to front and rear belly pans and to front cylinder hoses. High capacity buckets up to 3m³ and wear resistant tyres are available to meet the specific requirements of waste handling operations. High tipping buckets and a long boom attachment enable customers to deal with the exceptional dump heights required in this industry.

F156.6A grader: more comfort and safety for greater productivity
Visitors to New Holland’s stand at the exhibition will be able to experience the exceptional comfort of the new cab for the F156.6A grader. Designed to offer operators more space and legroom, the new cab door folds back 180 degrees to provide a wide opening for comfortable access. A new right-hand console has been developed to enhance the control of gearshift and engine throttle, providing the best ergonomic set-up. The seat’s number of adjustment positions has been increased to fit the operator’s preferred driving posture. Tighter cab sealing minimises dust entry into the cab, further increasing the operator’s comfort. The wider cab and larger glazed area ensure exceptional visibility from the driver’s seat.


Turin, February 5, 2010
New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
silvia.cassani@newholland.com

 

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8/2/10
Built Around You support experienced by New Holland customers http://northamerica.construction.newholland.com/press_detail.php?postId=1078
Customers around the world experience New Holland's Built Around You support. This is what it means to them:

“New Holland really helped me make the right choice.”
Thomas Löhr, manager of Veolia's Slinghofen waste handling plant in Germany, runs a highly efficient fleet of wheel loaders:  "New Holland's marketing team and the sales staff at my dealer, Böhrer, really helped me make the right choice of machinery. To run machines on low fuel consumption levels, which is vital in this industry, it is important to choose the right size and attachment - the machine needs to be big enough to maintain a low fuel consumption per ton of moved material, reduce wear and tear, and increase up time."

“I keep going back to New Holland because fuel consumption is lower.”
"With New Holland's help, I have so far purchased 14 wheel loaders with operating weight ranging from 14.8t to 23.2t, 2 wheeled and 2 crawler excavators, and most recently a telehandler to handle pressed and bundled waste for after treatment. I keep going back to New Holland because I have seen that their wheel loaders' fuel consumption is lower than on competitive machines and the productivity in tons per hour is a lot higher."

Extreme fuel efficiency for extreme forestry applications.
Maintaining and logging renewable eucalyptus forests in the state of Bahia, in Brazil, is a big job and fuel consumption is the biggest factor influencing cost of operation. WM Serviços Agro Florestais, which provides logging services for about 350ha and produces 80,000 m3 of wood per month, purchased its first New Holland excavator for forestry applications in March 2009. Since then, 6 more New Holland units have joined the fleet. “The E215F's low fuel consumption was an important factor in our choice, explains Moizés Boa, owner of WM Serviços Agro Florestais.

“The E485B’s productivity is so high, it does the job of two!”
Fernando José de Oliveira, General Manager of Brazilian construction company Planície, needed highly productive excavators for a massive scale project his business is involved in the northeast region: the transposition of the São Francisco River. Just the scale of job the E485B was designed for: the advanced hydraulic system with extremely fast cycle periods combined with the high capacity bucket result in the best productivity and the lowest fuel consumption in its category. 
Mr de Oliveira put a New Holland E485B at work opening channel: "It is causing envy in others: it is working 12 hours a day, filling 300 trucks of 14 tons, which add up to the movement of about 4.200 tons every day.  Its productivity is so high that we now work it separately from other machines. We put it on one side, and two other machines on the other side to achieve a balanced production. It does the job of two, and I'm not talking about small machines, I'm talking about 30 ton excavators!"

Exceptional performance for an exceptional job.
In Saudi Arabia, Al-Dhahry International Group turned to New Holland for the supply of E215BJ crawler excavators with an operating weight of 20 tons to carry out preparation work for a large-scale building project that will include hotels and tower blocks to cater for pilgrims visiting Mecca.  The equipment is required to remove  part of the Jabil Umer mountain overlooking the Grand Mosque, and they chose 16 New Holland crawler excavators to do the job because of their exceptional performance with breakers. Sheikh Ali S. Al-Dhahry, owner of Al-Dhahry International Group explained: “The project is running on a very tight schedule, so we needed the highest productivity and reliability we could get: we chose New Holland for the outstanding performance of the E215BJ excavator."

A fleet fully fit to serve in the Army.
The Italian Army runs a large fleet of construction equipment for defence and safety operations, which needs to be renewed regularly. New Holland won the latest tender for the supply of 142 machines specified for military applications. This is the biggest tender the Army has made for decades. The New Holland fleet of crawler excavators, wheel loaders, graders and dozers is to be delivered in the Army's green livery complete with attachments such as buckets, hammers and crushers. The first 24 Multifunction excavators passed the Army's final tests with flying colours, proving their fitness for the very specific applications they will be required to perform.

New Holland fleets built for infrastructural work.
Ghizzoni SpA, the Italian pipe laying contractor, needed a large fleet of crawler excavators for a large scale infrastructural job in Germany. They turned to New Holland and will be taking  delivery of 30 E485B and E385B excavators this month.
Spanish contractor Incatema chose New Holland for a Government sponsored agricultural project in Angola that required 10 dozers. Another Government project in Angola, this time for road construction, is relying on a New Holland fleet of wheel loaders, dozers, graders and excavators supplied by Spanish contractor Bascotecnia. New Holland’s importer, Equipos Mecánicos, stepped in to take care of delivery and support for both projects.
When the Polish subsidiary of construction group Strabag was selected to be part of a consortium for the construction of the second segment of the A2 toll motorway in Western Poland, they knew they would need the right fleet to fulfil the biggest single order in the subsidiary’s history. As they had already built the first segment of the motorway, they knew what they were up against. They looked into the offers of the best equipment manufacturers and put their trust in New Holland, ordering a fleet of 7 graders, 3 crawler excavators and 2 wheeled excavators for this very special job.

A fleet for reconstruction.
The Italian Fire Service runs a large fleet of construction equipment for demolition, aid and safety operations. Because of the nature of operations it is involved in, the fleet needs to be at the top of efficiency at all times. It must be renewed regularly and kept in the best running conditions. When New Holland won the tender for the supply of 20 units to renew the Fire Service’s fleet, they came with a 48 month extended warranty in addition to the 12 month full service standard warranty. This package will give the Fire Service peace of mind when managing the cost of ownership of its fleet and help them ensure that every unit is always performing at its best when needed for an emergency operation. In fact, part of the Fire Service’s new fleet will go straight to the L’Aquila region to help in the reconstruction work after last year’s earthquake.

”Our New Holland dealer offers top service.”
Mr Löhr of Veolia Singhofen cannot stress enough the importance of support. "One of the main reasons for choosing New Holland equipment is that our dealer, Böhrer Baumaschinen offers a top service. Their service technician is always reachable and has solved most of our problems in no time. He has top skills and is always up to date thanks to New Holland's technical training, which he attends frequently. He makes sure that our machines run all year round, and they work very hard! Our wheel loaders work on average 1,500 hours per year."
Al-Dhahry International Group also cites the excellent support provided by New Holland's dealer Bakheet as one of the key reasons for choosing the brand for its big project in Mecca.

“We found in New Holland the partner we needed.”
Mr Boa of WM Serviços Agro Florestais cannot stress enough the importance of service to maintain the extremely high productivity levels he needs for his business. "If we were to put our monthly production of logs end to end, we would have a line 7,200 km long which would take us from Rio de Janeiro, in Brazil, to Cairo, in Egypt. We found in New Holland the partner we needed. We have the full support of our dealer's branch. New Holland’s After Sales organisation serves us very well, and it is crucial to achieving our performance levels."  With his New Holland equipment and the brand's support, it is Mr Boa’s goal to expand his business's operations to include projects run by Brazil's leading cellulose and paper companies.

Notes to the Editor:

The E215F is New Holland’s 21 ton crawler excavator for Forestry applications.

Project for the transposition of the waters of the São Francisco River
Part of the Growth Acceleration Plan (PAC) of the Government of Brazil, the project consists of the transfer of part of the river into channels that will cater small basins and dams in the semi-arid northeastern region, which suffers from serious water deficit during the dry season. A small portion of the river’s volume, about 1% of the water that is thrown in the sea, will be captured for human and animal consumption in the semi-arid region, which is home to 12 million people.
VEOLIA Singhofen waste treatment plant
The plant treats approximately 130,000 tons/year of residential waste from the Rhein-Lahn-Kreis region, and employs around 100 people. It is owned by Veolia Umweltservice Germany, part of Veolia Environmental Services, the global waste collection, treatment and recycling services provider.
Strabag
One of Europe’s leading construction groups, with approximately 73,000 employees and turnover of around € 13.7 billion in 2008. From its core markets of Austria and Germany,
Strabag is present through subsidiaries in Eastern and South-East Europe, in selected markets in Western Europe, on the Arabian Peninsula, as well as in Canada, Chile, China and India.
Ghizzoni S.p.A.
Italian construction company operating in the pipeline construction industry since the 1950s.



Turin, January 19, 2010


New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
silvia.cassani@newholland.com
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1/19/10
The New Holland Construction Grand Prix 2009 http://northamerica.construction.newholland.com/press_detail.php?postId=1055  
The competition has taken place from the 23rd to the 25th of October. As in the 2008 edition held at the Fiat Group’s Balocco test track, participants engaged in spectacular skills and timed tests driving the latest light equipment models, showcasing the versatility, ease of operation and precision of New Holland’s products. This year’s great novelty was the competition dedicated to operators from the Fire Service.
 
The short radius mini excavator E22.2SR (operating weight: 2550 kg) was used in the “dangerous sign” to topple panels placed along a winding course. The E16B mini crawler excavator (operating weight: 1450 kg) featured in the “hard hat”, a test dedicated to safety, where the operator was to pick up a safety helmet from a container with a hook mounted on the bucket and transfer it to another in the shortest possible time.
In the "safety belt" the L185B skid steer loader (operating weight: 3220 kg) completed a slalom course, driving between poles arranged to create tight turns, carrying a bucket full of water placed on a pallet. An E80MSR crawler midi excavator (operating weight: 8300 kg) performed penalty kicks in the "safety penalty" test.
 
Safety was the main theme of the Grand Prix 2009 and featured in the “hard hat” competition as well as in the “warning label”, where participants identified the correct positioning of warning labels on construction equipment machines.
The concept of safety hinges on the relationship between man and machine that is at the core of the company’s philosophy. Safety resides not only in the passive systems fitted to special equipment, such as front or top protection guards, but above all in the operator’s work station. The cornerstones of safety at work are lower fatigue resulting from a comfortable cab, higher precision work enabled by ergonomic controls, perfect visibility, as well as lower vibrations and noise levels.
The machine’s stability is another key factor in ensuring safety on the jobsite, and New Holland has developed solutions tailored to each machine. These include longer undercarriage for some models, and the anti-drop valves assembled on boom and dipper cylinders of all crawler excavators.
New Holland also focuses on ensuring the safety of people working around the machine, and has developed specific solutions that range from the use of cameras to ensure total visibility on the area behind the machine, to the evolution of the short radius concept on SR excavator models.
Finally, daily maintenance operations are essential to ensuring that equipment is operational and safe on the jobsite. New Holland machines are designed for easy and safe servicing, for example grouping service points and placing them so they are accessible from ground level.
 
A selection of heavy line models was also present in a static display; among them were a W190B wheel loader and a E135B crawler excavator, displayed outside the nearby School of Architecture, where the winners received their awards.
The E215B crawler excavator in red livery – one of the units delivered to the Fire Service following a series of tenders won by the Fiat Group’s yellow brand – was a new and exclusive feature of the event.
 
The event attracted a large audience, which included fans of the Juventus Footbal Club following the appearance of some of the team’s players. A special jury of trade journalists also participated.
 
The event’s main sponsors were PETRONAS, international leader in the production, distribution and sale of lubricants, among them the AmbrA range dedicated to construction equipment; CNH Capital, New Holland Construction’s financial services company; Bosch Rexroth, international leader in the research and development of automotive, industrial, consumer goods and building technologies; DHL, global logistics leader, Caffè Vergnano, Acqua San Benedetto, and the digital marketing agency Nurun.
 
A new development for the 2009 edition was the sponsorship from INAIL, the Italian national institute for work-related injury insurance, which testifies to New Holland Construction’s commitment to safety.
 
More than 15 competitors and lots of spectators. The top scorers from the four ability tests involving the lightweight machines were: Luigi Miglietta (Italy) in the “dangerous sign” test, Musidin Talovic (Switzerland) in the “hard hat” test and Julio Antonio Gil (Spain) for the “safety belt” and “safety penalty” tests, while in the Champion of the Champions, the combined scores of all four tests, the top three positions went, in the following order, to: Manuel Calero (Spain), Gavin Wood (United Kingdom) and Cristian Tanera (Italy).
Spain also particularly stood out in the “warning label” test, dedicated to the issue of safety, in which the group achieved the best ratio between time taken and number of safety labels positioned correctly on the machines.
Furthermore, on Sunday the Italian Fire Brigade proved its worth in a single combined test, in which the following firemen achieved, in order, the three best scores: Angelo Vidori from Alessandria, Salvatore Mancuso from Turin and Umberto Gatti from Asti.
 
The competition took place in front of an attentive international jury of journalists, who awarded the following special prizes: Spain won the Special Media Award as Best Country, and Best Individual prize went to Rene Pasewaldt, from Germany. The United Kingdom, on the other hand, was awarded a special prize for Fair Play.
 
 
New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.
 
Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
Newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit]]>
4/11/09
Turin to host the Grand Prix 2009 http://northamerica.construction.newholland.com/press_detail.php?postId=1044  
The competition will take place in an area of approximately 1500 m2 situated on the margins of the park opposite the Torino Esposizioni building (the exhibition complex designed by architect Pier Luigi Nervi in 1949), and is certain to attract a large audience. The best equipment operators in Europe, coming from Germany, France, Spain, the United Kingdom and Italy, will compete in spectacular skills and timed tests using New Holland Construction’s latest light equipment models.
 
The skills tests will showcase the performance of the light equipment machines, and will feature the E22.2SR and E16B mini excavators, the L185B skid steer loader, and the E80MSR midi crawler excavator. The heavy line will be represented at the event through a static display, which will include a W190B wheel loader and an E135B crawler excavator, outside the nearby School of Architecture, where the winners will receive their awards.
 
A new development for the 2009 edition is the sponsorship from INAIL, the Italian national institute for work-related injury insurance, which testifies to New Holland Construction’s commitment to safety. This is an issue the company is investing in, to develop technologies and cutting-edge solutions that ensure a safe and environmentally friendly operation of all its equipment.
 
Besides INAIL, the event will be sponsored by: PETRONAS with AmbrA products, DHL, CNH Capital, Bosch Rexroth, Caffè Vergnano, acqua San Benedetto and the digital marketing agency Nurun.
 
 
 
 
 
 
 
 
New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.
 
 
Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
Newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit
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10/16/09
Testing the New Holland “Multifunction” for the Italian Army http://northamerica.construction.newholland.com/press_detail.php?postId=1039 New Holland Construction, a Fiat Group company and leader in the earthmoving machine sector, is very satisfied at the positive completion of tests on the E245B Multifunction crawler excavators.  All 24 machines are under the contact awarded by the Italian Army to the key accounts function based in Turin who are preparing to deliver in the next few weeks.

The testing operation of the polychromic green machines took place in several phases at the San Mauro Torinese factory, which is where production took place.  The final test was carried out on 8th September in the presence of the New Holland Construction employees and Major Eng.  Ruggero Bersaglio, head of the testing department, and Lieutenant Dario Mina, head of the Testing Department for the UTT (Territorial Technical Office) of Turin, were assisted by technical army personnel.

The test verified by the military employees consisted of the performance of the units during excavation, both in the standard three-arm configuration and the four-arm Multifunction configuration with three different pieces of equipment - gripper, hammer and rock bucket. A study of the technical documentation, control of machine equipment, accessories and painting, as well as an audit of the Turin factory including an illustration of the production quality plan were are part of the checks.

 

The Multifunction system, a patented New Holland Construction solution, has successfully been utilised by the fire brigade on many occasions, it is just one machine which carries out the activities which normally would be conducted by two separate machines:  one with a long arm and one conventional.  All controls are the same as those found on a standard machine in any configuration designed while ensuring the operator always works in a safe environment.

The E245B Multifunction version  is the ideal excavator for demolition work.  With the four-element arm it can  work at a maximum height of 12.8 m using equipment weighing up to 1.5 tons.  

 

“For us this contract is an important achievement," states Adele Maria Genoni - New Holland Construction Key Account Manager and Project Leader of this initiative. “The choice made by the Italian Army for the high technological content of a patented New Holland solution like the Multifunction excavator is a great sense of satisfaction and achievement.  This type of machine is perfect for use in the armed forces, as its “multifunctionality” makes it suitable for use in different contexts to the maximum profit:  flexibility and speed of use, in the three and four arm configuration and fitted with three different pieces of equipment: shears, hammer and rock bucket.”

 

Working with other companies in the Fiat Group, New Holland Construction is making a concerted effort to present a wide and varied range of high quality equipment to organisations dealing in defence and security; already, in addition to this important contract with the Italian Army, New Holland Construction can boast a number of supplies to armed forces around the world, principally in Europe and to Civil Defence services for use in the event of particularly serious calamities.

 

 

 

 

New Holland is a global and full-liner producer of earthmoving machines, with a network of 800 dealers and more than 2100 sales points in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. With the experience of the prestigious brands from which it was created, New Holland is in a position to deliver top quality products, cutting edge technology and absolute compliance with the most advanced safety standards and environmental norms. For more information visit our website: www.newholland.com.

 

 

Press Office

Silvia Cassani

silvia.cassani@newholland.com

Tel: +39 011 0086251

Fax: +39 011 0086730

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1/10/09
Functional testing of New Holland “Multifunction” excavators for the Italian Army http://northamerica.construction.newholland.com/press_detail.php?postId=1022 31 July 2009 - The final testing of the first batch of 24 New Holland E245B “Multifunction” military green crawler excavators was held at the San Mauro Torinese plant, this forms part of the order for the Italian Army.
 
The testing was run in the presence of New Holland Construction employees as well as technicians from the Testing Commission of UTT Turin, Lieutenant Dario Mina, Section Chief, Testing, Captain Michele Tronci, Section Chief, Homologation and Major Mauro Fanzani, Director, Quality Department.
The military personnel tested the digging performance of four excavators in both the standard three-boom and the Multifunction four-boom configurations, with three different attachments: grab, hammer and bucket; verified the technical documentation; and verified the machine’s equipment and painting and also audited the Turin plant.
 
“We are especially pleased with the outcome of the final test of the E245B Multifunction excavators for the Italian Army which confirms the high quality and technological content of our products. The successful outcome of the test will enable us to complete the consignment of 24 excavators on time, for delivery during 2009"
 
The Multifunction system is a unique solution in this sector, patented by New Holland Construction and applied to some models in the crawler excavator range. The development responds best to the needs of users who require multi-functional machines and assures outstanding performance in a very wide range of applications and conditions, while ensuring enormous versatility and reliability.
The multifunction equipment enables a single machine to do what would normally be the work of two different products, one with a long boom and one conventional machine, while maintaining equivalence of the controls to those of the standard machines in both configurations, so that the operator is able to operate the machine safely and in the manner to which he is accustomed.
The E245B Multifunction is ideally suited for demolition work: its four section boom enables it to work at heights up to 12.8 m with 1.5 ton attachments. The machine can also be used for other type of applications in the same configuration such as deep or long reach digging applications including ditching and river bank, canal and embankment maintenance. 
The E245B Multifunction machines ordered by the Italian Army also have special safety equipment which the civilian equivalent lack. 
 
 
 
 
 
New Holland is a global and full-liner producer of earthmoving machines, with a network of 800 dealers and more than 2100 sales points in 100 countries. The company combines all the strength and resources of a global organisation in commercial, industrial and financial terms. With high regard to the experience of the prestigious brands which lie behind its origins, New Holland boasts quality products, avant-garde technology and fully respects safety standards and environmental regulations. For more information visit our website www.newholland.com.
 
 
Press Office
Silvia Cassani
silvia.cassani@newholland.com
Tel: +39 011 0086251
Fax: +39 011 0086730

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7/31/09
New Holland Launches New Operator Safety Videos http://northamerica.construction.newholland.com/press_detail.php?postId=938
The first DVD of the series, published in five languages, is dedicated to the crawler excavators family and contains four main sections: general recommendations, personal protective equipment, warning labels, and walk-around inspections. The DVD is available for purchase on the New Holland online shop at www.store.newholland.com. You can also view a short version of the crawler excavator trailer on our website at www.newholland.com on the relative product page.

The complete series of safety videos will cover all the New Holland main product families. The second DVD of the series, dedicated to wheel loaders, is due for publication after the summer.

New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations.
More information can be found on line at www.newholland.com.

Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
silvia.cassani@newholland.com www.newholland.com]]>
7/13/09
Industry Recognizes New Holland Construction with Marketing Award for Snow Central Campaign http://northamerica.construction.newholland.com/press_detail.php?postId=554 CAROL STREAM, ILL, [May 26, 2009]: The Association of Equipment Manufacturers (AEM) has recognized New Holland Construction for its innovative and targeted Snow Central sales initiative with the “Measures of Success” marketing award. The Snow Central campaign offered special financing on New Holland skid steer and compact wheel loaders and was designed to support snow plowing and landscaping contractors. Low payments and incentives to “Pay Only When You Plow” provided customers an opportunity to utilize the latest and most productive equipment while increasing payment flexibility and allowing for predictable budgeting.

AEM’s annual “Measures of Success” marketing awards program for excellence in off-road equipment industry marketing communications is conducted under the auspices of the association’s Publications in Construction and Agriculture (PICA) committee. The awards honor outstanding industry efforts as an example of best practices and aim to promote to a wider audience the important role that marketing communications plays in a company’s business success. A panel of business-to-business agencies, industrial marketers, university marketing communications professors and PICA publishers judges all entries.

New Holland Construction’s Snow Central program won the “Measures of Success” award in the category “Direct Mail – Single Piece” for its targeted Snow Central print brochure. The mailer was part of an integrated marketing strategy that also included a variety of promotional support tools for dealer usage, promotion at trade events such as GIE+Expo and a dedicated micro site, which helped to gather additional leads through a free New Holland Construction snow cap offer.

As a result of the Snow Central brochure, designed to drive traffic to the micro site and direct customers to local dealerships, the dedicated website registered over 100,000 hits and collected close to 1,000 new leads. The unique Snow Central program facilitated many additional sales for New Holland Construction’s North American dealer network during the 2008/09 winter season.

“We are excited to receive this prestigious industry marketing award and the professional recognition for high quality and innovation it represents,” said Edgar J. Chavez, director of marketing for New Holland Construction. “The snow removal industry is a key business segment for New Holland Construction, and the Snow Central campaign was one way for us to demonstrate our commitment as we continuously strive to meet our customers’ business needs, provide solutions to their challenges, and ensure long-term customer satisfaction.”
Note to the Editor: The Publications in Construction and Agriculture (PICA) committee is the Association of Equipment Manufacturer’s product-specific group for off-road equipment manufacturing industry media. The group promotes high operating standards among trade media worldwide and fosters continuing educational and informational exchanges between manufacturers (and other industry suppliers) and the industry press.



About New Holland Construction
New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, crawler dozers, motor graders, and telehandlers. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 800 dealers and more than 2,000 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com.

Contact:    Edgar J. Chavez
        630-260-4418
        Edgar.Chavez@cnh.com


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5/26/09
New Holland Presents its Demolition Line at the Intermat Show http://northamerica.construction.newholland.com/press_detail.php?postId=234
These three models, which are designed for high, medium and ground level reach Demolition Application respectively, are part of New Holland’s offering for demolition applications, which includes a complete line of hammers, crushers, shears and pulverisers. New Holland’s crawler excavators in demolition configuration feature specially designed protections and cab guards, tilting cab structure for high reach versions, fast fitting hose systems, software specific for demolition operations and safety systems for swing control and machine stability. These features result in outstanding productivity, serviceability and safety in demolition work. All these models can be converted into standard excavators easily and quickly, giving contractors full flexibility in their use.

Demolition – a growing market


The high cost of land and scarcity of space available to the building industry has brought about a growing trend for demolition of existing building stock to make space for new buildings. The fact that building implosion techniques are being replaced with dismantling and mechanical demolition means that this process can happen with significantly lower air pollution and greater safety.

The growing trend for demolition work is expected to be reinforced by the new infrastructural and urban development plans being introduced by the United States and main European governments. The push for a sustainable built environment, which includes replacing old building stock with new energy efficient buildings, is a further contributing factor.

New Holland is ready to meet the resulting growing demand for specialist equipment from the demolition industry.

New Holland’s Demolition Solutions

The three models presented at the Intermat exhibition show how New Holland’s dedicated offering meets the needs of Demolition specialists and contractors.

The E385B Demolition brings the advanced features of the B series to the E385, which has already been well received by demolition specialists. The new features include improved protections for safety and reliability.

The E245B Multifunction in Demolition configuration stands out for its versatility.  It features the patented Multifunction concept, which won an innovation award at the Samoter 2005 Show, and makes it very easy to convert the unit from a 4-boom demolition excavator to a standard 2-piece boom machine. It is equipped with swing angle sensors – a feature of High Reach machines – and comes with the Object Handling Kit as standard.

 The E215B Demolition features additional protections for safe demolition work. It is fitted with cab guards, full-length track guides, arm protection, cylinder protection, undercarriage and body guards, and side impact protections.

Versatility, safety and productivity are the main characteristics of New Holland’s offering for the Demolition industry, as exemplified by the units shown at the Intermat exhibition.

Notes to the Editor:


New Holland’s full offering for demolition applications includes two high reach excavators (55 and 41 tons), one medium reach models (25 tons) and 6 models from 21 to 50 tons designed for ground reach. In addition, the brand offers a complete range of midi and mini excavators for small to medium demolition work.
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4/20/09
New Holland showcases the “Yellow Jobsite” at Intermat Show http://northamerica.construction.newholland.com/press_detail.php?postId=233
Reflecting New Holland’s approach to supporting its customers, the stand is built around the brand’s key areas of focus in terms of product, finance, customer service, training and customer relationship.

New Holland’s full line on show
New Holland’s full offering comprising 13 product lines, over 80 base products and 600 configurations is well represented on the stand – from the compact and manoeuvrable E35.2 SR mini excavator to the D150B XLT dozer with laser guide for high precision work; from the LM732 telehandler with 7m maximum lift height to the powerful 49 ton excavator E485BEH.

Industry solutions for Demolition, Waste Handling, Residential and Infrastructure   
The four corners of the stand are devoted to New Holland’s dedicated product offering for the demolition, waste handling, residential and infrastructure industries. The products shown in each of these four areas have been specially adapted with features designed to optimise productivity and safe operation in the applications and conditions typical of the respective industries. For example, the E215B Demolition on show, featuring specially designed impact protections and guards, offers power and safety in demolition work. The models exhibited in the Residential industry area, such as the short radius E135B SR with INDR noise reduction system, combine exceptional controllability with low environmental impact. The W190B wheel loader, shown on the stand in waste handling configuration, marries agility and safety thanks to extra protections and features enhancing traction and stability.

Engines that perform for the customer and the environment
The area at the centre of the stand is devoted to the heart of the machines – the engine. New Holland engines, developed by the Fiat Group company FPT - Fiat Powertrain Technologies, are a powerful asset for the brand. FPT, which produces on average 1.4 Million diesel engines a year, has acquired extensive experience in a wide variety of applications, from automotive to industrial and marine. This enables them to apply the most advanced technologies when designing engines for specific industries, such as construction equipment. The result is a wide range of diesel engines offering best-in-class technologies that are at the root of some of New Holland equipment’s industry-leading performances, exceptional fuel efficiency, and low emissions and noise levels.

Financial solutions built around the customer’s business
The financial services team is at hand to explain the commercial packages available to New Holland customers, tailored to meet the different needs of businesses operating in various industries. In addition, New Holland is running for the duration of the show its “Opération Printemps”, a series of special offers. These include 3-year free financing on heavy line models and lower repayments with free attachments up to 3.5% of the machine’s list price on compact line equipment.

360o support with New Holland’s customer service
New Holland’s Customer Service programme, launched in March 2008 at the Samoter show, has been operating in 6 key European markets – France, Germany, UK, Republic of Ireland, Italy and Spain. Since the launch, the Customer Service team has managed 2,200 contacts received through the freephone number, closing all queries within 72 hours on average. The breakdown cases received during the same period have been managed and successfully resolved, with the necessary parts being shipped within 30 hours on average. The service has proven to be a valuable additional communication channel between customers and New Holland, giving dealers a powerful back up in supporting customers.

Training for top performance

Technical training for dealer service technicians and operator training are key elements in New Holland’s approach to supporting customers, and an area has been reserved on the stand for the Training team to explain the different ways they help customers get the best from their equipment. Visitors to the stand will be able to try the virtual simulator, used to train dealer technicians to carry out full functionality checks on New Holland equipment with the brand’s diagnostic tool and resolve any identified anomalies. Information on the sales, technical and after sales courses will be available, as well as details of New Holland’s Web University, a key training tool to complement classroom and field sessions in ensuring that dealer technicians are qualified to give customers the best support.

Building relationships with the new website
New Holland’s efforts to develop a closer relationship with its customers extend to a complete redesign of its Internet site. The first phase of the project sees the official launch of the new European site at the Intermat show. The new website aims to become an important channel for lead generation and a valuable sales support tool by building a two-way communication with customers. It introduces interactive features such as “Click to call”, which visitors to the website can use to contact the Customer Service team, and “My New Holland”, which enables registered users to customise the content and interact with New Holland.

New Holland’s stand at the Intermat show reflects the brand’s efforts to give all-round support to its customers, getting closer to their business in order to offer complete solutions that meet their specific requirements.

 
Notes to the Editor:

New Holland products at Intermat:

Standard models
E485B (BEH) crawler excavator
W270B wheel loader
W170B wheel loader

Demolition models

E215B Demolition crawler excavator
E245B LC Multifunction crawler excavator
E385B Demolition High Reach crawler excavator
E50.2 SR mini excavator

Waste Management models
LM732 telehandler
W190B Long Reach wheel loader
L185 skid steer loader

Infrastructure models

E150 Blade Runner crawler excavator
D150XLT dozer
F156.6A grader

Residential models
WE170 wheel excavator*
E135B crawler excavator*
C175 compact track loader
E135B SR crawler excavator
E35.2 SR mini excavator
B115B backhoe loader

Product highlights:
E135B crawler excavator: conventional model equipped with a Tier III common rail, 4-cylinder, 4.25 liter engine developing 74 kW at 2000 rpm. The hydraulic system features two variable displacement pumps delivering 130 l/min. Easy accessibility to air filters and fuses box reduces operating costs.

E150 Blade Runner: a real crawler excavator and a real dozer with 6-way blade in one machine; features reinforced undercarriage components and specifically designed bended shoes for real dozing activity.

WE170: new 2-piece boom articulation with front positioning cylinder offering 360° visibility during digging operations and travel. Three variable displacement hydraulic pumps are provided for attachment and travel. Joysticks are electrohydraulic. Proportional controls for bucket rotation are available.
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4/20/09
New Holland Showcases Waste Handling Offering at Intermat Show http://northamerica.construction.newholland.com/press_detail.php?postId=232
Waste Management – A challenge for the XXIst Century

Waste management is an issue that is gaining urgency, as our industrialised economies generate fast growing quantities of waste from households, commerce and industry. Currently most of this waste goes to landfill sites, but dedicated policies are changing this trend by encouraging recycling and the recovery of packaging waste. In addition, many authorities are turning to waste-to-energy solutions that enable the recovery of energy from municipal waste.

This trend has led to the development of a growing industry revolving around waste management and disposal, which requires appropriate equipment to handle and transport waste. The growing trend for demolition of existing building stock to make space for new buildings is also contributing, as demolition waste needs to be disposed of safely and in an environmentally responsible manner.
 
New Holland’s Waste Handling Solutions
New Holland serves the Waste Handling industry with a wide offering of specially adapted equipment to handle municipal, industrial and demolition waste. New Holland’s machines in waste handling configuration can be equipped with a wide range of factory fitted options designed to ensure reliable and safe operation in this industry’s applications, from sorting materials in transfer stations and recycling facilities to preparation and maintenance of landfill sites.

In particular, the model shown at Intermat, the W190B Long Reach in Waste Handling configuration features reinforced protections on axles, cylinders, hoses, the rear belly pan and cab guards, to protect the operator and the machine when handling demolition waste or sorting materials for recycling. Load travel stabilisers and limited slip differential enhance traction and stability. The long boom and high dump bucket optimise productivity in waste handling operations. Joystick steering enhances manoeuvrability and ease of operation, while additional cab lights ensure optimum visibility in all conditions. 

New Holland is ready to meet the waste challenge with its dedicated product offering that guarantees reliability, safety and productivity in waste handling operations.

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4/20/09
NEW HOLLAND MEETS DEMANDS OF GROWING MARKET SECTORS: SED 2009 http://northamerica.construction.newholland.com/press_detail.php?postId=943 Alongside the standard excavators, wheel loaders, skid steers and telehandlers will be specially configured machines for use in these specific sectors. 

Dominating the stand will be a 27,500 kg New Holland E245B excavator in full demolition configuration. The machine on display will feature a triple boom (max reach height of 14.5 m) with heavy-duty grab and examples of the tailored demolition protection options available. 
Other ‘special application’ machines on display will include a skid steer for waste handling and, for the first time, a 7 m telehandler.
Alongside the models developed by New Holland for waste handling applications, will be a W190B wheel loader adapted by New Holland dealer P. Casey Plant Sales on demand to meet a customer’s specific requirements.
Steve Orr, Business Leader for UK and ROI explains, “Having successfully built on our brand’s global full line heritage and established New Holland within the construction industry, now is the time for us to get even closer to our customers by offering a range of products and services built around their business. Today we are showing at SED 2009 how we can meet specific demands in the areas of demolition, recycling, waste and material handling. 

We are working in partnership with our dealers to understand exactly what our customers need in relation to providing added value for their specific business.  This enables us to develop tailor made products and supporting commercial packages to enhance our customers’ productivity and cost effectiveness, with consequent improvements in the total cost of ownership.”
Apart from static machines, New Holland will also be demonstrating the UK & ROI principal market models which will be available for test driving by qualified operators visiting the show. A number of New Holland dealers will be hosting half day customer focused sessions on the demo plot in conjunction with New Holland.

New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

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1/4/09
New Holland and Kobelco Construction Withdraw from World of Concrete http://northamerica.construction.newholland.com/press_detail.php?postId=730
“The decision to cancel our participation at this year’s World of Concrete is based on the current economic environment as we prepare to face a year of new challenges,” said Chavez. ”We expect to see consolidation among trade shows in the industry in order to give manufacturers and customers more flexibility. During these challenging times, New Holland and Kobelco Construction are concentrating their resources and full attention on continued, superior customer service and supporting our dealer network.”
“Moving forward, we will closely monitor the economic situation and evaluate our further involvement in trade shows in 2009 keeping the best interest of our customers in mind,” Chavez concluded.

About New Holland Construction
New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. New Holland is a division of CNH (www.cnh.com) Global N.V. (NYSE:CNH), a majority-owned division of Fiat S.p.A. (MI: FIA).

About Kobelco Construction Machinery America
Kobelco Construction Machinery America manufactures and markets a full line of compact, mid-size and full-size excavators ranging from 1.9 to 88 tons. Kobelco engineering is dedicated to power and precision, and every Kobelco excavator is designed and manufactured by Kobelco America to exceed customer expectations. With over 250 distribution outlets in North America, Kobelco excavators are supported by a network of experienced dealers and field service representatives. For more information, please visit www.kobelcoamerica.com. 

Contact:    Edgar J. Chavez
                  630-260-4418
                  Edgar.Chavez@cnh.com

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1/20/09
New Holland Construction at Paris Intermat: a Comprehensive Experience http://northamerica.construction.newholland.com/press_detail.php?postId=81
Participation of Fiat's yellow construction machinery brand at the event confirms the Group's mission as a global manufacturer of earthmoving machinery, increasingly in contact with customer requirements with tailored solutions built around the needs of individual users, and with the aim of increasing the productivity, flexibility and profitability of all their operations.  In this direction, New Holland offers a full-line range composed of extremely reliable and rugged machines that are in tune with the environment and capable of meeting all the requirements of customers, anywhere in the world and in relation to any type of application mission: from residential and non-residential building to infrastructure, demolition and waste management.

The models on show will include all the machines from the ranges that have forged the history of the New Holland brand: from excavators, dozers and wheeled loaders to backhoes, with applications dedicated by sector, in full compliance with multifunctional strategies and the need for the utmost flexibility for each application.

Indeed, Fiat's renowned yellow-liveried brand includes several products capable of handling all the specific tasks of a demolition job. Dedicated excavators with boom lengths from 18m to 25m, which can be easily converted to standard machines rapidly and efficiently, and with specific protection of the main components exposed to risk. Along side will be compact mini loaders, mini excavators with specific protections for small demolition jobs, and excavators with New Holland patented Multi function booms.

And for urban works New Holland has once again brought the market an absolutely exclusive product: the E150B Blade Runner, the excavator that combines the features of two machines – dozer and excavator – in a single unit, allowing fast and easy trenching and back filling with significantly reduced work times and associated costs.

In the area of waste management, New Holland offers wheeled loaders, compact mini loaders and dozers with specific protections designed to ensure the maximum reliability and safety in any application environment, from preparation and maintenance of landfills to sorting and recycling of materials.

Over the past three years the company has invested heavily in R&D, making it possible to offer a highly competitive range in terms of low operating costs and high productivity, minimal noise emissions and exceptional operator comfort. This winning strategy has led to the current position with 85% of New Holland products on the market completely updated in terms of technological content and performance, thus showing a unique level of commitment, and a concerted effort to serve end customers perfectly.

Together with the comprehensive revision of the range, which will be completed before the end of 2010, Fiat's New Holland brand offers end customers another exclusive benefit: “a new heart” for all its machines. All New Holland products are equipped with highly advanced combustion engines that provide users with the optimal combination of available power, fuel consumption and performance, irrespective of the type of application or the job to be performed. These powerplants are well ahead of the requirements of statutory regulations concerning exhaust emissions and noise levels. This new ‘heart’ is not merely the driving force behind all the various other exceptional capabilities of the machine; it also ensures early compliance with all future requirements in terms of safety and environmental respect.

The engine is made by the Group company Fiat PowerTrain Technologies (FPT), the world's number one manufacturer of diesel engines, a further benefit for end customers and another New Holland Construction prerogative.

With tailored finance packages and a dedicated customer care organisation empowered by experience accumulated in the Group's other sectors of activity, New Holland Construction's presence at the Paris event is sure to be an authentic "Built Around You" customer-driven experience.
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1/16/09
New Holland Construction Contributes to United Way with Sale of 35th Anniversary Skid Steer Loader http://northamerica.construction.newholland.com/press_detail.php?postId=610
“Good companies make a quality product to sell. Great companies not only make quality products but recognize that strong communities can positively impact the bottom line. United Way is pleased to continue our wonderful relationship with a great company like New Holland Construction as together we build a better community for all of us,”  commented Patrick "Pat" Hanrahan, President of United Way of the Plains.

New Holland’s donation will benefit local United Way programs that are designed to assist community members to increase their financial stability and maintain their health as well as to help young people to improve their academic performance.

Mike Allen, construction sales manager for Klein’s Motor Electric, the New Holland dealer that purchased the one-of-a-kind skid steer, was excited to receive the Anniversary unit at the official handover in Wichita. The custom machine features chromed rims, tinted cab windows, New Holland-yellow pilot controls, chromed throttle, New Holland leaf decal on the rear window and, last but not least, customized Built to Work decals.

“We have been a family-owned business since the 1930s and the New Holland skid steer loaders are our main product line,” said Allen. “Tradition and heritage mean a lot to us. The New Holland L175 Anniversary unit will be the proud center piece of our exhibits at shows in the area for many years to come.”

New Holland Construction introduced the L175 last year in honor of the 35th anniversary of its line of skid steer loaders. The company’s first model, the L35, was launched in 1972 and revolutionized the market as the first skid steer to feature ROPS and a vertical parallel lift boom system. Since the introduction of the New Holland skid steer loader, the company has produced over 200,000 units providing superior versatility and productivity to its customers.

“Both the pioneer L35 as well as the Anniversary L175 exhibit the same stability, low center of gravity and large load capacity-to-equipment weight ratio which are the hallmark of New Holland skid steer loaders,” explained Edgar Chavez, director of marketing for New Holland Construction. “Our patented Super Boom® design that allows New Holland skid steers to lift higher and further out than any other skid steer loader on the market has distinguished us from the beginning. The L175 adds best-in-class cab comfort, a powerful yet fuel-efficient Tier III engine and easy service access. New Holland is proud that the sale of our Anniversary unit is benefiting a worthy cause such as the United Way organization.”


Accompanying Images

Image #001 – Pictured (from left to right):
•    Mike Allen – Construction Sales Manager, Klein’s Motor Electric Company
•    Patrick "Pat" Hanrahan, President, United Way of the Plains, Wichita, KS
•    Scott France, Manufacturing Manager at New Holland’s global manufacturing plant for skid steers and compact track loaders in Wichita, KS
•    Jorge De Hoyos, Platform Marketing Manager for New Holland Construction
•    Jim Niemeyer, District Business Manager – Colorado, Iowa, Kansas, and Nebraska for New Holland Construction

Image #002 – Pictured (from left to right):
•    Jorge De Hoyos, Platform Marketing Manager for New Holland Construction
•    Mike Allen – Construction Sales Manager, Klein’s Motor Electric Company
•    Scott France, Manufacturing Manager at New Holland’s global manufacturing plant for skid steers and compact track loaders in Wichita, KS
•    Jim Niemeyer, District Business Manager – Colorado, Iowa, Kansas, and Nebraska for New Holland Construction

Image #003 – Pictured: New Holland’s L175 black-and-silver 35th Anniversary Skid Steer Loader


About New Holland Construction:
New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com.



Contact:        Petra Kaiser
                       630-260-4373
                       Petra.Kaiser@cnh.com

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12/22/08
Kobelco SK350LC ACERA Mark 8 Wins 2008 Top 100 Award http://northamerica.construction.newholland.com/press_detail.php?postId=609 CAROL STREAM, ILL, December 11, 2008: Construction Equipment magazine has named the Kobelco SK350LC ACERA Mark 8 hydraulic excavator as one of the Top 100 Products of 2008 in recognition of the machine’s outstanding productivity, control and operator comfort that work in synergy to provide best possible performance.

“It is the machine’s excellent productivity on the jobsite that sets it apart,” said Edgar Chavez, director of marketing for Kobelco Construction Machinery America. “Most notably, the SK350LC convinces due to the capability to move an impressive 18-percent more material per gallon of fuel than its predecessor, the SK330LC, which translates not only into increased fuel efficiency but delivers more work per gallon.”

“We are continuously innovating and refining our products, with a special focus on fuel economy, low emissions and productivity,” continued Chavez. “We are proud that the SK350LC has been recognized as one of the top 100 products of 2008 by Construction Equipment.”

The power and precision that are the hallmark of every Kobelco excavator are further enhanced by the machine’s robust structural design and improved controllability through the industry-exclusive Intelligent Total Control System® (ITCS), which allows for fine grading and leveling through progressive controls. Adding superior cab comfort, convenient ground-level serviceability as well as a Power Boost switch with 10-percent more power on command and without time limitations for a maximum breakout force of 49,230 lbs, the SK350LC delivers the outstanding productivity needed to offer owner and operator a crucial Competitive Edge in today’s marketplace.

Every year Construction Equipment editors recognize the most significant new product announcements with the Top 100 Products Awards. The program serves to emphasize innovations and to highlight manufacturers who are investing in research and development for greater productivity, efficiencies, and safety. The SK350LC was selected to the Top 100 among about 700 candidates.

About Kobelco Construction Machinery America
Kobelco Construction Machinery America manufactures and markets a full line of compact, mid-size and full-size excavators ranging from 1.9 to 88 tons. Kobelco engineering is dedicated to power and precision, and every Kobelco excavator is designed and manufactured by Kobelco America to exceed customer expectations. With over 250 distribution outlets in North America, Kobelco excavators are supported by a network of experienced dealers and field service representatives. For more information, please visit www.kobelcoamerica.com.

Contact:         Petra Kaiser
                        630-260-4373
                        Petra.Kaiser@cnh.com

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11/12/08
Final of the New Holland Grand Prix 2008 http://northamerica.construction.newholland.com/press_detail.php?postId=594
The competition held on 17th-18th-19th October at the Balocco proving ground, a centre of excellence used by the Fiat Group to conduct road tests. The Balocco facility, which was built by Alfa Romeo in 1962 for the trial and fine-tuning of Formula 1 cars, was subsequently expanded and now comprises over 70 km of track, including sections that have been laid specially for testing Fiat Auto, Iveco and New Holland vehicles.

The 2008 edition of the Grand Prix promised to be even more gruelling than last year’s event, with spectacular challenges demonstrating the versatility, precision handling and manoeuvrability of New Holland products.
Indeed, the event showcased the very latest additions to the New Holland compact series, from the E40.2SR and E50.2SR zero tail swing mini excavators, which were respectively required to build a door made of girders and move concrete blocks, to the LM1745 telehandler produced in Lecce, as well as the L160 skid steer loader which was required to transport a tree trunk or pallet over a bumpy obstacle course. Also on show has been the B115B backhoe loader produced in Imola, which took part in a game of dominos involving the demolition of a series of panels laid out along a twisting and turning track. Finally, the recently launched top-of-the-range mini excavator model in the 1-2 t class, the E18B with standard turret, had to lower pins into vertical pipes, while the E80 midi crawler excavator faced the ultimate test in the form of a penalty shootout.
Also on display were the models of the heavy range, such as the W190B wheel loader, which demonstrated the full extent of its agility by loading earth onto an Iveco truck, and the E215B crawler excavator, which was be used to stack stone blocks.

The show’s main sponsors are CAB PLUS, a leading constructor of cabs for earth-moving machinery, the Bosch Group, a global leader in the design and manufacture of automotive and industrial technology, consumer goods and building technology, and PETRONAS LUBRICANTS, a leading international group which produces, sells and distributes lubricants, in particular the Ambra range which is specially formulated for construction equipment and distributed exclusively by New Holland dealers. The event’s other sponsors include ROS, New Ray, Carlson Wagon Lit and Antalis.

Over 30 competitors and more than 500 spectators. In the four different categories the winners were: Stefan Stockel (Germany), Luigi Miglietta (Italy) and Jesus Gutierrez (Spain) for the Combined Compact Line; the classification Circuit W190B (Monza) saw a whole Italian podium with Guglielmo De Iulio, Fabio Colapicchioni and Luigi Miglietta; in the Circuit Crawler Excavator E215B winners were Josset Quentin (France), Herbert Goerg (Germany) and Hans Furrer (Switzerland).
The Italian Luigi Miglietta achieved the title of Champion of the Champions, followed by his team mate Guglielmo De Iulio and by the German Stefan Stockel. Italy also won the prize as best country thanks to results obtained during the final, followed by Germany and Switzerland.

The competition was set before an international jury of distinguished journalists who awarded special prizes to the best European operators.

More information about the Grand Prix can be found at the following address: http://construction.newholland.com/grandprix


Turin, 23 October 2008

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries.
 The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.


Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com

www.newholland-tools.com/press-kit


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10/23/08
New Holland Construction Ad Makes Textbook Example of Good Marketing http://northamerica.construction.newholland.com/press_detail.php?postId=601     The textbook, for college business students, illustrates best practices in how companies use marketing in today’s global environment through 200 ads from well-respected North American and international companies. The featured ads were selected for their high quality and their suitability as positive examples of marketing.
    The New Holland Construction ad was chosen to illustrate effective marketing for a business product, where “the functional aspects […] are more important than the psychological rewards sometimes associated with consumer products.” The “Built to Work” ad focuses on the product’s benefits to customers, highlighting the skid steer loader’s all-round visibility, excellent reach, lift capacity, fast cycle times and versatility, which translate into higher productivity and profitability.

Note to the Editor: Cengage Learning is a leading provider of print and digital information services for the educational and library reference markets.

Contact:        Petra Kaiser
                      630-260-4373
                      Petra.Kaiser@cnh.com

New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com.

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9/22/08
New Holland Construction at the Conexpo Show in Moscow http://northamerica.construction.newholland.com/press_detail.php?postId=591 After the success of Las Vegas, the world wide construction equipment industry moves one of its most important fairs for the first time to Moscow .

Conexpo will infact take place from the 15th till the 18th of September in the Crocus Fair Center of Moscow where all the major global manufacturers of construction machines will display their new products and New Holland Construction, global full-line and world-wide leader in the sector will be among the players of this important event. The Fiat Group company considers strategically important the participation to this fair having the objective of consolidating its presence in this market.

New Holland Construction, with its 13 product families and 80 base models, is a key player in this industry both for the heavy and for the light equipment. New models, specifically tailored for the Russian market, will be on display during the fair. For the heavy line, the new B series crawler excavators E215B, E265B and E135SRB and the wheel loader W190B, the motorgrader F106.6 and the dozer D180, while for the compact line, the backhoe loaders B110B, B115B, the telehandler LM1745,the skid steer loader L185 and the compact track loader C185.

A stand of over 1000sqm of which 120sqm dedicated to offices and positioned at the center of the fair’s exposition area will be the display for the main new product launches.  An attraction for the about 20.000 expected visitors will be the display one of the latest Maserati model, the new “Quattroporte”. On display also the T8040, the high horsepower tractor of the New Holland Agriculture tractor range.

“The Conexpo Russia will be an opportunity to attract many new customers – said Fabrizio Cepollina, Responsible for the International Region of New Holland Construction- “And this will allow us to further consolidate the brand in a market that, year after year, keeps on giving us great satisfaction from a commercial stand point. The fair will also play an important role for the other countries of the CIS area, that are experiencing a significant economic growth and where New Holland Construction has the objective of consolidating its current position.”

Turin, September 15th, 2008

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at  www.newholland.com.


Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit


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9/15/08
Gabriel Group Acquires New Holland Construction Equipment Dealer Franklin Equipment in Columbus, Ohio http://northamerica.construction.newholland.com/press_detail.php?postId=590     Now doing business as Franklin Equipment, the dealership offers the full New Holland construction and agricultural product lines and is starting business with initial order of 120 construction equipment machines, which include skid steer loaders, backhoe loaders, compact wheel loaders and compact excavators.
    Franklin Equipment operates a full service dealership out of a facility of over 25,45 square feet on 7 acres with a team of 5 salespeople, 19 parts and service technicians. The dealership also offers a rental service with a fleet of construction and agricultural machines, as well as attachments.


Contact:    Petra Kaiser
                  630-260-4373
                  Petra.Kaiser@cnh.com


New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. 



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9/9/08
Training sessions in Carol Stream for New Holland Construction’s Latin American dealers http://northamerica.construction.newholland.com/press_detail.php?postId=599 CAROL STREAM, ILL, September 8, 2008 – New Holland Construction’s training team recently held a 5-day training session for dealer salespeople from across Latin America and the Caribbean at its Carol Stream facility. The participants traveled from Argentina, Brazil, Chile, Colombia, the Dominican Republic, Puerto Rico, Mexico, Nicaragua and Panama to attend the training program, which covered New Holland Construction’s full product range and included a combination of classroom and field sessions.
   
The training program aimed at giving participants hands-on experience of the benefits and competitive advantages of New Holland equipment. In the field sessions participants were able to compare New Holland equipment with the competition while performing practical operations. They completed obstacle courses and digging exercises with a variety of New Holland and competitive machines, which included skid-steer loaders, compact track loaders, loader backhoes, dozers and wheel loaders. They were given the task of preparing surveys on each product for discussion in a subsequent classroom session.

  
Contact:        Petra Kaiser
                       630-260-4373
                       Petra.Kaiser@cnh.com


New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. 





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8/9/08
Tyson Foods Chooses New Holland Construction http://northamerica.construction.newholland.com/press_detail.php?postId=598     New Holland’s Wichita-built C185 compact track loaders were selected for their reliability, rugged design, serviceability and low operating cost. The machine’s industry-leading stability, compact design and all-round visibility make it the ideal choice to carry out clearing and general maintenance operations in the meat processor’s chicken farms.
    During the month of July Tyson Foods organized 10 demonstrations across the United States to showcase the features and benefits of the C185 compact track loaders to its poultry farmers. The events, supported by New Holland equipment demonstrators, attracted about 500 visitors altogether.

Editor’s note:
Tyson Foods, Inc. is the largest processor and marketer of chicken, beef and pork, second-largest food production company in the Fortune 500 and a member of the Standard & Poor’s 500.


Contact:        Petra Kaiser
                       630-260-4373
                       Petra.Kaiser@cnh.com


New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. 





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8/9/08
New Holland Construction at the Conexpo Show in Moscow http://northamerica.construction.newholland.com/press_detail.php?postId=589
It is the first international fair organized in Moscow by the Trade Show Center together with the North American Association of Equipment Manufacturers, founded in 2002 with the aim of supporting its member companies.

Conexpo Russia represents one of the most important fairs of the year in the construction equipment sector and New Holland will participate at this fair, considering it strategically important as a way of promoting its products in the Russian market.

New Holland Construction, with its 13 product families and 80 base models, is a global full-line and world-wide leader in the construction equipment business both for heavy and light equipment.  Important new products will be presented during the fair with new crawler excavators and B series wheel loaders, dozers and graders for the heavy line, and backhoe loaders and telehandlers for the light line.
 
“Conexpo in Moscow will attract a relevant number of new customers” said Fabrizio Cepollina,  New Holland Construction International Region responsible “And this will allow us to further consolidate the brand in a market that, year after year, keeps on giving us great satisfaction from a commercial stand point”.


Turin, August 7, 2008


New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com


Ufficio stampa
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

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7/8/08
Kobelco Excavators Prove Their Worth in Bridge Demolition http://northamerica.construction.newholland.com/press_detail.php?postId=588 Carol Stream, ILL, August 6, 2008 – Contractor Greg Bair Track Hoe Service put their fleet of Kobelco excavators to the test in the demolition of the Nolan Road Bridge, west of Kansas City, Missouri. Time was of the essence: demolition of the four-lane interstate overpass, which started at 3 am on a Saturday had to be completed in 18 hours, before the Monday morning rush hour.
    Greg Bair, founder and president of Greg Bair Track Hoe Service, decided to direct this operation himself, as the extreme time pressure on such a complex project required extra attention to coordination.  He put his crew to work with twelve Kobelco excavators mounted with breakers, crushers, buckets and cutters, and the demolition was completed ahead of schedule by 3 am on Sunday morning.
    “The Kobelco excavators gave an outstanding performance– even the brand new SK295 I had to bring to the job with less than 12 hours of break-in time!” stated Greg Bair. “I know I can always depend on them for the hardest jobs.”
    Greg Bair started his company in 1992 with one excavator. Over the years he has grown his business and today he runs a fleet of 21 Kobelco excavators ranging in from 15 tons to 40 tons.


Contact:     Edgar J. Chavez
                   630-260-4418
                   Edgar.Chavez@cnh.com


Kobelco Construction Machinery America manufactures and markets a full line of compact, mid-size and full-size excavators ranging from 1.9 to 88 tons. Kobelco engineering is dedicated to power and precision, and every Kobelco excavator is designed and manufactured by Kobelco America to exceed customer expectations. With over 250 distribution outlets in North America, Kobelco excavators are supported by a network of experienced dealers and field service representatives. For more information, please visit www.kobelcoamerica.com.


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6/8/08
Kobelco Excavators At Work On Fort Dix US Military Base Expansion http://northamerica.construction.newholland.com/press_detail.php?postId=587     New housing is required to accommodate military personnel following recent reorganization plans, which will bring to Fort Dix staff and troops from all major US military branches – Army, Navy, Air Force, Marines and Coast Guard. The house-building project foresees tearing down existing facilities to make room for 1,600 new homes for the additional military personnel to be housed at the base.
    The Kobelco SK485 and SK350 excavators, made in Calhoun, GA, are making short work of all the jobs requiring large capacity and high precision, such as soil removal, leveling and pipe lining, while the short-radius SK235SR is carrying out the work that needs to be done in tight spaces.
    “This build is a complex and large scale project, which will take three years to complete, so it is important to have all the site preparation work carried out efficiently and on time. Thanks to our Kobelco excavators, we are doing so well that we are three weeks ahead of schedule!” stated Larry Giberson, Vice President of Giberson Construction.

Contact:     Edgar J. Chavez
                   630-260-4418
                   Edgar.Chavez@cnh.com


Kobelco Construction Machinery America manufactures and markets a full line of compact, mid-size and full-size excavators ranging from 1.9 to 88 tons. Kobelco engineering is dedicated to power and precision, and every Kobelco excavator is designed and manufactured by Kobelco America to exceed customer expectations. With over 250 distribution outlets in North America, Kobelco excavators are supported by a network of experienced dealers and field service representatives. For more information, please visit www.kobelcoamerica.com.

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5/8/08
Kobelco SK 480 LC at work in Glory Park “frames” the new Dallas Cowboys stadium http://northamerica.construction.newholland.com/press_detail.php?postId=586 4/8/08 New Holland Construction Strengthens Distribution Network With the Appointment of Three New Dealers http://northamerica.construction.newholland.com/press_detail.php?postId=584 CAROL STREAM, ILL, Date, July 18 2008 – New Holland Construction announced today the appointment of three new dealers in Nebraska, Colorado and California. “The appointment of these new dealerships, successfully selling New Holland agricultural equipment since years, will bring us closer to our customers in key areas, providing them with the local service and support needed.”  stated Edgar J. Chavez, Marketing Director.
   
Dinkel Implement, based in Norfolk, NE, operates a full service dealership with over 34,000 square feet on 59 acres. Its team of 6 sales staff will offer the full line of New Holland Construction equipment, which will be supported by the 19-strong parts and service team.
    Western Implement’s branch in Montrose, CO, will cover the Gunnison and Ouray counties. Operating a full service dealership with over 5,000 square feet on 3.5 acres, the branch’s 2 sales and 3 parts and service staff will offer the New Holland Construction Commercial Utility line. Additional information can be found at www.westernimplement.com.
   
Moore Tractor Company, based in Fairfield, CA, will offer the New Holland Construction Commercial Utility line to customers in the Solano County. This family-owned business with 47 years of activity operates a full service dealership with over 12,000 square feet on 11 acres.

Contact:    Edgar J. Chavez
        630-260-4418
        Edgar.Chavez@cnh.com

New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. 


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7/18/08
New Holland Construction Holds Sales Training at Davis Campus, University of California http://northamerica.construction.newholland.com/press_detail.php?postId=1768 CAROL STREAM, ILL, July 14, 2008 — New Holland Construction recently held Sales Training
events for its dealer salespeople at University of California, Davis Campus. Dealers from across the
West Coast and Canada attended the three training sessions.
“Training is a priority for us at New Holland Construction,” said Edgar Chavez, Marketing
Director. We invest significantly every year to ensure that our dealers’ salespeople and technicians
are always at the top of their profession and are able to give our customers the support they need
for their business. To achieve this objective we provide hands-on, on-site training complemented
by online learning modules.”
The training sessions covered the full line of New Holland Construction products and
focused on giving participants hands-on experience of their competitive advantages through a
combination of classroom and field sessions. Product marketing managers and product managers
from New Holland’s manufacturing plants presented the performance and customer benefits of
each product.
The field sessions were devoted to giving participants first-hand experience of the
competitive edge of New Holland equipment. The students were able to test their skills on a set of
obstacle courses. A wide variety of New Holland and competitive machines were made available
for the participants to evaluate. The competitive field tests were followed by classroom discussion
on each product.
New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800
outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial,
industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly
point to quality products at the technological state of the art, fully compliant with safety standards and environmental
regulations. More information can be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

New Holland Kobelco Construction Machinery S.p.A.
Via Plava 80, 10135 Torino, Italy
Tel. +39 01100 86251 - Fax +39 011 0086730
www.new-holland.com

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7/14/08
New Holland Construction Holds Sales Training at Davis Campus, University of California http://northamerica.construction.newholland.com/press_detail.php?postId=583     “Training is a priority for us at New Holland Construction,” said Edgar Chavez, Marketing Director. We invest significantly every year to ensure that our dealers’ salespeople and technicians are always at the top of their profession and are able to give our customers the support they need for their business. To achieve this objective we provide hands-on, on-site training complemented by online learning modules.”
    The training sessions covered the full line of New Holland Construction products and focused on giving participants hands-on experience of their competitive advantages through a combination of classroom and field sessions. Product marketing managers and product managers from New Holland’s manufacturing plants presented the performance and customer benefits of each product. 
    The field sessions were devoted to giving participants first-hand experience of the competitive edge of New Holland equipment. The students were able to test their skills on a set of obstacle courses. A wide variety of New Holland and competitive machines were made available for the participants to evaluate. The competitive field tests were followed by classroom discussion on each product.
Contact:        Edgar J. Chavez
                       630-260-4418
                       Edgar.Chavez@cnh.com

New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com

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7/14/08
New Holland Construction Hosts Customer Day at its North American Headquarters http://northamerica.construction.newholland.com/press_detail.php?postId=581     Terry Sheehan, Vice President New Holland Construction North America and his team were the hosts of the event, which attracted 250 equipment owners and operators as well as the Mayor of Carol Stream and other local Government representatives.
    A demonstration field was set up with events to showcase the key features of the manufacturer’s skid steer loaders, loader backhoes and excavators.
    Celebrity appearances by former Chicago Bear, Dan Hampton, and Chicago Fire soccer superstar, Diego Gutierrez, added to the day’s excitement.
    “A close relationship with our customers is essential to ensuring we develop the right products and services to support them in their business,” stated Terry Sheehan. “Events like today’s, organized in close collaboration with our dealers, give us the opportunity to show them our latest products in action, discuss their requirements and exchange views with them.”
    The support of the manufacturer’s three Chicago area dealerships, Payline West, Illinois Truck and Martin Implement was key to the success of the event, which was the first of its kind to be hosted at New Holland’s Carol Stream Headquarters.


Contact:    Edgar J. Chavez
        630-260-4418
        Edgar.Chavez@cnh.com



New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. 

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6/27/08
Machinery for Security and Defence at Eurosatory in Paris http://northamerica.construction.newholland.com/press_detail.php?postId=580 Eurosatory, the major international exhibition, was held at the Villepinte Exhibition Centre on the outskirts of Paris from 16 to 20 June. The event is one of today’s most important meeting and business opportunities in the global security and defence industry.

This year, New Holland Construction took part in this important show for the first time, sharing a corporate exhibition area with Iveco and FPT.

New Holland took advantage of Eurosatory’s international setting to present its heavy and light product ranges in military camouflage version, attracting considerable interest from the many delegations that visited the stand.

With 13 product families, 80 basic models and more than 600 configurations, New Holland is able to offer solutions that meet the specific requirements of specialised industries such as Security and Defence, with special versions of machinery that provide levels of safety and protection complying with military specifications.

New Holland products, and the special versions in particular, benefit from a dedicated service support. It operates within the framework of New Holland’s unique recently launched Customer Service, available 24 hours a day, 7 days a week, 365 days a year through the free-phone number 00800-64655263.
Finally, in order to meet customers’ requirements in technical assistance and safety on the jobsites, New Holland devotes particular attention to operator and technical training. The company thus provides training courses as well as specialist training sessions for military personnel.


Turin, June 25 2008   

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.


Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit



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6/25/08
New Holland Construction appoints Mid South Ag Equipment as new dealer in Memphis, Tennessee http://northamerica.construction.newholland.com/press_detail.php?postId=1769 CAROL STREAM, ILL, June 16, 2008 — New Holland Construction announced today that it has
appointed Mid South Ag Equipment as new dealer covering Memphis, Tennessee and surrounding areas.
Mid South Ag Equipment, which operates out of a full service facility of over 41,000 square
feet, will offer the full line of New Holland Construction equipment. They rely for fast service on a
parts inventory of over $ 1 million dollars and state-of-the-art shipping station and software.
“We are very pleased to welcome this dealership into our network’” stated Edgar Chavez,
New Holland Construction Marketing Director. “Mid South Ag Equipment has been in business for 28
years, gaining impressive experience and reputation in this industry, and we are confident that they are
the right solution to give our customers the best-in-class support they need”.
Mid South Ag Equipment has recently made significant investments to develop its business,
moving to its current, larger premises and bringing in new expertise. “We have recently expanded our
sales and service teams, which now count 16 and 34 members respectively, restructuring some of our
departments to help our customers get what they need faster and more efficiently,” said Mike Benoit,
General Manager of Mid South Ag. Equipment.
Mid South Ag Equipment is owned by Gary Reid. The dealership premises are located at 3044
Highway 302, Byhalia, MS. More information can be found at: www.midsouthag.com.
New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in
100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance
organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products
at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can
be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

New Holland Kobelco Construction Machinery S.p.A.
Via Plava 80, 10135 Torino, Italy
Tel. +39 01100 86251 - Fax +39 011 0086730
www.new-holland.com

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6/16/08
New Holland Construction appoints Mid South Ag Equipment as new dealer in Memphis, Tennessee http://northamerica.construction.newholland.com/press_detail.php?postId=579     Mid South Ag Equipment, which operates out of a full service facility of over 41,000 square feet, will offer the full line of New Holland Construction equipment. They rely for fast service on a parts inventory of over $ 1 million dollars and state-of-the-art shipping station and software.
    “We are very pleased to welcome this dealership into our network’” stated Edgar Chavez, New Holland Construction Marketing Director. “Mid South Ag Equipment has been in business for 28 years, gaining impressive experience and reputation in this industry, and we are confident that they are the right solution to give our customers the best-in-class support they need”.   
    Mid South Ag Equipment has recently made significant investments to develop its business, moving to its current, larger premises and bringing in new expertise. “We have recently expanded our sales and service teams, which now count 16 and 34 members respectively, restructuring some of our departments to help our customers get what they need faster and more efficiently,” said Mike Benoit, General Manager of Mid South Ag. Equipment.    
    Mid South Ag Equipment is owned by Gary Reid. The dealership premises are located at 3044 Highway 302, Byhalia, MS. More information can be found at: www.midsouthag.com.
Contact:    Edgar Chavez
        630-260-4418
        Edgar.Chavez@cnh.com


New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. 



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6/16/08
New Holland Construction Holds Spring Sales Training Events at Southfork Ranch in Dallas http://northamerica.construction.newholland.com/press_detail.php?postId=1767 Sales Training Events at the Southfork Ranch in Texas that was home to the popular Seventies TV
series Dallas. Eight training sessions, held over a two-week period, were attended by 74 dealers and
salespeople from across the United States and Canada.
“Training is a priority for us at New Holland Construction, and we invest significantly every
year to provide hands on, on-site training complemented by online learning modules,” said Edgar
Chavez, Marketing Director. “It is important that our dealer salespeople and technicians are always at
the top of their profession, to ensure our customers receive the support they need for their business.”
The training program covered the full line of New Holland Construction products and focused
on giving participants hands-on experience of their competitive advantages through a combination of
classroom and field sessions, presenting features and benefits of each of our products.
The field sessions were devoted to giving participants first-hand experience of the competitive
edge of New Holland equipment. Forty New Holland and competitive machines were made available to
the participants, who were given the task of completing a set of obstacle courses and preparing surveys
on each product for classroom discussion.

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in
100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance
organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products
at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can
be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

New Holland Kobelco Construction Machinery S.p.A.
Via Plava 80, 10135 Torino, Italy
Tel. +39 01100 86251 - Fax +39 011 0086730
www.new-holland.com
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11/6/08
New Holland Construction Holds Spring Sales Training Events at Southfork Ranch in Dallas http://northamerica.construction.newholland.com/press_detail.php?postId=577     “Training is a priority for us at New Holland Construction, and we invest significantly every year to provide hands on, on-site training complemented by online learning modules,” said Edgar Chavez, Marketing Director.  “It is important that our dealer salespeople and technicians are always at the top of their profession, to ensure our customers receive the support they need for their business.”
    The training program covered the full line of New Holland Construction products and focused on giving participants hands-on experience of their competitive advantages through a combination of classroom and field sessions, presenting features and benefits of each of our products.
    The field sessions were devoted to giving participants first-hand experience of the competitive edge of New Holland equipment. Forty New Holland and competitive machines were made available to the participants, who were given the task of completing a set of obstacle courses and preparing surveys on each product for classroom discussion.

Contact:    Edgar Chavez
        630-260-4418
        Edgar.Chavez@cnh.com



New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New H

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11/6/08
New Holland Construction Supplies Afghan National Army With Machinery for Reconstruction Work http://northamerica.construction.newholland.com/press_detail.php?postId=576   
  “The New Holland L170 skid-steer loaders are ideal for these applications, with their exceptional lift and carry capabilities, the high dump height and best-in-class visibility,” stated Edgar Chavez, New Holland Construction Marketing Director. “These machines will be working in particularly tough conditions, so serviceability is especially important: the L170’s service points are easily accessible for daily maintenance operations.”
   
The machines, sold through New Holland Construction dealer Gaithersburg Equipment Gaithersburg, MD, will be supplied with Operator and Service manuals in the local language, Farsi.

Contact:        Edgar Chavez
        630-260-4418
        Edgar.Chavez@cnh.com





New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. 




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10/6/08
New Holland…. a passion for models too http://northamerica.construction.newholland.com/press_detail.php?postId=574
The model was designed and produced by New-Ray Toys, a leader in the toy model industry that manufactures and distributes around the world toy versions of motorbikes, cars, jets, planes and trains as well as radio controlled models.

The launch campaign will be as high-impact as that of a full-size New Holland excavator. Starting from June 1st, the toy model will star in the New-Ray advertisement broadcast on the Italian Mediaset TV networks at the start of all Moto GP races throughout the summer until September.

Starting from June, the E215B toy model will be available on the New Holland Construction online store and will be distributed by New-Ray to department stores and toyshops throughout Europe.

A radio-controlled version of this New Holland toy model will be launched in January 2009.

All the products in the New Holland merchandising catalogue are available on our online store at www.storenewholland.com.


Turin, 28 May 2008


New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit



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5/28/08
New Holland Construction Donates Equipment to Support Earthquake Victims in Sichuan, China http://northamerica.construction.newholland.com/press_detail.php?postId=572 New Holland Construction’s President and CEO, Giuseppe Fano, stated: “We would like to express our deepest sympathy for all those who suffered from this devastating earthquake. We have strong links with the Province through our Japanese partner Kobelco and we hope that our contribution will facilitate a quicker recover of the disaster.”

Turin, 26 May 2008

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at  www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

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5/26/08
50,000th machine produced at San Mauro Torinese http://northamerica.construction.newholland.com/press_detail.php?postId=159 With the B series, New Holland completes its assortment of crawler excavators, and it now offers the market 9 new models in the heavy line, covering the band from 13 to 50 tonnes.
The range renewal process began in 2007, with the launch of the E215B excavator, the first in the B series, and will be completed by the end of 2008. The new B series excavators, developed in concomitance with the company’s Japanese partner Kobelco, have been completely redesigned with the new Tier III engines, which ensure higher productivity and lower consumption, and the new cab, its modern equipment improving the operator’s comfort and making the machine easier to drive.

“The San Mauro Torinese plant is one of our company’s production centres of excellence,” declared Giampiero Biglia, Italian market manager for New Holland Construction. “The investments made in recent years and the consequent major transformations in logistics make this Europe’s largest industrial facility for the production of wheel and crawler excavators.”

In operation since the early ‘70s, this production location stands out for its ability to manage a high degree of production complexity. In fact, it produces 9 models of excavators in almost 48 different versions, while there are 17 versions of the 7 models of wheel excavators.

“The state-of-the-art production cycle is made possible by variable mix assembly lines and, above all, the high degree of professionalism of the plant’s workforce,” stated Santo Canto, factory manager.

“The San Mauro plant is an industrial outfit working under the new procedures of World Class Manufacturing, introduced throughout the Fiat group, which aim to maintain high standards of excellence to guarantee product quality, competitive production costs, processes in line with the latest safety criteria, staff training and reduced environment impact, to give the Customer total satisfaction in terms of service and quality.”
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5/26/08
Kobelco Construction Machinery America Invests $10.5 Million in Expansion of Calhoun, Georgia Plant http://northamerica.construction.newholland.com/press_detail.php?postId=571     The investments will allow the company to consolidate training operations, expand production capacity by approximately 15 percent and increase exports to about a third of its total production. The new training center will provide a facility for sales and service training for dealers and company personnel and will employ a full-time technical support staff.
“All Kobelco machines are manufactured in our own plants to ensure continuous excellence in quality, and our global manufacturing footprint allows us to maintain specialized manufacturing Centers Of Excellence in close proximity to customers, wherever they are in the world,” said Terry Sheehan, president and chief executive officer of Kobelco America. “Timely delivery of quality products to our customers requires continued investments in the production processes for best-in-class manufacturing activities, which is exactly what we are committed to.”
    The Calhoun facility has been manufacturing Kobelco machines since 1990 and has produced over 22,000 excavators. The plant also manufactures excavators and dozers for the New Holland Construction brand.

Kobelco Construction Machinery America manufactures and markets a full line of compact, mid-size and full-size excavators ranging from 1.9 to 88 tons. Kobelco engineering is dedicated to power and precision, and every Kobelco excavator is designed and manufactured by Kobelco America to exceed customer expectations. With over 250 distribution outlets in North America, Kobelco excavators are supported by a network of experienced dealers and field service representatives. For more information, please visit www.kobelcoamerica.com.












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5/23/08
GRAND PRIX COMES TO SED 2008 http://northamerica.construction.newholland.com/press_detail.php?postId=569 Operators are able to prove their skills against the clock in precision handling of the latest in construction machines. 
To win one of the daily prizes, operators have to show their dexterity in the precise handling of materials using a New Holland E50.2 and an E18B MC. 
Winners will go forward to the UK Grand Prix Final on 28th June culminating in European Grand Prix Final  At the finals, operators from across Europe prove themselves against other challengers for the title and the European Champion’s prize will be to attend a real Grand Prix!
SED 2008 is also the UK showcase for the very latest in products. On display are the new models from the dozers, excavators, backhoe-loaders and wheel loaders ranges.  Machines on static display enabling visitors to look over the machines, check out the comfortable cab, convenient controls and the outstanding visibility that is to be found across the entire range of New Holland construction machines.
Having checked over the machine, visitors can also see various models being put through their paces to see the outstanding digging performance, manoeuvrability, strength and precision handling New Holland machines make possible.

Latest B-Series Tracked Excavators
From the heavy-line range of crawler excavators, and on show for the first time is the high-productivity E385B, with an operating weight of 38.5 t, the E215B in the popular 21 t. class, and in the 13 t class, the very popular E135B SR with long undercarriage and dozer blade. The latest series features new style, new cab, new arm and booms and new counterweight design.  
On demonstration is the all new E235B - the first to feature New Holland’s integrated noise and dust reduction (INDR) design.  
The entire counterweight and engine compartment is used as a cooling system and exhaust muffler, with air directed from one side of the machine, through the cooler cores, over the engine and out the other side.
New B-Series Backhoe-Loader
The latest upgrade to the New Holland backhoe-loader range is the B110B with pilot controls.  The new series benefits from the latest Iveco Tier III engine for more power (82 kW) with less fuel consumption and lower emissions.  A redesigned tilting hood for easier access to the engine enables easier servicing and maintenance. 
The more noticeable features are the curved backhoe boom, a larger size dipper cylinder and new backhoe bucket shapes, which work together to give an improved backhoe digging performance.

More Power to the New Holland Dozer Range
Being exhibited for the first time is the new D150B tracked dozer which has more power and more torque than the previous model due to the enhanced performance of Tier III engine technology. The new engine delivers more power with up to 10% less fuel.
Advanced hydrostatic drive and steering under power ensures a smoother operation.  The long travel drive with oscillating equalizer tracks bar give significantly improved blade levelling properties.  Visibility to the blade is excellent as a result of changes to the cab design, which, apart from more comfort, gives better all-round visibility.

 . . . And More
New Holland also has other machines on show to illustrate the full range capability the company provides.



New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com


Marketing Communications
Christina Luckett
New Holland Construction
Cranes Farm Road
Basildon, Essex SS14 3AD
Tel:   01268 292423
Fax:  01268 2922711
Email: Christina.luckett@cnh.com

PR Consultant:
Roger Lindley
CML & Associates
CML House, 7 Bell Mead
Sawbridgeworth
Herts CM21 9ES

Tel: 01279 600598
Fax: 0870 705 255
Email: roger.lindley@cmlpr.co.uk


Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit


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1/5/08
100,000th machine produced at Lecce http://northamerica.construction.newholland.com/press_detail.php?postId=160
With the series B, New Holland completes its assortment of wheel loaders, and it now offers the market a range of 8 models covering the whole spread from 10 to 23 tonnes.
Launched on the market last year, the W270B wheel loader is a very versatile, reliable machine, providing low fuel consumption, high productivity, exceptional stability and outstanding operator comfort.

“Serving about 70 countries, and exporting 80% of its output, the Lecce plant is a milestone in our company’s history,” declared Giampiero Biglia, Italian market manager for New Holland Construction. “During the last few years we have invested heavily in improving the already high quality standard of the machines produced, and we are proud of achieving this impressive production figure, which reflects the excellence of our production processes”.

Built in the early ‘70s, the Lecce plant is one of the New Holland centres of excellence for the production of real loaders, telescopic handlers and crawler dozers.
This production location’s key feature is its ability to manage a high degree of complexity. In fact, it produces 20 models of wheel loaders in almost 900 different version, 26 models of telescopic handlers with almost 1500 versions, and 10 models of crawler dozers in 120 versions.
All this is made possible by state-of-the-art production processes, variable mix assembly lines and, above all, the high degree of professionalism of the plant’s workforce.

“Today marks another major achievement for us, because we have also received the Product of the Year award, assigned to the telescopic handler by America’s Construction Equipment magazine,” stated Santi Cugno, plant manager.
Every year the magazine, recognised as one of the leading commentators on the equipment construction industry, selects the 100 new products it considers “winners” in their respective sectors in terms of technological innovation, productivity, environment-friendliness and safety. It chose the new New Holland series M telescopic handlers for their capacity to lift and handle materials, in these products’ first year of distribution in the United States.
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2/4/08
New Service Programme Built Around the Customer http://northamerica.construction.newholland.com/press_detail.php?postId=563 Giuseppe Fano, President and CEO of New Holland Construction, commented: “Our commitment is to give our customers the edge they need to be successful in today’s highly competitive environment. Today we are offering them a best-in-class service built around their business: available 24/7, effective, comprehensive and proactive – 360o service.”
The service, active from the 31st of March, will create an additional communication channel between the public and New Holland Construction, its dealers and its authorised workshops, and give dealers a powerful back up in supporting customers.
The New Holland Construction Customer Service team will be available around the clock throughout the year. They will be able to supply our sales materials, give information about our events and initiatives or the trade shows where New Holland Construction will be present.
The Customer Service team will be ready to assist existing or prospective customers with information on products and financing packages, and putting them in contact with their nearest dealer.
Customers with a technical issue or, in the unfortunate event of a breakdown, can contact the Customer Service team, who will activate the dealer or authorised workshop closest to where the machine is operating. 
For customers with New Holland Construction Heavy line products in warranty, roadside-type assistance with fast-track resolution will be activated immediately on receiving a call from the customer.  The Customer Service team will alert the nearest dealer or authorised workshop.
Our dedicated parts team will ensure 24/7 parts service, locate the required parts that are closest to the customer and ship them by express delivery service.
New Holland Construction’s technical and engineering teams will be on call to support the dealer and workshop technicians, resolve any technical issues and get the machine back at work in the shortest possible time.
The customer service team will follow up on every single call, coordinating New Holland teams and dealers as necessary. They will drive the process forward relentlessly, until they receive confirmation from the customer that they are satisfied with the solution.
This structured approach to service, which brings the customer into the process, will enable New Holland Construction to build a comprehensive knowledge base from all the feedback and case histories. The know-how acquired will be used by the Engineering and Service teams in the product development process and in devising the most effective solutions to the possible issues customers may encounter with their machines.
As product upgrades become available, the Customer Service team will coordinate with the customer’s dealer in order fit these upgrades on his equipment with no disruption to his schedule.

“Our new Customer Service programme, by bringing our customer, our dealer and our organisation close together, enables us to channel our resources in the most effective way and capitalises on our partnership with our dealers to act quickly when our customers need support and to take a proactive approach to ensuring their equipment is always performing to New Holland Construction’s highest standards of productivity, safety and environmental performance,” added Mr Fano.


 Notes to Editors:
•    The New Holland Construction Customer Service will be available in the following countries: France, Germany, Italy, Spain and the United Kingdom.
•    The fast-track breakdown assistance will be introduced in stages, with France, Germany, and Italy on March 31st, followed by Spain on April 20th and the United Kingdom by the end of the year, then the other European countries.
•    The products covered by the fast-track breakdown assistance are Crawler Excavators, Dozers, Wheel Loaders, Graders and Wheeled Excavators.
•    Some European operators may apply a charge if the call to the freephone number is made from a mobile phone.



Turin, 5 March, 2008



New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at  www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit



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5/3/08
Samoter 2008: New Holland meets the international press http://northamerica.construction.newholland.com/press_detail.php?postId=561 The President and CEO of the the Fiat Group’s yellow brand, Giuseppe Fano and his team will present to the international press their plans for the consolidation and continued growth of New Holland Construction, a leading brand in the industry. The meeting will be followed by cocktails, during which participants will be able to discuss some of the topics covered in greater detail with the brand’s representatives.

In addition, in the afternoon of the 5th of March,  journalists attending Samoter are invited to the New Holland Construction stand, where they will be able to meet the players of Juventus F.C., the world-famous football team sponsored by the brand, who will be there for a photo shoot.

Finally, New Holland Construction will also offer the international press the opportunity to test their skills with timed trials on some of its compact line products, by entering the New Holland Construction Grand Prix competition. This competition, previously reserved to professional operators, is in its second year of existence and will be open to journalists for the first time. The winner in the “Press” category will be announced at the end of the exhibition and will be able to enter the final of the 2008 edition of the competition. The Grand Prix will take place in an outdoor demo area of 10,000 m². Information about the competition will be available at the entrance to the demo area, located in the exhibition’s area E, or at the New Holland Construction stand in Hall 2.



Turin, 18th  February, 2008

New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

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2/18/08
CNH Announces New Appointment http://northamerica.construction.newholland.com/press_detail.php?postId=763 Mr. Fano will report to the President and CEO of CNH, Harold Boyanovsky.
Mr. Fano will take over from Franco Fenoglio who has elected to resign from the company after more than two years of service to pursue other interests.
Mr. Fano joined CNH in 2006. Most recently he served as Vice President Sales & Marketing, Europe of New Holland Construction, a position he retains in the interim. He is also President and CEO of New Holland Kobelco Construction Machinery S.p.A. He graduated from the University of Naples with a degree in civil engineering, in project, general management and business administration from Sinnea at Johns Hopkins University in Bologna. From 1996 to 2006 he held leading positions with Ingersoll Rand. Mr. Fano also serves as President of Comamoter (the Italian Association of construction machinery manufacturers).
"I am delighted to have Giuseppe assume a key role at CNH," said Mr. Boyanovsky. "His background and expertise will support the further development of New Holland Construction. I thank Franco for his leadership and contribution provided to the company. He has been instrumental in creating renewed excitement about the brand through his customer and market focus, and we wish him the best in his future endeavors."
CNH Global N.V. is a world leader in the agricultural and construction equipment businesses. Supported by more than 11,500 dealers in 160 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE: CNH), is a majority-owned subsidiary of Fiat S.p.A. (FIA.MI), More information about CNH and its Case and New Holland products can be found online at www.cnh.com.
 
Dec 20, 2007 09:30 ET
 
For more information contact:
Gualberto Ranieri
VP Communications
(+1) 630-887-2229
 





 
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12/20/07
Shopping for the New Holland Construction brand in Kiev http://northamerica.construction.newholland.com/press_detail.php?postId=762
The project has been brought to fruition by the conviction (and investment) of the Arm Group-Ukraine, one of the two local dealers, founded at the end of 2005 and now a leading player on the local market with an excellent performance in 2007, recording a 100 per cent increase in sales. Standing inside a shopping centre housing only luxury designer homes, the boutique – about a hundred square metres in area – will be located in the heart of Kiev, in elegant and refined surroundings.

“Of course, designer names and fashion usually have very little to do with excavators,” explains Luigi Monti, Vice President Global Marketing, “but bringing together two such apparently distant worlds is actually an operation which utilises the full potential of our brand. The merchandising line, launched just 6 months ago, has already achieved excellent results and New Holland Construction sees it as a business unit in its own right”.
“One of our objectives is to increase brand notoriety,” Monti continues. “Our research indicates that recognition has risen since 2005, and thanks to these latest operations it is still enjoying exponential growth. The aim for 2008 is to achieve 95% notoriety with our potential new customers. This is therefore a major brand repositioning operation”.

The boutique offers a wide, varied line of more than 800 articles: from the zip up sweaters to the technical skiing gear produced by Kappa, to the complete golf set by Wilson Staff, all the way through to Locman watches, there are no less than 22 brands included in the New Holland Construction collection.

“We decided to invest in New Holland merchandising because we are fascinated by Italian style and the wealth of the catalogue,” admits Olga Yushchenko Deputy Director on International Relations of ARM GROUP-Ukraine. “We have decided to promote the New Holland brand by means of a series of events, including the opening of a flagship boutique in the heart of Kiev, a fast-growing market. The key to our success will be the excellence of the product, together with the enthusiasm of our sales staff”.

The same approach is reflected by the new project started in association with Kappa, the sports and leisure clothing firm which has produced some of the garments in the catalogue.
All Kappa shops are to have a corner dedicated to New Holland Construction brand articles. Products are also available for purchase online at the internet address www.store.newholland.com.

Turin, 3 Dicember 2007

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel.: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit





 

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3/12/07
The Suhail Bahwan Group commits for a construction equipment experience with New Holland Construction http://northamerica.construction.newholland.com/press_detail.php?postId=761
The Spoke person from Suhail Bahwan Group declared: “This partnership will enable us to offer a full range of New Holland Construction products to our customers in our recognized role of solutions’ provider that meets the needs of the Oman contractors and customers. Our new 10M US$ facility with independent areas for sales, after sales service and spare parts will provide world class support to our entire customer base. “

This new facility that was officially opened today will offer New Holland Construction full line of 13 product families, 80 base models and over 600 configurations. With a 24 hours service-7 days a week customer call center in place, a full range of equipped service vans and huge investments in technicians and personnel training done throughout the month of December, the company is ready to provide a best in class customer support service.

“We are confident that our joint resources of high performing and competitive products together with a highly committed partner with its strong distribution network will be the key success factor for our mutual growth in this region. ” said Franco Fenoglio, President and CEO of New Holland Construction.
 
Sushail Bahwan Group is a  big player in  the automotive  industry , with more than 10.000 employees and 40 years  experience in very diversified businesses. The Group is a billion-dollar conglomerate of 35  different companies, with a huge network of branches  operating throughout the region  and  representing more than 100 of the world’s best known and trusted brands  in  the industry.

Muscat, November 15, 2007

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at  www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit




 

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11/15/07
The New Holland World Just One Click Away: The WEB UNIVERSITY. http://northamerica.construction.newholland.com/press_detail.php?postId=754 The new online training platform “WEB UNIVERSITY” that has been promoted by New Holland Construction has just been launched to coincide with the conclusion of the days of the “Yellow Days” training and refresher courses which are open to all dealers. 

The new training platform, established in synergy between the Fiat Group’s construction sector firm, with its yellow logo, and Iveco, the Group company which manufactures industrial vehicles, will serve the needs of all the personnel, on both the technical service and the sales side of the entire dealership network.

“Initially, the new training system will provide web modules intended only for the European sales force, focusing on two specific products: skid steer loaders and telehandlers,” explains Elena Sacerdote, New Holland Construction Head of Training, “but we will very soon be expanding the range of training aids on offer to cover the American market and the entire product range.”
 
Every user accessing the programme will be able to select the WBT (Web Based Training Modules) which can be tailored to suit their own specific needs and market.  The modules last 45/60 minutes each, are available in all the main European languages, and come complete with final tests and certificates to allow verification of the results participants have achieved.

One of the main added values of this new training vehicle is the provision of a state-of-the-art Help Desk, unique in the sector, staffed by different teams of native-speaker experts, present in the various European countries, round the clock, seven days a week.


Turin, 26th September, 2007   


New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at  www.newholland.com.


Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

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9/26/07
New Holland Construction equipment in the mouth of the Volcano http://northamerica.construction.newholland.com/press_detail.php?postId=752
This important project started at the end of June, with New Holland Construction working in collaboration with the Etna Park Authority and Cableway, and has just come to a close.

In an atmosphere which could be described as almost moonlike, the machines -  two crawler excavators, an E485 and an E215B built in the San Mauro factory, and a W190B wheel loader, built in the Lecce plant - worked for approximately one month and were supplied on free-loan, together with an Iveco Trakker truck.

The vehicles were used to repair the infrastructures of the ski slopes which were hit by the last volcanic eruptions in the year 2000, when the black ash was transported as far as Libya by the wind. The E485 was used for the excavation operations, whilst the E215B was perfect for finishing and eliminating the lava debris on the basalt core. The W190B wheel loader was used to level the ski slopes and bring the material required for finishing to a height of 2,500 metres.

“It was an imposing and hard job. The machines had to work on quite inaccessible ground, at a height of 3,300 metres – explains Riccardo Antico, New Holland Construction Manager for the Italian market – but our machines met the challenge. Working for the protection and recovery of such an exceptional environment is a reason to take pride in what we do as well as a job of public utility for the whole community”.

The giant New Holland Construction machines also managed to reopen the road that had been submerged in 2006 by an enormous lava flow. This sole link between the North and South sides of the volcano, a crucial connection in the case of an emergency, was hidden under 500 metres of solid lava. The route allows vehicles to move from one side of the Mount Etna to the other in minutes, essential for those monitoring the volcano’s activity as it is the only escape route in the case of an eruption.  Today, thanks to New Holland Construction machines, this strategic road, so important in emergencies, can once more see the light.

Turin, 7th of August 2007

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit


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7/8/07
New Holland Construction Celebrates 35th Anniversary of Skid Steer Loader http://northamerica.construction.newholland.com/press_detail.php?postId=161 A pioneer in the skid steer loader market, New Holland Construction is celebrating the 35th anniversary of the company’s first skid steer loader, the New Holland L35, which was introduced in 1972.

“Thirty-five years ago, New Holland introduced the L35 skid steer loader—the first skid steer loader in the construction industry with ROPS and a vertical parallel lift boom system,” said Terry Sheehan, vice president, New Holland Construction. “The L35 skid steer loader exhibited the same stability, low center of gravity and large load capacity-to-equipment weight ratio which New Holland Construction skid steer loaders still maintain today.”

“The first New Holland skid steer loader literally forced the entire construction industry to try to match our vertical parallel lift system, while we maintained our patented Super Boom™ design, which allows New Holland Construction skid steer loaders to lift higher and further out than any other skid steer on the market, providing superior versatility and productivity to our customers,” Sheehan said.

220,000th unit
“Since the introduction of the New Holland skid steer loader in 1972, we have produced more than 200,000 skid steer loaders around the needs of our customers,” Sheehan said. “I’m proud to say that the 220,000th New Holland Construction skid steer loader will roll off our production line in 2007.”

“Bottom line, the New Holland skid steer loader was the best skid steer on the market when it was introduced in 1972, and it’s still the best skid steer on the market today”, Sheehan said. “Being a leader in product innovations and improvements for the past 35 years—and having produced more than 200,000 skid steer loaders during that time—is a milestone we can all be proud of here at New Holland Construction.”



35 years of innovation
Combining incredible stability with the superior reach of the Super Boom vertical lift linkage, New Holland Construction skid steer loaders provide more lift capacity per pound of total machine weight to move bigger loads, increasing productivity and improving the customer’s bottom line.

“The longer wheelbase of New Holland Construction Super Boom skid steers already provides the smoothest ride and lowest center of gravity on the market,” said David Daniels, brand marketing manager, New Holland Construction. “Operator comfort has been further improved with features that include a standard suspension seat and contoured arm rests for more elbow and forearm support during long hours on the jobsite.”

Daniels added that New Holland Construction has also introduced pilot controls on the five largest skid steer models (L170, L175, L180, L185 and L190), allowing operators who prefer pilot controls to work more productively and comfortably. “Our hydraulic pilot controls provide instant response and maximum control with minimum effort, resulting in precise control,” Daniels said. The left joystick controls steering and travel while the right joystick controls lift arm and attachment tilt.

Deluxe cab
One of the most visible changes between the L35 skid steer loader and today’s line of New Holland Construction skid steer loaders is the cab and operator’s environment. Marking the 35th anniversary, New Holland Construction has introduced a new deluxe cab design for the Super Boom skid steer loaders (models L150 through L190) and compact track loaders (models C175, C185 and C190). The deluxe cab features increased space, visibility, operator comfort and ease of operation for greater worksite efficiency.

“Our deluxe cab interior features full-covering, noise-absorbing trim for an even more comfortable, quieter place to work” Daniels said. “Available as an option, an additional sound-suppression package reduces noise levels by up to three decibels from the operator’s station for an even quieter cab environment.”

A large, convex glass door opens a full 90 degrees for easy entry and exit. When closed, the door provides superior visibility to all corners. The side windows feature detents that lock into position and remain stationary during operation. They can be easily removed without tools when it’s time for cleaning. The see-through roof panel provides a clear view to the bucket or attachment – even when positioned at full height. Like the side windows, the optional cab top window can be easily removed without tools for cleaning.

L175 skid steer
Earlier this year, in honor of the 35th anniversary of the New Holland skid steer, New Holland Construction introduced the L175 skid steer loader, which fits the fastest growing 2,000 lb SAE-rated load capacity category. Continuing New Holland Construction’s tradition of producing skid steers with the highest lift capacity to operating unit weight ratios available on the market, the L175 features a New Holland turbocharged engine rated at 60 gross horsepower and has a bucket breakout force of 4,300 lbs and an operating weight of 6,230 lbs.

“Like all New Holland Construction skid steer loaders, the L175 has one of the fastest boom and bucket cycle times in the industry,” Daniels said. “With a full ten-foot lift height and 29 inches of forward reach, the L175 reaches higher and farther than other similarly-sized skid steer loaders and, combined with incredible stability, the operator can move bigger loads to increase productivity and improve the bottom line.”

Special 35th anniversary edition model
A special custom black and silver 35th Anniversary skid steer loader model will be on display at numerous 2007 trade shows and exhibits in North America.

The nine skid steer loader models from New Holland Construction, which range from 16.5 to 80 gross hp, can tackle a variety of landscaping, construction, demolition or farming applications.
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7/31/07
Machinery for Security and Defence at Eurosatory in Paris http://northamerica.construction.newholland.com/press_detail.php?postId=743
This year, New Holland Construction took part in this important show for the first time, sharing a corporate exhibition area with Iveco and FPT.

New Holland took advantage of Eurosatory’s international setting to present its heavy and light product ranges in military camouflage version, attracting considerable interest from the many delegations that visited the stand.

With 13 product families, 80 basic models and more than 600 configurations, New Holland is able to offer solutions that meet the specific requirements of specialised industries such as Security and Defence, with special versions of machinery that provide levels of safety and protection complying with military specifications.

New Holland products, and the special versions in particular, benefit from a dedicated service support. It operates within the framework of New Holland’s unique recently launched Customer Service, available 24 hours a day, 7 days a week, 365 days a year through the free-phone number 00800-64655263.
Finally, in order to meet customers’ requirements in technical assistance and safety on the jobsites, New Holland devotes particular attention to operator and technical training. The company thus provides training courses as well as specialist training sessions for military personnel.

Turin, June 25 2008   

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.


Press Office
Silvia Cassani
Tel: +39 011 0086251
Fax: +39 011 0086730
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

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6/25/07
New Holland equipment helps move “Big Merino” http://northamerica.construction.newholland.com/press_detail.php?postId=742
The Big Merino found itself off the tourist track and the decision was made to move the 97 tonne icon 900 metres up the road.

Built in 1985, thousands of visitors over the years have enjoyed climbing to the top level for a 'sheep’s' eye view of the city of Goulburn. In its heyday the 17 m long, 15 m high ram, affectionately known as Rambo, would attract loads of people per day.

“Our role was to demolish the souvenir and gift shop and move the material off site to allow a specialist team to come in and relocate Rambo,” Andy Divall, Director of Divall’s Earthmoving, said.

“It took us two to three days to complete the job. Our LM435A telehandler was used to lift out the iron and aluminum window frames, while our EH35B mini excavator was used to demolish the brick walls.

“It felt really great to play a part in this piece of local history. The Big Merino is a local and Australian icon and knowing that I helped move him to his new ‘paddock’ will make for great storytelling in years to come,” explained Andy.
As one of the largest companies in the Goulburn area, Divall’s Earthmoving moved to New Holland construction equipment two years ago after meeting with local dealer, Ranger Geale. Sales Manager, Mark Geale, says Andy was impressed with the features of New Holland Construction’s compact  equipment range which came at a competitive price.
“We’ve got around 90 employees and work on a range of jobs from subdivision work to work for the local council. Because of our size and reputation, reliable equipment is important to us so the move to New Holland for compact gear and telehandlers was not something we did lightly.”
The LM435A was chosen because of its versatility, Andy said. “With a 6.8 m lift height and 3.1 tonne capacity, the LM435A is the ideal machine for use on a wide range of jobs. The unit also features a 110 Hp engine with a heavy duty four speed power shift transmission so it’s a productive and economical machine to have on site.”
The EH35B is the first mini excavator Divall’s Earthmoving has ever used. Prior to this the company relied on larger 20 tonne excavators. However, with its zero tail swing and powerful engine the EH’s versatility won Andy over.
“It’s got a breakout force of 27.4 kN and a powerful digging depth of up to 3.8 metres, yet it’s small enough to use in the tightest of spaces,” Andy said.
Along with this the EH35B is powered by a 29 Hp engine and features a two flow hydraulic system for fully simultaneous movements including blade and slewing. Pilot controls ensure ease of use.
Andy’s New Holland fleet also includes a second LM435 telehandler and an LE45 mini excavator.

Turin, June 22,  2007


New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.


Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit

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6/22/07
New Holland digs deep in London v http://northamerica.construction.newholland.com/press_detail.php?postId=740 When completed, The Grange St Paul's Hotel. currently under construction in the shadow of St Paul's Cathedral will be London's latest 5-star hotel. Like so many inner London projects, the construction works have not been without their challenges.
The contractor for the excavation and concrete frame construction is J. Reddington Ltd who has enjoyed an excellent working relation with the Architects, Buchanan Associates Architects Ltd.
Damian Horan, Project Engineer for the contractor said that apart from the usual problems of working in a very restricted site, with office building to all four sides, the most difficult challenge has been in scheduling logistics in deliveries to the site, which can only be accessed via a narrow, cul-de-sac.
Another problem was minimising equipment in the 2,000 m², which had to be excavated to a depth of 14 m to provide for the three-level basement. One solution was to bring on to site a New Holland E215LC ME hydraulic excavator, a standard excavator which can be easily converted to add a third boom to provide exceptional reach to a depth of over 15 m.
This ability made final excavation of the foundations a relatively simple task. Apart from being able to reach to the bottom of the excavation, the ability of the boom to fold up close to the machine during loading meant it could load trucks parked close to the machine, and away from the adjacent office block. The E215 LC ME is also a very quiet machine, thereby helping the contractor to keep sound levels to a minimum.
The operator said, “The excellent visibility to the bucket, even at full reach, throughout the swing and into the truck make it a lot easier that it might have been. The controls are also very responsive making for faster bucket loading, raising and swivelling.”
A 4,870 kg New Holland E50.2SR, in the bottom of the excavation assisted in feeding the pile from which the E215LC took the material.
Before being configured for the final excavations, the E215LC was used as a standard 23 t. excavator working in the pit, together with the E50.2SR, which, with zero tail swing, could work closely alongside excavation walls. During the early stages of the ground excavations, the long-reach configuration proved invaluable where it was not feasible to move the excavator closer to the area being worked.
The ground works started in May 2006 for completion in July 2007. Work has already started on constructing the basements and the eight above-ground storeys.
The £75 million project is being undertaken by Grange Hotels, a company with a range of luxury hotels across central London and is scheduled for opening in August 2008. The hotel will comprise 435 guestrooms, conference centre, restaurants, bars and a health club.

June 8, 2007

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

CNH Marketing Communications
Jeanne Langton
CNH UK Ltd
Cranes Farm Road
Basildon,
Essex SS14 3AD
Tel: +44 (0) 1268 292270
Fax: +44 (0) 1268 292711
Email: jeanne.langton@cnh.com    PR Consultant:
Roger Lindley
CML & Associates
CML House, 7 Bell Mead
Sawbridgeworth
Herts CM21 9ES

Tel: +44 (0) 1279 600598
Fax: +44 (0) 870 705 255
Email: roger.lindley@cmlpr.co.uk
 


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8/6/07
New Holland B110 backhoe loader Donated to Bulgarian Interior Ministry http://northamerica.construction.newholland.com/press_detail.php?postId=736
New Holland has been in the Bulgarian market for more than 10 years, thanks to its relationship with its importer Engineering NM, the exclusive New Holland equipment dealer for the country. For 2007, New Holland estimates that it will deliver around one hundred machines in Bulgaria, increasing its market share.

“With this gift, New Holland wishes to give its support to a constantly growing country, with which we enjoy a good relationship; we must remember that we are the second biggest importer of construction equipment into the country,” explains Fabrizio Cepollina, Sales Director, East Europe, CIS, Africa & Middle East.

Following its entry into the European Union in January 2007, Bulgaria has enjoyed unrivalled growth rates, expanding from about 800 construction machines last year to the 1400 units forecast for this year, an increase of almost 100%.

Turin, 17th May, 2007

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

Press Office
Silvia Cassani
Tel: +39 011 0077867
Fax: +39 011 0077941
newhollandce.communications@cnh.com
www.newholland-tools.com/press-kit


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5/17/07
Global force in construction business opens its doors in Bahia, Brasil http://northamerica.construction.newholland.com/press_detail.php?postId=552 Global force in construction business
opens its doors in Bahia, Brasil
 
           
 
With more than 30 years experience as a dealer in the state of Minas Gerais,
the company BAMAQ, one of Brasil’s most traditional construction equipment dealers, is now determined to consolidate the global, New Holland brand in the important, neighbouring state of Bahia.
 
Building on history and a solid foundation
 
Since it set up its first undertaking in Minas Gerais in September 1974, Bamaq operations have been marked by both its customer care and by its impressive accomplishments in the marketplace. At the time, the New Holland heritage brand, Fiatallis, manufactured only the AD7B and AD14 dozers and Bamaq was responsible for over 80% of the sales to Companhia Agrícola de Minas Gerais. Those machines built most of the agricultural infrastructure in the state of Minas Gerais, now one of the wealthiest states.
 
Still in the 1970’s, Fiatallis launched its first hydraulic excavator, the S90, and, three years later, the S90 was the market leader. “We overcame the barriers to the brand’s acceptance and decisively proved the quality of both Fiatallis products and our service”, said Maximino Pinto, Bamaq’ Managing Director.
 
“Today, 31 years later, Bamaq and New Holland are ready to write a new chapter of the same successful history in Bahia. “Both states are similar in size, have strong production sectors in common, such as mining and reforestation, and rely on large contractors who operate both domestically and abroad. Evidently, we are entering the market with respect and caution, but I’m sure our experience will help us succeed in Bahia”.
 
After-sales service quality is one of the key success factors and Bamaq, having won a number of awards over the years,  is acknowledged as one of the best-prepared dealers to provide parts and service support to both New Holland and Fiatallis equipment.
 
The company has invested R$ 5.5 million to set up two branches in Bahia, one in Salvador, the state capital, the other one in Teixeira de Freitas, in southern Bahia, a region characterised by large, renewable forest projects. Bamaq’s after-sales service relies on an inventory worth R$ 6 million, comprising in excess of 180,000 parts and thereby ensuring prompt compliance with more than 90% of the parts orders. Both branches count on fully equipped vehicles to provide on-site technical assistance services, in addition to which Bamaq’s branch in Montes Claros, northern Minas Gerais, will cover part of southern Bahia.
 
New Holland president Franco Fenoglio in Brasil
 
Franco Fenoglio, president of the New Holland brand worldwide, visited Brasil from May 28 to June 1 and, in spite of the short time available, engaged himself in a variety of activities: the inauguration of the Bamaq branch in Bahia; meeting customers from the Goiania dealer Cotril and, holding meetings with New Holland professionals from all over Latin America.
 
“In spite of my short stay, it’s quite clear to me that we took the right path. The Brasilian market and our dealers have captured the spirit of this new global force in the construction business. I’m sure we will increasingly consolidate the New Holland brand here; a strategic market for us”, said Fenoglio. “Besides, I was pleased to know a little bit more of this country. Nobody remains indifferent to Brasil and its extraordinary culture”, he added.
 
Fenoglio experienced two of Brasil’s many facets. In Bahia, the land where the Portuguese first arrived in Brasil, he attended a presentation by the Ilê-Aye, the most famous Afro-Brasilian group in town, fostering a number of music, dance and educational projects with an aim to enhance awareness about and fight against prejudice and discrimination in Brasil.
 
The group’s drum corps, a tradition in the Salvador Carnival, performed during Bamaq’s inauguration and played around New Holland’s most recent product in the market, the E215LC crawler excavator; the event was attended by In excess of 300 local customers. “That was a wonderful party, clearly marked by optimism about our arrival”, said Fenoglio.
 
The state of Bahia now enjoys one of the highest growth rates in Brasil, offering a modern service infrastructure and industrial centres. The petrochemical industry, reforestation (for pulp and paper production) and mining (limestone, granite, kaolin and quartz) are economic highlights, not to mention tourism, with more than five million visitors to the state  every year.
 
Important customers in the Midwest
           
After his visit to Bahia, Fenoglio familiarised himself with the reality of the Brasilian cattle business, meeting a number of Cotril’s most important customers in the Midwest (Goiás, Mato Grosso, Tocantins and Federal District) on one of the biggest farms in the state of Goiás. Customers representing the top players of the region’s construction sector and agribusiness arrived at the distant farm by plane and helicopter.
 
“We were very proud to host the worldwide president in our country. Franco Fenoglio’s visit to a farm at Brasil’s hinterland shows how close to each other we are in the building of a global brand, while respecting and understanding the local cultures”, said Cotril director Domingos Ávila Júnior.
Goiás has one of the five largest cattle populations of all the Brasilian states,
 
delivering in excess of 5 million heads of cattle with  approximately
 
600,000 tons of meat per year, of which 15% is exported. The Brasilian cattle
 
breeding business has adapted itself to the constant changes in the world
 
marketplace. In the Midwest, most beef cattle farms already use state-of-the-art
 
biotechnologies based on research carried out by universities and government
 
entities.
 
 
By establishing itself in this vital region, New Holland continues to expand its
 
global presence and strength.
 
 
New Holland is a global, full-line construction equipment brand bringing together
the knowledge and experience of its heritage brands - Fiat Kobelco, Kobelco, O&K,
New Holland Construction, O&K and Fiatalis. New Holland is supported by more
than 700 dealers with more than 1600 outlets in over 100 countries, plus the strength
and resources of its world-widecommercial, industrial, product support and finance
 organisations. More information about New Holland and its products can be found
 on line at www.newholland.com.
 
 
Press contact: Derrick Butterfield
Tel: +33 (0)3 44 74 21 64 - Fax: +33 (0)3 44 74 23 35
E-mail: derrick.butterfield@cnh.com
 
http://www.cnh-ce.com/press-kit
 

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6/7/06
HYBRID http://northamerica.construction.newholland.com/press_detail.php?postId=169 Thanks to its global alliance partner, Kobelco Construction Machinery Co. Ltd., Japan,  New Holland is proud to show on its stand at Intermat the “HYBRID”; the next step in the development of truly “environmentally friendly” construction equipment machinery.

 

Featuring both a diesel engine and an electric motor, the prototype HYBRID underlines the advanced technology of Kobelco in the domain of crawler excavator design, development and manufacture.

 

Kobelco has been studying new hybrid technology in order to reduce emissions as well as fuel consumption of hydraulic excavators and this development has been accelerated in order to be in line with the Kyoto protocol and its declared intent of preventing global warming.

 

 

The objective of this prototype Hybrid: to achieve a 40% reduction in fuel consumption and COâ‚‚ emissions compared with the current diesel engine base model.

 

The hybrid system allows for the use of a smaller diesel engine, compared with a standard machine; the engine working together with the electric motor. The smaller engine contributes to lower emissions and fuel consumption - another valuable and diminishing resource - but without sacrificing the machine’s digging performance.

 

 

The newly installed electric motor assists the engine in driving the hydraulic pumps, which connect to the boom, arm and bucket cylinders and also to the travel motors. The battery supplies electricity to the both the electric motor and the electric swing motor.

 

In addition to reduced fuel consumption, the use of the smaller diesel engine should also reduce noise pollution, an important environmental issue. This is especially important when equipment is working in congested and densely populated urbane areas such as inner cities, to which the compactness of this machine would be ideally suited.]]>
4/25/06
New Web Tools launched at INTERMAT… http://northamerica.construction.newholland.com/press_detail.php?postId=167 With the Internet being used increasingly as a major source of information in helping to make business and investment decisions, its 24 hour a day, 7 day a week availability being its greatest asset, Intermat 2006 sees the roll-out of the New Holland Dealer Web Site, an industry-leading and cost-effective solution and, incorporating a Used Equipment Locator.www.newhollandused.com

 

Designed to provide each dealer with a consistent appearance in their presentation of the New Holland global brand, the dealer web sites are accessed directly from the brand’s own web site dealer locator. The dealer has available to him all the options to customise, extend and improve his offer to New Holland customers, helping to build his and the brand’s image alike.

 

The site has been developed by the best web designers to offer not only a powerful and productive tool but with no sacrifice to its user-friendliness and ease of consultation.

 

The sites feature professional graphics and web content fully coordinated with the New Holland brand web site. New products, new photographs, the latest news and events, commercial and financial information… can be selected and updated automatically. Modifications to the brand web site are, therefore, automatically picked up by the dealer web sites, ensuring they be constantly up to date.

 

Said a company spokesman, “Whilst dealer web sites can vary enormously in terms of appearance, content and ease of operation, it is vital for New Holland that our dealers present a consistent, strong image for the company. In addition, it is an approach that enables us to keep customers in the New Holland environment once he moves from the brand web site to a dealer web site, both of which present the same look and feel, organisation and page layout”.

 

The Dealer Web Site includes a Hire section and a Guest Book section, enabling customers to insert comments, opinions and requests in addition to their personal contact details. Such information is enormously helpful to dealers in terms of developing mail shots and generally developing their businesses.

As an interim part of the dealer web sites, New Holland has introduced the Used Equipment Locator, the most comprehensive, used equipment tool available, enabling dealers to more effectively dispose of both used equipment and any trade-ins they take as part of their normal way of doing business. For customers who are not looking to purchase new equipment, New Holland dealers can more effectively help them to locate just what they require.

 

The system is easy to use, offering a choice of up to 20 photographs of each piece of equipment available in addition to providing exact data on the machine and its configuration, thereby providing the customer with the best opportunity possible to fully consider the equipment prior to making his investment. Interested buyers from all over the world have easy access to first class used machines and receive consistent information on their working hours, locations, specifications and prices.

 

 

Together with the recent introduction of the company’s Global Dealer Portal, New Holland continues to bring powerful business tools to the aid of its dealers and end customers around the globe, ensuring it be easier for them to do business with New Holland and easier to develop their own.]]>
4/25/06
Four great brands unite to become one, but even stronger http://northamerica.construction.newholland.com/press_detail.php?postId=172 Since its creation five years ago, CNH has managed and supported five well respected and established construction equipment brands - Fiat Kobelco, Kobelco, O&K, New Holland Construction and Case, the only global, full-line brand within CNH. Now the strengths of the already successful, specialist and regional brands are being united to create a second, global, full-line brand – New Holland – to compete alongside Case in world markets, whilst CNH preserves and continues to support its global alliance with Kobelco. 

 

 

In Europe, the Kobelco name, a brand name of Kobe Steel, will be included as an endorsement on New Holland crawler and mini-excavators, maintaining the design and technology link with Kobelco and further reinforcing the confidence customers feel in these products. In North America and the Asia-Pacific region, the Kobelco brand will be retained as an “excavator specialist”, supported by its own dealer network.

 

 

“CNH continues to support and further strengthen the Case brand and will continue working with its second, global alliance partner, Sumitomo, for the on-going development of the Case crawler excavator line”, said Harold Boyanovsky, President and General Manager of the construction equipment business.

 

 

“In uniting these established brands, each of them a successful and significant player in its respective, geographic area, CNH is making a powerful, “full-line” offering of the already successful New Holland global brand, in the best, long-term, interest of customers and dealers alike”.

 

 

Customer-driven, this fusion of brands could not have been achieved had the company not remained dedicated to satisfying the needs of its loyal customers along the way. From continuing to offer customers the brand and products in which they had invested and placed their trust, CNH moved quickly into pioneering platform engineering in the construction equipment industry. The process allowed for new products to be progressively developed and introduced using the very best technology, design and production capabilities whilst CNH continued to develop and strengthen each of its brands.

 

 

In the last three years alone, this investment has seen 266 new models brought to market, as CNH has striven to exceed the expectations of its customers and attract new ones. With those new products now proven - “tried and tested” - in the marketplace, and accepted in the minds of their customers for their profitable performance and sheer dependability, all are now united into the New Holland global brand.

 

 

New Holland now brings together the 235 years of combined history and experience of Fiat Kobelco, Kobelco, O&K and New Holland Construction and emerges as a leading brand and global player in the construction equipment industry, but with a unique quality. From day one, it is a brand with a product line which already has the highest reputation for hard working performance and service support to customers, all over the world, and with the on-going support, commitment, drive and resources of CNH. 

 

 

More than history and experience, New Holland unites the individual strengths and values of the brands it has inherited: The technology of Fiat Kobelco, consolidated by the global alliance with Kobelco, a world specialist in crawler excavators; the capacity for innovation on which O&K has earned its reputation; the quality, light equipment specialist products of New Holland Construction and, of course, the renown of the already global New Holland name.

 

 

Uniting the strengths of the dealer networks

 

The New Holland dealer network unites the strongest dealers from the previous networks; dealers who share the CNH vision for the future of this second, global, full-line brand and the mission to provide total customer satisfaction.

 

For the most part, these dealers are already known to the majority of their customers. They know and understand their customers’ daily problems and are more committed than ever to providing the best products and the best follow through service, with one, clear objective in mind - the enduring success of their customers' businesses.

 

The New Holland full-line product offering will further expand the dealers’ front line capability to even better support their current, loyal customers, whilst being part of the New Holland family represents a further guarantee of investment and growth, opening up new opportunities and attracting new customers.

 

Of course, the dealer network will continue to provide parts and service support

to all the loyal customers who own and operate equipment carrying the Fiat

Kobelco, Kobelco, O&K and New Holland Construction names.

 

 

A completely renewed model line-up

 

 

The New Holland model line-up is probably the most modern in the industry

today. Between April 2003 and October 2004, 80% of the models that constitute

the new range have been completely renewed; the remaining 20% will be renewed

between November 2004 and June of this year. Few, if any, manufacturers in

the industry can claim such an achievement.

 

 

The full-line range will comprise 71 base models across 12 product families:

 

 

Heavy Line:

5 product lines – 41 basic models:

 

Crawler Excavators

15 models, from 12 – 80 t

 

  • E115 SR – E135 SR
  • E145 – E175  – E195
  • E200 SR – E215 – E235 SR
  • E245 – E265
  • E305 – E335
  • E385 – E485 – E805

                                                                       

Wheeled Excavators

8 models, from 12 – 24 t

 

  • MH3.6
  • MH City – MH4.6
  • MH Plus – MH Plus C
  • MH5.6 – MH6.6 – MH8.6

 

Wheel Loaders

9 models, from 110 – 272 hp

 

  • W110 – W110TC – W130
  • W130TC – W170 – W170TC
  • W190 – W230 – W270

 

Dozers

4 models, from 140 – 345 hp

  • D150 – D180 – D225 – D350

 

Graders

5 models, from 110 – 200 hp

 

  • F106 – F140 – F156 – F170 – F200

 

 

Compact Line:

7 product lines – 30 basic models (including Power Shift version for Backhoe

Loaders):

 

Mini-Excavators

10 models, from 1 – 5 t

 

  • E9 SR
  • E16 – E18 (Conventional models)
  • E20.2SR – E22.2 SR – E27.2 SR
  • E30.2 SR – E35.2 SR – E40.2 SR – E50.2 SR

 

Midi-Crawler Excavators

2 models, from 7 – 8.5 t

 

  • E70 SR – E80 MSR

 

Midi-Wheeled Excavators

I model, from 9.5 – 10.5 t

 

  • MH2.6

 

Compact  Wheel Loaders

4 models, from 50 – 80 hp

 

  • W50 – W60 – W70 – W80

 

Backhoe Loaders

5 models, from 75 – 110 hp

 

  • LB75 – LB90 – LB95
  • LB110 – LB115

 

Skid Steer Loaders

6 models, from 600 – 1200 kg payload

 

  • LS140 – LS150 – LS160
  • LS170 – LS180.B – LS185.B

 

Telehandlers

3 basic models, from 13 – 17 m, with 8 model variants *

 

  • LM1330 – LM1333
  • LM1340 Turbo – LM1343 Turbo
  • LM1345 Turbo – LM1443 Turbo
  • LM 1445 Turbo – LM1745 Turbo

 

* Model variants: 0 = Without stabilisers – 3 = Narrow stabilisers – 5 = Large stabilisers

 

 

As New Holland emerges, the focus remains on the customer.  New Holland addresses the future and the need to focus and invest in a single, powerful, global, full-line brand… in the best interests of both current and future customers. The expanded global market for New Holland products will significantly enhance the residual value of customers' equipment, further protecting their investment.

 

 

With proven products, service support commitment for current and new customers alike and a dealer network stronger than ever, New Holland represents a powerful, global force and, as such, presents a powerful, new challenge to the market. 

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1/29/05