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13 Apr 2012 - New Holland Construction celebrates 40 years of skid steer loader leadership

New Holland Construction is celebrating 40 years of manufacturing skid steer loaders – compact, fast-moving and versatile machines found on almost every construction, landscaping and agriculture project. The company’s leadership in the skid steer loader category began in 1972 with the introduction of the L35 – the industry’s first vertical lift skid steer loader equipped with the patented Super Boom® lift linkage.

Today, New Holland skid steer loaders are sold in 120 countries around the world through New Holland Construction and New Holland Agriculture dealer channels.

“New Holland Construction is proud of its rich history of product innovation and commitment to quality. For 40 years, equipment operators have trusted New Holland Construction skid steer loaders to earn a living and tackle a variety of construction, landscaping and agriculture applications,” said Dave December, director of global marketing communications, CNH Construction Equipment. “And for 40 years, New Holland Construction has been committed to meeting the unique needs of contractors and other construction equipment users, including tens of thousands of owner-operators who got their start in the business with a New Holland Construction skid steer loader.”

Since the introduction of the L35, New Holland Construction has produced more than 200,000 skid steer loaders for customers in the construction, landscaping and agricultural markets.

The company’s largest selling skid steer loader model in the world is the New Holland L218 Super Boom. Rated at 57 hp (42 kW), the L218 has an operating weight of 5,850 lbs (2,660 kg) and a bucket breakout force of 5,435 lbs (24.2 kN).

A special 40th anniversary logo has been created to commemorate this industry milestone. The logo will be prominently displayed at industry events at which New Holland Construction is participating this year, including INTERMAT 2012, April 16-21 at the Paris Nord Villepinte Exhibition Centre in Paris (visit New Holland Construction at stand 5a G 144, 5a J 144); M&T Expo 2012, May 29-June 2 at the Centro de Exposições Imigrantes in Sao Paulo (visit New Holland Construction at internal pavilion stand #2, C Street); and GIE+EXPO 2012, Oct. 25-27 at the Kentucky Exposition Center in Louisville, Ky. (visit New Holland Construction at Booth 1054).

Super Boom legacy continues
“The first New Holland skid steer loader literally forced the entire construction industry to try to match our Super Boom design,” December said. The Super Boom design delivers superior lift and reach, allowing New Holland skid steer loaders to load material to the center of trucks faster and more efficiently than competitive models.

While the Super Boom design has undergone a number of important innovations since 1972, from the original L35 skid steer loader, to the LX Series, LS Series, B Series, L Series and the new 200 Series, New Holland Super Boom skid steer loaders have remained in a class of their own. In 2005, the first New Holland Construction compact track loaders featuring the Super Boom design were introduced as an alternative to skid steer loaders to work in tough conditions and terrain like soft or muddy ground or slopes.

“With a well-earned reputation for having more lift capacity and outstanding stability, New Holland Super Boom skid steer loaders can move bigger loads, resulting in increased productivity and an improved bottom line,” December said.

Unmatched stability
The original L35 skid steer loader exhibited the same stability and low center of gravity as the 200 Series skid steer loaders introduced by New Holland Construction in 2011.

“New Holland introduced the long wheelbase concept to skid steers loaders, and the new 200 Series machines continue that tradition with the longest wheelbase in the industry,” December said. “When combined with a low center of gravity, the result is a smooth and stable ride.”

Superior cab comfort and visibility
New Holland Construction 200 Series skid steer loaders feature the widest, most comfortable cab in the industry, providing more head and foot room, and offering superior visibility in critical zones.

"The 200 Series skid steer loaders include a number of operator comforts – like a heated and air conditioned cab and a keyless start – and productivity features – like hydraulic couplers, Glide Ride and high flow hydraulics – that operators 40 years ago couldn't possibly imagine," December said.

Attachments increase versatility
New Holland offers more than 50 skid steer loader attachments—including augers, brooms, dozer blades, grapples, hammers, pallet forks and rakes—to handle countless applications. Operators can count on New Holland attachments to boost their productivity. For customers who frequently change attachments, the new skid steer loaders feature a hydraulic heavy-duty coupler.

"As we celebrate this significant milestone, we also recognize the many great contributions New Holland Construction employees have made over the last 40 years to produce our legendary skid steer loaders and help make this company a global leader," December said.

In North America, New Holland Construction sells and services compact products and associated attachments – including the successful skid steer loaders, compact track loaders, tractor loaders, loader backhoes, compact wheel loaders and compact excavators – to customers in the landscaping, utility, residential construction and agriculture industries, among others. New Holland Construction is supported by a network of more than 300 dealer branches, manufacturing plants and research and development centers in North America.


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